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As a tenacious, change-resilient, and empathetic leader with a proven track record of success capturing new revenue, fueling growth, and driving innovation, I’m an expert in scaling businesses and infrastructures while expanding revenue streams in diverse companies including medical device, health systems, homeland security and fertility. Listening, adapting, experimenting, and executing strategy is the formula that has generated profound success throughout my career, and I’ve spent the past 20+ years honing it to drive brand awareness, lead generation, and business growth across global markets within highly competitive industries.WHAT I AM KNOWN FORGOING ALL-IN ON DIGITAL, I’ve transformed B2B and B2C marketing strategies around the globe. This includes new market entry, product management, product launches, and multi-channel development. REMAINING PEOPLE-FOCUSED, I build lasting relationships that have not only inspired cultures of diversity and inclusion but have generated greater customer demand and loyalty. My transparent communication style is a standout skill that endears me to staff, managers, and investors.ANALYTICALLY MINDED WITH AN EYE ON MEASUREMENT, I rely on a fact-based and customer-centric approach to commercial innovation, challenge conventional commercial approaches, and build lean marketing teams. PROBLEM SOLVER who does not give up until I get to the root of problems and implement corrective measures to reach a solution.AREAS OF AUTHORITY• Business Turnarounds & Start-Ups• Operational Excellence• Change Management• Process Improvement• Marketing, Communications, & SEO• People Management • Talent Development• Strategy & Execution• Crisis Response• Cost Avoidance • Capital Planning• Pricing• Growth Analytics & Data Insights
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Strategy And Business DevelopmentProvidence Sep 2023 - PresentUsDriving strategy and business development for digital health incubations. -
MemberChief May 2022 - May 2023New York, Ny, Us -
Chief Revenue OfficerSenestech Inc. May 2021 - Apr 2023Phoenix, Arizona, UsDelivered commercialization strategy resulting in 3x growth in topline revenue and increased margin capture and product sales profitability. Built successful channels for driving B2B, B2B2C, DTC and e-commerce revenue. Developed both domestic and global strategic partners allowing for new commercial opportunities in global markets. -
Director Of Sales And Business Development, Real IntelligenceSmith & Nephew Jan 2021 - May 2021Watford, Hertfordshire, Gb• Drove product strategy, deal inclusion and pricing, value proposition, program design, operational excellence, customer satisfaction, and ongoing business case evaluation.• Audited existing marketing, sales, and business development programs. Identified and re- solved multiple points of exposure, plugged financial loss, and brought practices into compliance.• Demonstrated success by driving customer adoption and company profits across orthopedic divisions through increased capital, software, and pull-through implant revenue. -
National Market Development Manager - RoboticsSmith & Nephew Jul 2017 - Jan 2021Watford, Hertfordshire, Gb• Drove sales and adoption through successful marketing and business development programs; acted as the consulting lead growing market share for robotics customers, including hospitals, ambulatory surgery centers, and surgeons. • Solely responsible for developing a branded co-marketing program with orthopedic surgeons and ACAs resulting in a 200% increase in sales over 2 years.
