Nikki Brown Email & Phone Number

Detroit, Mi, Us

Leading social, creator, product, and editorial comms for Seekers of Skyveil.☆ Define marketing and communication strategies to build our community from zero☆ Establish playtest strategy and playbook, growing playtests from single digits to thousands☆ Create safe spaces for players to engage with each other and our development team, with a focus on fostering a passionate community in Discord☆ Develop and execute on social media calendars for our game and studio accounts☆ Establish our creator program and lay the foundations for long-term relationships☆ Write all communications, including patch notes, web copy, social posts, and media releases☆ Manage multi-functional communications team

Formed Riot's central Editorial Content team, a multidisciplinary crew creating behind-the-scenes content across the games portfolio.☆ Evolved the Editorial Content team to support the launch of four new live service games☆ Adapted our approach to communications (tone, voice, platform, content) to best fit each game's audience☆ Fostered deep relationships with partner teams to create authentic content and build trust in tackling tough player issues☆ Drove strategy, resourcing, and roadmaps with consideration to competing player, product, and marketing needs☆ Established pipelines for smooth collaboration across teams☆ Managed and mentored writers in craft and career development

Led League's central editorial content and team, creating dev blogs, videos, behind-the-scenes stories, and more.☆ Managed League's central Editorial strategy and team, including goals, KPIs, and roadmaps☆ Launched multiple new series to better connect with players, including Dev Doodles and player votes☆ Drove cross-team alignment for Riot's first Season Start livestream, a cross-game tentpole moment for the League IP☆ Partnered with other game teams to build an early foundation of player trust on VALORANT, TFT, LoR, and Wild Rift

I felt like I’d somehow snuck into Riot, chatting with the devs and then sharing the inside scoop with players. No matter the story angle, our mission was to build trust through candor, authenticity, and the occasional shit post.☆ Authored dozens of behind-the-scenes stories about League’s development, from how we design and name champions to why we use super high-quality placeholder art☆ Managed, edited, and wrote for Ask Riot, a series where we answered hundreds of questions from players all over the world. Personal highlight was writing about Yuumi at a time when she was a, uh, hot topic in the community.