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Nicolás was born in Argentina and he's living in Mexico since 2006 with his wife and children. He studied and has been working in Advertising for the last 25 years, both digital and traditional.His experience has been developed in companies and agencies such as Publicis/Capurro, Teatro Colón, Palmsite.com, Latin3, e-Volution and Virket.Nico managed and was a partner for almost nine years at Resultics Mexico, the first Google certified agency in Latin America (2005).In 2016, Nicolás joined Havas Media México as Managing Director, not only reversing a downward trend in customers, but also transforming it into growth in revenue and profitability in less than 2 years. From 2019 to 2020, Nico helped Band of Insiders (a small mexican PR & Influencer Mkt agency) to develop its growth strategy for the next years. After that, he joined Minsait (an Indra Company) as Director for México & Latam, in order to expand its Digtal & UX/UI business.In 2023 he joined Beeyond Media as VP of Strategy for Latam, a DOOH Programmatic Advertising Platform that introduces technology and innovation to plan, schedule, and execute more intelligent, precise, and impactful out-of-home campaigns (www.beeyondmedia.com).In addition, Nico Maslo provides Innovation, Marketing and Digital Transformation Consulting to several large and small business companies, as well mentorship to some Start Ups in México.AcademicsNico Maslo is an active member of the Academic Council @ ISDI (isdi.education), mentor in its Start Up Acceleration programs, as well as a professor in their #MIB -Master in Internet Business- and all of its educational programs, where he teaches about New Technologies and Innovation, Digital Transformation, SEO strategy, SEM campaigns, DOOH and coordinates the MIB's Digital Business module. Nicolas is also a Professor on Luxury Customer Journey courses at CondèNast College Americas' Luxury Digital Marketing program at Anahuac University.He has previously taught in the Interactive Marketing & Political Marketing Diplomas at Tec de Monterrey.He collaborates pro-bono at Katalyst Foundation in its programs for entrepreneurs, as well as at IAB Mexico, where he was President of the Education Committee 2012-2014 and part of its Board of Directors, in addition to its education programs.Nicolás was an early Investor in a drone delivery service company, later funded by Sequoia Capital and Google VC, which became a "Unicorn Company".
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FounderLet'S Dooh It!Naucalpan De Juárez, Méx., Mx
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Vice President Of Strategy & New Business LatamBeeyond Media Jun 2023 - PresentMexico City, Mexico -
Mba & Executive Programs Professor | Member Of Academic CouncilIsdi May 2013 - PresentMexico City Area, MexicoMember of the Academic Council.Coordinator of the Social Media and Search modules at MIB.Coordinator of the Business Execution module at the DMBA.Coordinator of the Beyond The Product module in the Master Luxury Digital Transformation Program.Professor for the MIB (Master in Internet Business), DIBEX (Digital Business Executive C-level Program) and In-Company Executive programs. Current lectures:- SEO for the Business Strategy- SEM Campaigns Strategy, Planning, Execution, Measurement & Optimization- Search Engine Marketing Introduction & overall Strategy - Innovation & Future Tech Trends, Digital Transformation- Social Media Strategy, Influencer Marketing & PR- Digital Identity & Personal Branding Workshop- Digital Branding & IdentityAlso, PO & Mentor for the ISDI StartUp Acceleration Program. -
AdvisorUo Solutions Jun 2023 - PresentMexico City, Mexico -
Principal Director - Minsait Xtudio México & AndinaMinsait Dec 2021 - May 2023México, MexicoMinsait is a Spanish technology consultancy with operations in more than 100 countries.As Principal Director at Minsait Xtudio, my role was created to bring together the capabilities of scaling new business models, product design, creativity, marketing and communication, and customer experience and interfaces (UX/UI) to address the reinvention of business by incorporating the perspective of emotions and behavioral economics.I set up my own team of more than 31 people to act as the link between business and technology to solve key innovation challenges from a humanistic, creative, and disruptive perspective, evolving design and innovation capabilities focused on the end customer, devising new valuable products and services, designing differential and memorable experiences in a highly competitive environment, and exploring and understanding human behavior and the trends of today and tomorrow aligned with sustainability. Our main clients include Santander, BBVA, KOF, VW, COPPEL, BAYER, and GNP, among others. Minsait Xtudio has 100+ professionals globally specialized in innovation, artistic and digital design, marketing and communication, anthropology, sociology and humanities. Also, a highly qualified team in the design of new digital interfaces along with video capabilities, transmedia content, virtual reality and immersive experiences. -
Consulting Business OwnerDherapy - Digital Therapy For Individuals And Organizations Feb 2018 - Feb 2022MexicoDherapy provides Digital Therapy for individuals and organizations. A Marketing, Business and Digital Transformation Consultancy Services firm that helps several large and small business companies, C-Level Executives, as well as provides mentoring to Start Ups companies in México and Latam.
