As the Social Insights Lead my remit is to drive the strategic analysis of social content that is published across Canva's many community channels globally. Also, as part the Marketing Research & Data group, I have a keen focus on championing and bolstering Canva's social listening capabilities; in particular crisis monitoring, customer/user insights & discussion analysis.

During my time at Publicis I was lucky enough to work across multiple agencies in the group, predominantly on the creative side - but also with Media. My role was to directly support the Chief Strategy Officers and Strategic Partners of Publicis Worldwide (Brisbane), Saatchi & Saatchi (Syd & Melb), Leo Burnett (Melb), and more recently Starcom (Syd & Melb).

Patch Agency is an exciting start-up advertising and design agency based in Brisbane. It was a pleasure to help setup the agency offering, build client relationships, and strategically market the agency itself. The agency specialises in SEO/PPC marketing, web design, as well as social media management and content creation.

A division of Kantar, Colmar Brunton was one of the leading Market Research firms in Australia and New Zealand. My role involved uncovering insights and solutions that provided strategic brand guidance for our clients. Employing my unique combination of media insights & digital advertising expertise, along with a keen interest in a more digitally transformative approaches to qualitative and quantitative research, I was able to ensure my market insights were as encompassing as possible, and that any solutions delivered were unifying, distinct, and actionable.

Delivering influential insights that enable informed commercial decisions and recommendations. Crafting strategic narratives that align with the commercial goals of advertisers from across Queensland and beyond. Liaising closely with numerous departments to enhance integrated digital and traditional solutions for campaign proposals. Specialising in NCAs online content platforms (Storyful, Suddenly, News DNA, etc.) and presenting almost weekly to colleagues and key clients. Providing industry and brand level support for stakeholders and clients across News Corps many regional and metropolitan mastheads and digital assets, utilising a range of research tools and methodologies (including social listening, pulse surveys, and more).

Focusing on consumer insights, campaign evaluation and optimisation, social listening and data analytics, social strategy and content management, qualitative and quantitative research, influencer management and evaluation. I built and delivered the complete social insights product for Mazda Australia, and presented numerous ad hoc research pieces and PR crisis support for many major OMD Melbourne clients (RCBS, 7Eleven, Village Roadshow, and more).

Client service: digital marketing (social, video, and display etc.), offline and online media planning & buying, adserving & trafficking, analytic reporting, campaign post-analysis, account reconciliation, SEM & SEO, remarketing and conversion tracking.