Nicole Williams Email & Phone Number

Us

Driving strategy and business development for digital health incubations.

New York, Ny, Us

Phoenix, Arizona, Us

Delivered commercialization strategy resulting in 3x growth in topline revenue and increased margin capture and product sales profitability. Built successful channels for driving B2B, B2B2C, DTC and e-commerce revenue. Developed both domestic and global strategic partners allowing for new commercial opportunities in global markets.

Watford, Hertfordshire, Gb

• Drove product strategy, deal inclusion and pricing, value proposition, program design, operational excellence, customer satisfaction, and ongoing business case evaluation.• Audited existing marketing, sales, and business development programs. Identified and re- solved multiple points of exposure, plugged financial loss, and brought practices into compliance.• Demonstrated success by driving customer adoption and company profits across orthopedic divisions through increased capital, software, and pull-through implant revenue.

Watford, Hertfordshire, Gb

• Drove sales and adoption through successful marketing and business development programs; acted as the consulting lead growing market share for robotics customers, including hospitals, ambulatory surgery centers, and surgeons. • Solely responsible for developing a branded co-marketing program with orthopedic surgeons and ACAs resulting in a 200% increase in sales over 2 years.

Denver, Co, Us

• Provided direction, inspiration, and counseling to teammates while monitoring workflow functions, outcomes, customer satisfaction, and quality measures resulting in exceeding established financial and other objectives.

• Sourced and analyzed customer feedback through multiple platforms generating higher return in both B2B and B2C marketing: increased telemedicine program by 29 sites, drove 40 % growth in stroke volume, 40% growth in EMS volume, and 70% growth in orthopedic volume in one year alone. • Utilizing reputation management software and internal strategy increased overall online rating by 1.5 points over 12 months. • An SEO overhaul coupled with implementing social media management tools increased visibility, engagement and website traffic to key service lines.• Developed lead generation across various service lines creating the largest customer database in the Continental Division of HCA, Inc. • Brought several programs and facilities to market including a burn service line capturing 33% of the market in its first year.• Executed change management and internal strategy resulting in a 10% engagement increase in the annual employee engagement survey. • Designed and deployed a SharePoint intranet site deemed a company best practice. Site was expanded to include the Continental Division within one year.• Designed and launched new branding campaign and aggressive PR strategy that increased consumer top-of-mind awareness by 4-6% year over year.• Developed crisis response strategy and all messaging internally and externally for two major events covered nationally and internationallyo Potential HIV and Hepatitis exposure for thousands of patients by an employee.o Involvement in critical response to mass shooting in a nearby movie theater. • Designed and conducted a clinical trial utilizing telemedicine in organ donation resulting in the successful recovery and transplant of an at-risk heart.

Denver, Colorado, Us

• Planned and coordinated record setting donor designation drive in Colorado, registering more than 1,500 donors in one day.• Developed the social media policy, strategy, and launched various microsite campaigns. Grew a following to 5,000 users in the first year.• Created new Transplantation Science curriculum, rebranded the program and successfully launched in the community with increased interest and commitment from schools. The program is designed as a hands-on experience for middle school students to learn about organ, eye, and tissue donation.

Salt Lake City, Utah, Us

• One of two local reports picked in the market to fly with the US Air Force Thunderbirds.• Contributed live reports for FOX Network News.• Grew ratings to capture the target 18 – 34 demographic as the number one newscast in the market.

Chamblee, Georgia, Us

• Managed crisis planning and response evaluation of the eight chemical stockpile sites in the United States. • Ran the command center and press response for a multi-jurisdictional child abduction and murder case.• Received FEMA training in crisis management and communications.

Salt Lake City, Ut, Us

• Brought in specifically to launch the weekend morning newscast as the lead anchor, grew it to be the number one weekend morning newscast.• Provided live national reports for CBS and The Weather Chanel on multiple occasions.• National Press Photographers Association award for feature story telling

Flint, Mi, Us

• Founding cast that launched the station, continued to grow community trust and became the market leader in the 10 PM news slot.• Exposed a corrupt City Prosecutor through investigative reports, which lead to his indictment.

New York, Ny, Us

Assisted in the production and scripting of all 9-11 attack coverage.

Master Of Business Administration (Mba)

Bachelor'S Degree, Journalism And International Relations