I've relocated to Chicago to work as an Associate Creative Director at SCC. Responsible for developing concepts and integrated campaigns for a diverse range of accounts. I've had the opportunity to collaborate with renowned brands such as the Chicago Cubs, Indiana Pacers, USA Today, Casey’s, Angostura Bitters, Dawn Professional, Lowe's Pro, Dynatrace, Old National Bank, Broken Shed Vodka, among others.During my time at SCC, I have produced significant work such as:- The USA Today "To The Point" branding campaign, created to celebrate 40 years of journalism focused on delivering concise and relevant news.- "Revved Up" for the Indiana Pacers, a communication platform that they have continued to use since October 2022, and which was featured on the NBA website.- Brand identity and launch for a new non-profit organization called Humanly, helping them become a key player in their mission of aiding those on the brink of homelessness. The launch campaign was featured on Adweek, FOX32 News, and several other media outlets.- "The Horrors of Cloud Done Wrong" for Dynatrace, the first series of horror stories tailored specifically for IT Pros and Devs. This interactive experience allows IT professionals to take the lead role in a horror story and choose their own narrative path while learning how the Dynatrace platform could help them avoid nightmare situations.

I led the entire creative department of BERLÍN, the new branding and production company from IPG in Chile. In charge of the creativity for Movistar, Energy Fitness Clubs, Chilean Government, Unicef, Statkraft, Antofagasta Minerals, among others.

Managed the creativity of a 10-people team dedicated to working with Burger King, Molson Coors, Blue Moon, Crush Orange, Volvo Cars, and Uber. In less than a year, I helped the agency to achieve their first Cannes Lions ever. Even we got featured work in Adweek, Advertising Age, and Design Taxi.

I helped build and lead a 16-people team dedicated to the integrated creativity (Traditional channels, Digital & Social, Trade marketing) of Huawei. Together we made one of the most successful content campaigns of the brand, selected on the annual Top 3 Youtube Leaderboard Ads with more than 12 million views.

Part of the Coca-Cola regional team responsible for boosting the creativity of all the Central American and Caribbean region. In less than six months, I helped the company achieve its first shortlist at Cannes Lions and the first Grand Prix at London International Awards for Colombia and Ecuador.

I moved to Colombia to work as a Bilingual Sr. Copywriter at Ogilvy, leading the creative work for Kentucky Fried Chicken LATAM (33 countries) and Kia Motors (participating in local campaigns and regional pitches). Here, I was recognized as the best creative of Ogilvy Colombia, reaching 1st place in the Annual Heart Ranking.

I worked with some of the country’s biggest brands like CCU (Pepsico), TVN, and the Chilean Government. During this period, I became the youngest copywriter to win the ACHAP Radio Grand Prix for two years in a row, and the agency selected me to be one of their Cannes Lions delegates in 2013.