Directly responsible for lead generation, product development projects, new product introduction, sales, contract administration, deal negotiation, client relations, and handing a wide variety of special projects.

• Researches customer needs, competitive landscape, and trends to develop new product concepts and improvements.• Creates product brief along with competitive analysis and proposed product specs formulated performance, usability, and quality metrics.• Reduced in 25% the cost of Clinical Studies for skincare products.• Innovation driven, builds ideas of new and trendy concepts, textures and ingredients.• Manages and follows up on several projects simultaneously, making sure the timeline, budget and product brief are being followed.• By coordinating with stakeholders, solves first batches problems, resulting in a lower cost of goods sold and a higher customer satisfaction.• Coordinates and leads project meetings, ensuring clear communication and alignment among team members.• Tracks project progress, identify potential risks, and implement mitigation strategies to ensure project milestones are met.• Collaborate with marketing and branding teams to define product requirements, positioning, and messaging.• Conducts thorough product testing and evaluation, providing feedback to the product development team as needed.• Serves as the primary point of contact for internal stakeholders, providing regular updates on project status, risks, and opportunities.• Builds strong relationships with external partners, such as suppliers and manufacturers, to ensure smooth collaboration and timely delivery of materials and components.

Steered the brand management, business growth, product development, portfolio innovation strategy, product management and end-to-end marketing operations. Defined and implemented robust strategies to streamline product innovation. Supervised internal marketing team responsible for product development, branding, communication, promotions, market research, design, and planning of events. Investigated other organizations within the company's industry and formulated a marketing strategy that enhanced yearly income. Established and led cross-functional sales and marketing teams while developing e-commerce platform.

Oversaw product development day-to-day activities with an extensive launch calendar (national and international). Led teams responsible for: trends research, product’s concept creation, formulation, packaging creation and approval, cost and pricing, supplier’s management, regulatory compliance, presentation materials and claims, go-to-market strategies and execution and post-sales performance. Also managed the portfolio of products, including, brand strategies, promotional campaigns, and other related duties. Carried out market assessments, created sub brands for the products, identified and reduced product costs and regulated portfolio prices. Collaborated with R&D teams to modify formulas, and create marketing claims and training materials for products.

• Successfully managed the product portfolio.• Developed sales and marketing plans, which were integral in firm’s continued profitability.• Ensured that all customer needs and expectations were consistently met.• Managed successful events that resonated with target audiences.

In the R&D laboratory, responsible for developing formulations for a vast line of luxury cosmetics, ensuring they were stable, exhibited desirable performance, and had desirable cost of goods (COG).▪ Successfully developed more than 20 products, including an award-winning baby line, as well as body and skin care products.