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Professor of Innovation Management and Digital Transformation.Teaching at Potsdam campus, teaching to different groups of international students and helping them in developing Innovation Management and Digital Transformation skills.The module aims to:The overall goal of this course is to enable students to analyse digital opportunities against the context of a given organizational status quo and thus translate opportunities into a strategy i.e., make the connection… Show more Professor of Innovation Management and Digital Transformation.Teaching at Potsdam campus, teaching to different groups of international students and helping them in developing Innovation Management and Digital Transformation skills.The module aims to:The overall goal of this course is to enable students to analyse digital opportunities against the context of a given organizational status quo and thus translate opportunities into a strategy i.e., make the connection between technologies that pave the way for digital transformation and an organization's current position in terms of competencies, infrastructure, and culture. Most sessions contain practical case studies of innovation or digital transformation that will be investigated for how they were generated and implemented. Session 7 make students acquainted with different ways of operationalising ideas from ideation into a business canvass, utilising Design Thinking techniques and methods. Finally, in the session 8-11, students will be invited to identify and define potential strategic digital transformation opportunities which they will prepare in groups from inspiration through to ideation up to planning and final presentation to the plenary in the seminar in small working groups. By the end of the course, each student has to present an individual digital strategic business initiative project in the form of a 10 min “management presentation” that sketches a digital innovation from “thin air” to a business plan.The course covers the following topics, with plenty of case studies, interactive sessions, and role-plays:Types of innovation Technological vs. non-technological innovation Disruption and disruptive ideas Design Thinking Applying Design Thinking to Digital Business Strategy I: measuring and evaluating Applying Design Thinking to Digital Business Strategy I: crafting business strategy Identifying, developing, and drafting the business case for a strategic business initiative Show less

Dissertation supervisor for the MSc programmes at GISMA.My role consists in supporting students with the drafting and submission of their Master thesis.The role is focused on:Supervision of the students, either in person or remotely, for the duration of their thesisProvision of feedback on student performanceMarking and blind marking students’ dissertations in a timely mannerTimely maintenance of communication with the student, with the goal of submitting the thesis… Show more Dissertation supervisor for the MSc programmes at GISMA.My role consists in supporting students with the drafting and submission of their Master thesis.The role is focused on:Supervision of the students, either in person or remotely, for the duration of their thesisProvision of feedback on student performanceMarking and blind marking students’ dissertations in a timely mannerTimely maintenance of communication with the student, with the goal of submitting the thesis on timesubmission of grades and feedback of student’s thesis by deadline specified and agreedParticipation (remotely) in the assessment boards Show less

Dissertation supervisor for the MSc programmes at GEM.My role consists in supporting students with the drafting and submission of their Master thesis.

Professor of Digital Content Marketing at Master of Science in Marketing Management.Teaching at Grenoble campus and at Berlin Campus, covering groups of international students and helping them in developing Digital content marketing skills.The Digital revolution has changed the face of marketing, distributing the traditional balance of power between companies and their customers. It is a key driver for the transformation of the role of marketing and has opened a new world of the… Show more Professor of Digital Content Marketing at Master of Science in Marketing Management.Teaching at Grenoble campus and at Berlin Campus, covering groups of international students and helping them in developing Digital content marketing skills.The Digital revolution has changed the face of marketing, distributing the traditional balance of power between companies and their customers. It is a key driver for the transformation of the role of marketing and has opened a new world of the opportunity for the marketers that master these new skills.The content marketing module begins with an in-depth look at the digitally active consumer, as should be the starting point for any successful content marketing program today. As our traditional habits for generating, consuming, and sharing content are changing, so should a marketer’s approach to customer outreach. The course reviews core content marketing success factors across several industries and business models. The module then examines the key components of a content marketing strategy, including critical internal organisational alignment, measurement and optimisation. The course focuses on the following specific topics:• Understanding Content Marketing• The Power of Storytelling• Generating Content Ideas• Planning a Long-Term Content Strategy• Building a Content Creation Framework• Becoming an Effective Writer• Extending the Value of Content Through Repurposing• How to Effectively Promote Content• Measuring and Analyzing Content• Developing a Growth Marketing Mindset• Creating Topic Clusters and Pillar Pages Show less

Dissertation supervisor for the Bachelor programme of Management Engineering at Polimi. My role consists in supporting students with the drafting and submission of their bachelor thesis. The role is focused on: Supervision of the students, either in person or remotely, for the duration of their thesis Provision of feedback on student performance. Marking and blind marking students’ dissertations in a timely manner. Timely maintenance of communication with the student, with the goal of… Show more Dissertation supervisor for the Bachelor programme of Management Engineering at Polimi. My role consists in supporting students with the drafting and submission of their bachelor thesis. The role is focused on: Supervision of the students, either in person or remotely, for the duration of their thesis Provision of feedback on student performance. Marking and blind marking students’ dissertations in a timely manner. Timely maintenance of communication with the student, with the goal of submitting the thesis on time submission of grades and feedback of student’s thesis by deadline specified and agreed Participation (remotely) in the assessment boards. Show less

Helped the founder and the team bootstrap Ulama.io from 0 to over 70k MRR in 1-year from launch.Ulama is a software platform that helps entrepreneurs and creators to create, sell and grow their knowledge business, increasing engagement and Life Time Value of their Clients.

A sustainable fashion brand that creates vegan sneakers from up-cycled waste plastic bags, recycled plastic bottles and recycled rubber.

I give speeches worldwide sharing value, experience and knowledge regarding Digital Marketing strategies, trends and future applications.My speeches want to inspire others and to share techniques learned through my years of experience to let other succesful in this industry.I recently gave my speeches at the following Worldwide conferences in front of crowded audiences:(Speech title - Place)Big Data in Business - Esade Business School, Barcelona (ES)Digital… Show more I give speeches worldwide sharing value, experience and knowledge regarding Digital Marketing strategies, trends and future applications.My speeches want to inspire others and to share techniques learned through my years of experience to let other succesful in this industry.I recently gave my speeches at the following Worldwide conferences in front of crowded audiences:(Speech title - Place)Big Data in Business - Esade Business School, Barcelona (ES)Digital Marketing Trends - Direct Marketing Conference, Valencia (ES)Affiliate Marketing, Pros and Cons - Marketing Genius, Rimini (IT)How to create a Media Buying Team in Remote - The European Summit, Prague (CZ)Using Facebook Ads to Leverage your Business - Marketing Genius, Rome (IT)Lead Generation through Online Marketing - Allinners Conference, Cervia (IT)Best E-commerce Techniques - The European Summit, Prague (CZ)Online Strategy for small Brands - Camera di Commercio Riviere di Liguria, Albenga (IT)Attracting Investors? Spread your startup's voice online! - Invest Summit, Kiev (UK)Mini Brands in E-commerce - Affiliate Expo, Rome (IT)The Mindset to become a Digital Entrepreneur – Allinners Conference, Milan (IT)Develop Your Passion – Cems Club Lisbon (PT)Develop Your E-commerce Brand - The European Summit, Marbella (ES)Sales in an AI world -Tbilisi PR Days, Tbilisi (Georgia) Show less