Nicole (Nico) Torres Email & Phone Number

Brooklyn, New York, United States

-Advocate for UX Functions: Designed research-driven digital products, platforms, and portals for businesses and non-profit organizations, ensuring UX functions are essential to the product life cycle.-Drive Development of UX Writing Solutions: Develop creative concepts and verbiage for websites, interactive tutorials, print collateral, and digital marketing campaigns, driving innovative UX writing and content design solutions.-Build Alignment and Collaboration: Collaborate with product managers, team members, and cross-functional stakeholders, including marketing, legal, and engineering, to develop cohesive product narratives, direction, mission, or principles.-Lead UX Writing Processes: Lead the establishment and improvement of holistic UX writing and content design processes, systems, linguistic frameworks, or patterns across multiple teams or products, managing creative processes from concept to completion.-Develop Product Story: Develop innovative creative campaigns that increase brand awareness and web traffic. Contribute to naming new products and features, helping the team explore what resonates with users, and writing and implementing mobile-first content strategies.-Ensure Creative Consistency: Collaborate with teams across clients' companies to ensure creative consistency across all channels, delivering data-driven digital content, including instructional videos, motion graphics, and sound design.

Chlesea, Nyc

-Synthesized internal survey data from HR to design and develop intranet portal for new park employees to complete state compliant FDNY public safety certifications-Researched current on-boarding systems to create education modules to facilitate completion of HR tasks for large wave of incoming flagship staff -Presented designs to stakeholders, public volunteers, and executives in a clear, compelling, and engaging manner, effectively communicating design concepts and their benefits.-Collaborated with public sector customers, industry executives, architects, technical program managers, and cloud solutions architects to gather requirements, understand customer mission use cases, and identify pain points.-Conducted comprehensive user research: Identified user needs, behaviors, and preferences, and developed innovative, user-centric designs for prototypes that effectively demonstrated customer missions.

San Francisco, California, United States

-Effectively communicated design ideas and user experiences at various stages of the design process through wireframes, flow diagrams, storyboards, and high-fidelity prototypes.-Influenced product design strategy by presenting well-researched and user-centered design solutions.-Conducted UX research to design user-friendly online music school that offered lessons in various instruments at beginner, intermediate, and advanced levels.-Leveraged site analytics to inform content strategies and article placements in monthly digital magazine.Developed comprehensive style guide to maintain consistent look and feel across platform and teaching assets-Synthesized qualitative and quantitative data to improve site architecture and lesson formats across iterations.