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Facility AdministratorDavita Kidney Care Jul 2017 - Jul 2018Denver, Co, Us• Provided direction, inspiration, and counseling to teammates while monitoring workflow functions, outcomes, customer satisfaction, and quality measures resulting in exceeding established financial and other objectives. -
Assistant Vice President Of Marketing And Business DevelopmentSwedish Hospital Sep 2011 - Jul 2017• Sourced and analyzed customer feedback through multiple platforms generating higher return in both B2B and B2C marketing: increased telemedicine program by 29 sites, drove 40 % growth in stroke volume, 40% growth in EMS volume, and 70% growth in orthopedic volume in one year alone. • Utilizing reputation management software and internal strategy increased overall online rating by 1.5 points over 12 months. • An SEO overhaul coupled with implementing social media management tools increased visibility, engagement and website traffic to key service lines.• Developed lead generation across various service lines creating the largest customer database in the Continental Division of HCA, Inc. • Brought several programs and facilities to market including a burn service line capturing 33% of the market in its first year.• Executed change management and internal strategy resulting in a 10% engagement increase in the annual employee engagement survey. • Designed and deployed a SharePoint intranet site deemed a company best practice. Site was expanded to include the Continental Division within one year.• Designed and launched new branding campaign and aggressive PR strategy that increased consumer top-of-mind awareness by 4-6% year over year.• Developed crisis response strategy and all messaging internally and externally for two major events covered nationally and internationallyo Potential HIV and Hepatitis exposure for thousands of patients by an employee.o Involvement in critical response to mass shooting in a nearby movie theater. • Designed and conducted a clinical trial utilizing telemedicine in organ donation resulting in the successful recovery and transplant of an at-risk heart. -
Community Relations CoordinatorDonor Alliance Oct 2009 - Sep 2011Denver, Colorado, Us• Planned and coordinated record setting donor designation drive in Colorado, registering more than 1,500 donors in one day.• Developed the social media policy, strategy, and launched various microsite campaigns. Grew a following to 5,000 users in the first year.• Created new Transplantation Science curriculum, rebranded the program and successfully launched in the community with increased interest and commitment from schools. The program is designed as a hands-on experience for middle school students to learn about organ, eye, and tissue donation. -
ReporterKstu Fox 13 Tv Sep 2008 - Oct 2009Salt Lake City, Utah, Us• One of two local reports picked in the market to fly with the US Air Force Thunderbirds.• Contributed live reports for FOX Network News.• Grew ratings to capture the target 18 – 34 demographic as the number one newscast in the market. -
Utah Division Of Homeland Secuirty Public Information OfficerHomeland Security Foundation Of America Jan 2008 - Sep 2008Chamblee, Georgia, Us• Managed crisis planning and response evaluation of the eight chemical stockpile sites in the United States. • Ran the command center and press response for a multi-jurisdictional child abduction and murder case.• Received FEMA training in crisis management and communications. -
Reporter/AnchorKutv Sep 2004 - Sep 2007Salt Lake City, Ut, Us• Brought in specifically to launch the weekend morning newscast as the lead anchor, grew it to be the number one weekend morning newscast.• Provided live national reports for CBS and The Weather Chanel on multiple occasions.• National Press Photographers Association award for feature story telling -
Reporter/Assignment Desk ManagerWeyi - Nbc25 ~ Wsmh-Fox66 ~ Wbsf-Cw46 Aug 2002 - Sep 2004Flint, Mi, Us• Founding cast that launched the station, continued to grow community trust and became the market leader in the 10 PM news slot.• Exposed a corrupt City Prosecutor through investigative reports, which lead to his indictment. -
Production Assistant Wcvb Abc 5Hearst Television Aug 1999 - Aug 2002New York, Ny, UsAssisted in the production and scripting of all 9-11 attack coverage.
Nicole Williams Skills
Nicole Williams Education Details
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University Of Denver - Daniels College Of BusinessMaster Of Business Administration (Mba) -
Boston UniversityJournalism And International Relations
Frequently Asked Questions about Nicole Williams
What company does Nicole Williams work for?
Nicole Williams works for Providence
What is Nicole Williams's role at the current company?
Nicole Williams's current role is Strategy & Business Development.
What is Nicole Williams's email address?
Nicole Williams's email address is ni****@****hew.com
What is Nicole Williams's direct phone number?
Nicole Williams's direct phone number is +180191*****
What schools did Nicole Williams attend?
Nicole Williams attended University Of Denver - Daniels College Of Business, Boston University.
What are some of Nicole Williams's interests?
Nicole Williams has interest in Children, Skiing, Traveling, Politics, Environment, Reading, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.
What skills is Nicole Williams known for?
Nicole Williams has skills like Public Relations, Social Media, Media Relations, Crisis Communications, Marketing, Editing, Strategic Communications, Strategic Planning, Facebook, Social Media Marketing, Internal Communications, Marketing Strategy.
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