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Executive VpBand Of Insiders Mar 2019 - Nov 2019MexicoBand of Insiders is a PR agency based in Mexico City. It focuses primarily on storytelling and cross-platform content generation. During my Consulting Contract (8 months) I was commissioned to deepen its strategic, cultural and commercial transformation to prepare the organization for its M&A process and its future. My temporary contract ended in November 2019 after a successful acquisition by a mexican VC. :-) -
Managing Director Havas Media MéxicoHavas Media Group Oct 2016 - May 2018Mexico City Area, MexicoAs Havas Media General Manager, I was responsible for P&L, Client Services and Business Development. I was accountable for the day-to-day management and operations; responsible for the quality of work and all aspects of client media budgets (creating, expanding, forecasting, etc.); accountable for achieving revenue and profitability targets for each client and leading new client acquisition.Essential Responsibilities:Client Services & BizDev* To establish and maintain strategic and personal relationships with clients (C-Level client contact).* Implementation of strategic direction and all account assignments to ensure pragmatic, well-executed outcomes.* Set direction of activities for accounts, including client needs, staffing, strategy, quality of work and budgeting.* Banorte, Nike, Liverpool, Swarovski, LVMH, Jumex, KIA, Office Depot, Volaris, among others.* To identify next-level thinking/ideas for clients by tracking industry trends and activities.Team Leadership* Manage multiple account teams effectively.* Identify top performers and assigns client projects that will motivate, encourage, and retain them.* Build a high-performance team in which subordinates are coached to achieve their responsibilities.* Provide coaching and development opportunities.Financial* Accurately forecast revenue on a monthly, quarterly and annual basis.* Deliver revenue and account profitability as projected for each client on a monthly basis.* Work with the CFO to ensure all account financial matters are handled in a timely and accurate manner.* Manage annual media budgets within client expectations, including weekly and monthly tracking.Some 2017 achievements- In charge of the largest Media agency in México (ranked #1 by Recma & Scopen), leading 350+ people- Successfully retained 3 major clients (defensive pitches): Liverpool/La Costeña/Jumex- Won 3 new clients: Michelin, Roshfrans, Vitamix- Drastically decreased Churn Rate from 55% (2016) to 32% -
Country ManagerResultics Nov 2007 - Jun 2016Mexico City Area, MexicoResultics is an interactive services firm that helps companies reach the Spanish speaking customer effectively through the internet as well as through other interactive media.Founded and managed by professionals with ample experience in Internet Marketing, Resultics leads the Search Engine Marketing industry, that specializes in serving companies achieve superior online marketing results in the internet arena.Resultics started operations in 2003 in the USA, and due to the boom in the sponsored links investments in Latin American, the company is experiencing the strengthening of its position in the USA. In 2005 Resultics settled down in Argentina, where it is currently gaining market share at a fast pace. With its focus in performance and search engine marketing services, Resultics develops online marketing strategies that increase the visibility of its client’s websites, delivering qualified traffic while optimizing their customer acquisition costs and improving ROI. -
Director, Marketing Strategy & ServicesLatin3 Inc, Mar 2004 - Oct 2007 -
Business AnalystE-Volution 2002 - 2004 -
Regional Marketing ManagerPalmsite.Com 2000 - 2001Buenos Aires, Sao Paulo, México City
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Sponsorships & Marketing Communications ManagerTeatro Colón May 1998 - Apr 2000Argentina -
Ejecutivo De CuentasPublicis Capurro 1996 - 1998Buenos Aires
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Photography TeacherColegio Tarbut Jan 1995 - Dec 1997Buenos Aires Province, ArgentinaThis was my first formal work experience and I am very proud of it since I got this job right after finishing high school. I taught the concepts and techniques of photography in middle and high school.Artistic aspects such as composition; use of light; framing; modeling; speed and shutter, depth of field and use of different types of lenses.Technical aspects such as natural and artificial lighting, film selection, use of SLR cameras (not digital), black & white and color film development; enlargement and printing of photos on paper, developing on paper, basic and advanced techniques for using filters and tricks in enlargers, photomontages, solarization and contrast, etc.
Nicolas Maslo Skills
Nicolas Maslo Education Details
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Advertising Communication -
Technician In Mass Media Communication -
Interactive Marketing, Search Engine Marketing (Sem), Search Engine Optimization (Seo)
Frequently Asked Questions about Nicolas Maslo
What company does Nicolas Maslo work for?
Nicolas Maslo works for Let's Dooh It!
What is Nicolas Maslo's role at the current company?
Nicolas Maslo's current role is Founder.
What is Nicolas Maslo's email address?
Nicolas Maslo's email address is nm****@****ics.com
What is Nicolas Maslo's direct phone number?
Nicolas Maslo's direct phone number is +33 1 58 47 *****
What schools did Nicolas Maslo attend?
Nicolas Maslo attended Universidad De Ciencias Empresariales Y Sociales, Isdi, Ort Argentina, Escuela Tecnica Ort, Tecnológico De Monterrey.
What are some of Nicolas Maslo's interests?
Nicolas Maslo has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Poverty Alleviation, Human Rights, Arts And Culture.
What skills is Nicolas Maslo known for?
Nicolas Maslo has skills like Sem, Online Marketing, Online Advertising, Email Marketing, Management, Web Analytics, Seo, Digital Marketing, Marketing Strategy, Social Media, Interactive Marketing, Social Media Marketing.
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Nicolas Maslo
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