- Responsible for strategy, implementation, & maintenance of MarTech stack including implementing new integrations to ensure all connections are reliable and follow best practices.- Project management for database alignment, focus on CRM and MAP data hygiene & maintenance. - Creation of additional properties and criteria/triggers, used to create and establish ongoing dashboards and reporting views to track impact and attribution of generated leads and won opportunities. - Responsible for defining new operating processes & creating supporting documentation (also responsible for training internal demand generation teams on) how to use [new] various marketing automation workflows and track campaign performance, according to new defined standards.

- Developed top-level marketing business plans, strategies, and media programs within proposed budgets, with the overall goal of generating MQLs and SQLs, increasing brand awareness and generating demand for FAULHABER high-precision motion products and value-add engineering services within the North American market. - Developed entire online branding and media program strategy: including PPC campaigns, ad/ media buying with publication partners, creation of digital & printed assets for ad campaigns, analysis and optimization of media programs to achieve ROI, and lead-gen.- Additional responsibilities included analysis and reporting of website traffic, regular assessment & optimization of media programs’ ROI, design & production of website & advertising graphics and assets, implementation of new tracking parameters on all digital campaigns (to determine channel attribution), and to improve overall SEO (Search Engine Optimization) performance. - Creating & maintaining CMS onsite content, HTML, CSS & JavaScript files of online store ecommerce product catalog (ePIM) and associated (version-controlled, server-stored) data sheet files. Created process documentation for new product launch process, as part of ISO certification compliance, as well as ITAR compliance for onsite visitors. - Managed small team of direct report employees.

Creating & implementing Project Management processes for the company blog & editorial calendar management procedures.Assisting with HR and office management tasks & creating process documentation for HR policies.