Nicole Wescoe Email and Phone Number
Nicole Wescoe is a Director of Communications at Evans Wealth Strategies at Evans Wealth Strategies. Colleagues describe them as "I had the pleasure of working with Nicole on the executive board of The Entertainment Network. She always walked into the room with a smile on her face. Nicole provided several new marketing ideas to the group which helped us with our promotions."
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Director Of CommunicationsEvans Wealth Strategies Apr 2024 - PresentEmmaus, Pennsylvania, Us -
Events And Activation ManagerCity Center Allentown Oct 2022 - Apr 2024Allentown, Pa, Us -
Events And Activation CoordinatorCity Center Allentown Mar 2020 - Oct 2022Allentown, Pa, Us- Successfully managed two separate event budgets totaling over $300,000 annually. - Planned, coordinated, and managed execution of over 160 community events in 2021, with well over 300 community events projected in 2022. - Built and implemented a residential event plan from scratch, adding over 8 recurring residential events in addition to unique event experiences. Events include Treat Yourself Tuesday, Bagel Bash, Chef pop-up Demos and Wellness Pop ups.- Created and implemented new events that have driven direct growth of sales as well as added exposure to Downtown Allentown, including but not limited to Rock the Walk, which has seen monthly increases in sales as much as 103%. Winter & Holiday Events also saw an increase in market sales between 32%-71% in sales in December 2021.- Managed all City Center staff pertaining to event needs, including managing event vendors, businesses, and restaurants for successful execution of events. - Managed PPL Center ticketing strategy to make sure we’re leveraging our suites at full potential to further engage residents, the community, and sales targets. This includes adding successful giveaways, partnerships, and events to further leverage engagement Downtown.- Established strong relationships with our community partners and local businesses by assisting with creating purposeful, well-executed, repeatable events such as Werk It Wednesday, DAM that’s The BAUM, and the Third Thursday Arts Crawl.- Booked, coordinated, and managed additional activation around booked events.- Assisted with retail sales as needed, leading to new vendors such as Sterner’s Stem’s, Straight A Uniforms, and Silveri & Company. - Created and rolled out tracking guidelines for event success for both public & residential events. - Booked, coordinated, and managed execution of over 40 private events, happy hours, and parties at the Market, Hamilton Kitchen, and ArtsWalk Pocket Park. -
Administrative Project SpecialistLutron Electronics Apr 2019 - Feb 2020Coopersburg, Pa, Us• Directly assist the Executive Vice President of International Human Resources – Sales & Services• Assist Human Resources team with recruiting, career fairs, employee on-boarding, and more• Plan, coordinate and execute details of in-house meetings, including planning and overseeing all details of our two-week International Immersion• Assist events team and chair committees of special events, including the Family Summer Fun Picnic• Work on special projects as needed• Order and organize promotional items for special events and career fairs• Improve the department’s overall organization by implementing new practices and upgrading old files and systems -
Special Event CoordinatorBlue Mountain Resort & Ski Area Feb 2015 - Apr 2019Palmerton, Pa, UsMy main responsibility as Special Events Coordinator is to plan, coordinate and execute all major festivals on the mountain, including, but not limited to Wine Me Up! Wine & Tapas Festival, Blue Mountain Beer Fest, Carbon County Oktoberfest, Bark Bash, & Winter Fest. This includes event research, logistics, contract negotiation, vendor and sponsor sales and coordination, advertising, day of management, and more. Additional job responsibilities include:• Book, negotiate and execute all on mountain entertainment year round including all entertainment booked at Slopeside Pub & Grill• Plan and execute special promotional events throughout the year• Host exclusive events for sponsors, partners and season pass holders• Order, organize and oversee use of all Blue Mountain promotional materials• Create and organize new events to cater to the guests of Blue Mountain such as Boos & Brews, Gingerbread House Workshop, Throwback Thursday nights, and more• Create and sell sponsorship opportunities• Manage and oversee all event staff• Advertise and market events throughout the Greater Lehigh Valley, Carbon County, and surrounding areas -
Social Media CoordinatorBlue Mountain Resort & Ski Area Dec 2015 - Nov 2017Palmerton, Pa, UsDuring my time as Social Media Coordinator, I was responsible for running all of Blue Mountain Resort's social media channels including Facebook, Instagram, Twitter & Snapchat, as well as Slopeside Pub & Grill's Facebook page. My role was done while also being Special Events Coordinator. I was also responsible for the following:• Create engaging, relevant posts across all channels• Respond to all guest inquiries and posts while maintaining a positive image • Create graphics as needed (minimally)• Create and manage all event pages• Take and edit photos and videos• Positively promote our brand• Create and implement contests, promotions and campaigns that align with Marketing goals• Cover all Blue Mountain Resort products and services (over 40)• Share insights and track growth• Buy ads to run with Marketing goals• Make sure all information being posted was correct and appropriate• Interact with guests and potential visitors• Research and implement trends -
Marketing InternshipBlue Mountain Resort & Ski Area Sep 2014 - Feb 2015Palmerton, Pa, UsAs an intern I worked in special events, weddings, and marketing. My job duties were as follows:• Assisted the Wedding Sales Coordinator in wedding functions and organization• Met with potential clients to sell our venue and wedding packages• Created new specialty wedding packages• Acted as day of coordinator for wedding ceremonies and receptions• Assisted the Special Events Coordinator with planning and execution of all events• Worked with the marketing department to advertise and market Blue Mountain Resort -
Organizational Development ManagerCliff Ross Inc. May 2014 - Jul 2014Easton, Pennsylvania, Us• Maximized efficiency and effectiveness by restructuring office techniques • Aided in creating effective advertising slogans and campaigns• Oversaw projects to assure quality and efficiency• Made large format prints using VersaWorks and VersaMaxx printer • Assisted in updating clientele websites and social media sites -
Executive Marketing ChairThe Entertainment Network May 2012 - Dec 2013• Promoted and advertised events on campus • Marketed TEN itself as a student run organization • Held contests and promotional events to gather student interests• Maintained a positive image throughout the community• Researched bands, comedians, and speakers to perform at IUP• Coordinated event production, promotion, and execution• Managed general members and directed them on all projects
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Promotions InternIheartmedia May 2013 - Aug 2013New York, Ny, UsThrough B104 Radio Station:• Assisted morning show with production • Maintained stations public service files and website • Assisted with set up and execution of station and live broadcast events • Updated station blogs 3 times a week, including all personality and news pages• Took and edited event photos• Organized and updated the company database 3 times a week
Nicole Wescoe Education Details
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Indiana University Of PennsylvaniaMarketing -
Northampton Community CollegeGeneral Studies And Humanities
Frequently Asked Questions about Nicole Wescoe
What company does Nicole Wescoe work for?
Nicole Wescoe works for Evans Wealth Strategies
What is Nicole Wescoe's role at the current company?
Nicole Wescoe's current role is Director of Communications at Evans Wealth Strategies.
What schools did Nicole Wescoe attend?
Nicole Wescoe attended Indiana University Of Pennsylvania, Northampton Community College.
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