Nicole Wight Email and Phone Number
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As the Senior Director of Product Marketing at AudioEye, reporting to the Chief Marketing Officer, I lead the enablement program for a SaaS product and service that strives to create a digitally accessible internet for people with disabilities. I create programs, content, and resources that support the selling process and client success, and drive product adoption and satisfaction. I also partner with multiple functions and stakeholders to gather information and organize content resources that become source-of-truth guidance for teams. I formulate and implement comprehensive product marketing strategies and plans to enhance product adoption, drive revenue growth, and increase market share. I spearhead product launches by working closely with the product management team to create launch plans, sales training materials, and go-to-market strategies. I also collaborate with the marketing team to conceive and execute integrated marketing campaigns that generate demand, elevate brand awareness, and foster customer acquisition.With over 10 years of experience building products and programs that make the world a better place, I have developed expertise in leading high-impact projects, developing go-to-market strategies, creating integrated marketing campaigns, driving pipeline and acquisition, owning metrics and revenue goals, and conducting customer research. I have delivered results at companies such as Thryv, AudioEye, and Meta, where I earned a Redefines performance rating in H2/2022 for my leadership on the first and largest internal self-identification campaign. I am passionate about social/tech responsibility and integrity and love sharing strategy and best practices to support this kind of work. I have been an accessibility advocate and activist for over 17 years and live for goth subculture, gaming, reading, writing, and social good.
Ministry Brands
View- Website:
- ministrybrands.com
- Employees:
- 459
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Senior Director Product MarketingMinistry BrandsTexas, United States
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Senior Director, Product MarketingAudioeye Aug 2024 - PresentTucson, Arizona, UsI play a critical role in driving the success of AudioEye's products and services by developing and executing strategic marketing plans. With a deep understanding of the accessibility and tech industry, I collaborate with cross-functional teams to ensure seamless alignment and effective execution of product marketing initiatives, ultimately driving revenue growth and customer acquisition. -
Director Of Product Marketing And Revenue EnablementAudioeye Mar 2024 - Aug 2024Tucson, Arizona, UsI play a critical role in driving the success of AudioEye's products and services. I am responsible for developing and executing strategic marketing plans to effectively position and promote our products in the market. With my strong leadership skills and deep understanding of the accessibility and tech industry, I work to drive revenue growth and customer acquisition.Some highlights include:Conduct in-depth market research and analysis to identify customer needs, market trends, and competitive insights. Utilize this information to shape product positioning and messaging.Collaborate closely with cross-functional teams, including product management, sales, and marketing, to ensure seamless alignment and effective execution of product marketing initiatives.Craft compelling and distinctive product messaging and positioning that resonates with target customers, effectively conveying the value and benefits of our products.Develop and deliver product marketing collateral, encompassing sales enablement materials, presentations, product videos, and case studies, to bolster sales efforts and drive customer engagement.Spearhead product launches by working closely with the product management team to create launch plans, sales training materials, and go-to-market strategies.Monitor and analyze market and competitive trends, providing insights and recommendations to inform product roadmap and pricing strategies.Collaborate with the marketing team to conceive and execute integrated marketing campaigns that generate demand, elevate brand awareness, and foster customer acquisition.Track and analyze key performance metrics to gauge the effectiveness of product marketing initiatives, offering data-driven recommendations for continuous improvement.
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Director, Revenue EnablementAudioeye Sep 2023 - Mar 2024Tucson, Arizona, UsAs the Director of Revenue Enablement, I work as a partner and program manager, defining strategy and planning and engaging with Sales, Marketing, Operations, and Product leadership to create efficiencies that increase the productivity and effectiveness of the revenue organization. I proactively partner with c-suite leadership to identify business challenges, prioritize these challenges, define the scope and approach for the solution, and execute those activities. I lead and drive the execution and continuous improvement of AudioEye's revenue operations.
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Senior Product Marketing ManagerAudioeye Jan 2023 - Sep 2023Tucson, Arizona, UsAs a Sr PMM reporting to the VP of Product Marketing, I lead our efforts to position fast-growing Sales organizations for success by understanding their needs as they grow toward $100M annual revenue. Creating programs, marketing content, product narrative, selling guides, and other resources, I support the selling process and overall client success. I lead initiatives to gain insight from the sales process and external market to develop strategies that drive product adoption and overall satisfaction. I partner and work across multiple functions - product, engineering, design, sales, marketing, partners, and PR to gather information and organize content resources that become source-of-truth guidance for teams. In addition, I identify customer segments for product market fit and build content and marketing collateral that resonates with these segments. I also help shape the product development process through customer insights to continually improve the product and successfully bring these improvements to market. Our mission at AudioEye is to eradicate every barrier to digital access because we believe equal access to digital content is the right of every individual and the responsibility of every entity. AudioEye is a team of passionate professionals dedicated to our ambitious goal of accessibility for all. Our mission guides us through every challenge and keeps our focus on our purpose – changing the way the world uses the internet forever.
