Nicole Woolley Email & Phone Number

Los Angeles, CA, US

United States

California, Oregon And Washington

• Responsible for ensuring the 7-Eleven brand is top of mind and relevant to current and prospective target customers by managing sales plans utilizing internal tools and my creative thinking to drive insights, drive.
• Manage communication for 40 field area/operation leaders to drive sales including Digital Delivery and Loyalty Platforms.
• Lead the effectiveness and development of regional rollouts and processes by providing sales data, trends and support materials to field operations for seamless marketing rollouts.
• Able to create structure and process where it currently does not exist via templates, tools and standards.
• Lead and share AAR results, including insights and pivots on a timely and continual cadence.
• Collaborate and communicate with key stakeholders and cross functional teams to deliver results.

Southern California

• Locally manage the rollout of WIN coffee platform (Fresh Food Bake-in-Store, Self-serve Roller Grills, Grab & Go hold hot displays and new hot and cold dispenses coffee beverages) by training operations and working.
• Work with leadership team to ensure implemented program exceeds targeted metrics (customer counts, unit and sales dollars).
• Ensure timelines for installation, training, communication and verification are met.
• Develop and execute communications campaigns that build brand ambassadorship, inspire associates and drive engagement.
• Assignment extended an additional year due to 700 additional stores being added from the success of the first rollout.
• Experience driving and delivering results on enterprise project by increasing customer counts and sales within the Coffee and Fresh Bakery categories by 12%.

Greater Los Angeles Area

• Oversee a group of ten franchised 7-Eleven stores within the South Bay area to ensure the highest levels of guest service in a fast-paced, frequently changing work environment.
• Lead, consult with and influence store operators to develop, update and execute operational plans and strategies, including merchandising, fresh food concepts, fuel sales, guest experience and store operational.
• Increased controllable earnings and improved gross profit percentages within subgroup by 7% last year.
• Monitor and ensure accountability for all aspects of store operations, providing advice, coaching and assistance to store management.
• Manage Roll outs of new product launches with accurate pricing, approachable and successful signage as added support to sales plan, knowledgeable and engaged sales associates and maintain sufficient inventory.
• Ensure key processes and plans are in place through weekly store visits, store evaluations and data analysis.

Greater Los Angeles Area

Greater Chicago Area

• Strategic Branding & Package Design Agency working with Global CPG organizations
• Consulted with cross-divisional teams on projects delivering strategic package design solutions for new product development and launches.
• Conducted business reviews of various food categories by synthesizing key trends through analyzing data, consumer insights as well as competitive patterning.
• Developed and delivered category-leading strategy decks that led to the foundation of the design work

Highland Park

• Brand steward providing design thinking to a global confection company.
• Consulted with cross-divisional teams on projects delivering strategic package design solutions for new product launches.
• Conducted business reviews of various food categories by synthesizing key trends through analyzing data, consumer insights as well as competitive patterning.
• Developed and delivered category-leading strategy decks that led to the foundation of the design work.

• Served national clients with strategic branding and packaging needs that included, ConAgra Foods, Quaker and Frito-Lay.
• Helped grow the agency by 70% due in part by repeat business, by relocating from LA to Chicago.
• Managed the brand and package graphic development of a new indulgent, yet wholesome, granola bar line clearly communicating its point-of-difference amongst the abundant snack bar category resulting in great visibility.
• Created new product offerings to reach broader target market for a national vegetarian brand. Collaborated with the client’s cross-divisional team to evaluate new consumer segments, develop product and package.
• Developed product offerings for a national chip company to align with its new positioning and demographic. Conducted consumer intercepts and immersion groups to identify and develop an innovation pipeline for future.
• Managed account coordinator team of 3 by training, developing and implementing techniques and templates to streamline the internal process eliminating errors and elevating the representation of the agency.