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Product Marketing Lead, CommunitiesMeta Oct 2022 - Jan 2023Menlo Park, Ca, UsRoadmap influencing and developmentPlanning & Strategy for Communities 0-1 GTM for p0-p2 Facebook Groups featuresSupported GTM for over 200+ Facebook Groups featuresXFN collaboration with DS, ENG, Product, PMM, Community Marketing ManagersAccessibility Champion -
Product Marketing Lead, Power AdminsMeta Nov 2021 - Oct 2022Menlo Park, Ca, UsProduct Announcements and EducationOwn an up-to-date product announcement content calendar for the five regional PAG groupsProvide key messaging and UI imagery for launchesIdentify additional opportunities to better scale and improve efficiency with our new product go-to-market strategy for the five regional PAG groupsDevelop the go-to-market plan and multi-post campaign strategyProduct and Audience InsightsOperationalize PAG's learning agenda in partnershipProgram StrategyEditorial strategyCultural momentsPublic Figure partnerships
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Community Manager - Power Admins - North AmericaMeta Dec 2019 - Nov 2021Menlo Park, Ca, UsCommunity Manager overseeing the Facebook Group for the most engaged, active admins in the United States — a community we call our “Power Admins.” Our team is part of the Facebook Social Marketing team, and we're responsible for our global Power Admin program. We oversee Facebook Groups for Power Admins where admins can come for support, to connect with one another and to stay up-to-date on new announcements from Facebook. Along with our North America group, our team manages groups for Power Admins in the United Kingdom, Ireland, Brazil, Latin America, Switzerland, Austria and Germany.Additional Roles:- Inclusion + Representation Lens Panelist- ACT Ambassador
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Product Client Success Manager - Product MarketingThryv Jun 2018 - Dec 2019Dallas, Texas, UsDedicated to the overall Thryv client experience, as it relates to efficiencies with operations, tools, training, certification, and online community.Managing and supporting the Online Community, including competitive monitoring to identify and define new ideas, with main goal to generate client engagement, education, and value.Cross functionally supporting and partnering with operational teams and individuals as it relates to Thryv.Creating and updating any supporting product materials as it relates to operations, fulfillment, training, sales, and our clients.Supporting escalations and operational processes associated, while determining big picture opportunities for improvements to processes and overall experience to create efficiencies.Supporting product team as an integral participant and independent contributor to the team. -
Senior Project Manager - OperationsDexyp Sep 2016 - Jun 2018Dallas, Tx, UsFacilitates the definition of business requirements and processes to implement product initiatives across multiple business departments and units. Leads cross-functional teams to determine viable solutions for implementing new products or product changes. Influences and drives change in support of business objectives.Directs all operational aspects of the Work Request Form process. Collects, validates, and reports to stakeholders the impacts, risks, and costs associated with introducing change into our processes and products.Champions and coordinates the implementation of cross-product, platform initiatives. Identifies and assigns owners to all components of the project, identifies need for and facilitates development of risk mitigation plans, and tracks and measures progress in order to successfully implement the changes on time and according to requirements.Manages the relationship between Marketing and Operations and works with product teams to prioritize initiatives and then manages implementation to those priorities.Supported Go-To-Market, Dex Media Marketing Organization, with Social Media Case Studies and pilot/trial projects.Partnered with our IT Organization to support the BPMS Platform and all social projects related to BPMS, including writing case studies as well as all testing.Experience in:Microsoft Office Suite - including, Project, Powerpoint, Visio, Excel & Word.CA Technologies - RallySalesforceVISION -
Digital Fulfillment Trainer - OperationsDexyp Nov 2015 - Sep 2016Dallas, Tx, UsDelivering job relevant training programs including stand up facilitation to DexMedia's Digital Fulfillment and Support teams, vendors and offshore teams.-Develop training curriculum and learning materials (job aids, activities, role-plays, modules, assessments, instructor guides) for existing and newly identified training programs Includes system & process documentation.-Responsible for ensuring that the staff is knowledgeable in all aspects of the company's product offerings -Responsible for scheduling new hire, refresher and continuous learning classes; processing enrollments and recording attendance, grading and other related activities.-Provide recommendations to improve training processes and procedures.-Assist with call handling and performance coaching-Proofread and validate instructional materials for content accuracy and instructional soundness.-Provide post-training support as needed.-Work with subject matter experts to update and validate training program content.-Participate in training planning and priority setting meetings. -Mentor, coach & provide ongoing support to the Operations department.-Successfully support/train overseas partners. (Phillipines 2016)
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Marketing Consultant - SalesDexyp Jun 2015 - Nov 2015Dallas, Tx, UsI am passionate about sales, about creating solutions to interestingproblems and about delivering the right results at the right time. I have a single goal: creating andmanaging marketing programs that allow my clients to fill gaps in their advertising, spend moretime serving their customers and growing their business. I have access to state‐of‐the‐arttechnology tools and solutions that help my customers build successful, fulfilling careers. Thesetools help me demonstrate the full profile of our company’s extensive and award‐winningsolutions, which include: Desktop and Mobile Websites Facebook Fan Page Setup Search Engine Marketing (SEM) and Optimization (SEO) Reputation Monitoring (an award‐winning solution) Online and Mobile Advertising (award‐winning solutions) Advertising in Yellow Pages Directories
Nicole Wight Skills
Nicole Wight Education Details
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Brookdale Community CollegeMarketing
Frequently Asked Questions about Nicole Wight
What company does Nicole Wight work for?
Nicole Wight works for Ministry Brands
What is Nicole Wight's role at the current company?
Nicole Wight's current role is Senior Director Product Marketing.
What is Nicole Wight's email address?
Nicole Wight's email address is nsheher@fb.com
What is Nicole Wight's direct phone number?
Nicole Wight's direct phone number is +190851*****
What schools did Nicole Wight attend?
Nicole Wight attended Brookdale Community College.
What are some of Nicole Wight's interests?
Nicole Wight has interest in Social Services, Children, Human Rights, Education, I Also Play Guitar, I Love To Sing, Keyboards, Science And Technology, Disaster And Humanitarian Relief, Bass.
What skills is Nicole Wight known for?
Nicole Wight has skills like Social Media Marketing, Project Management, Social Media, Marketing, Event Planning, Marketing Communications, Newsletters, Nonprofits, Marketing Strategy, Editing, Press Releases, Public Relations.
Who are Nicole Wight's colleagues?
Nicole Wight's colleagues are Daniela Warnock, Amy Parsons, Lisa P., Casei M., Simran Mitra, Al Gonzalez, Jessie Willis.
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