Nicholas Read
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Nicholas Read Email & Phone Number

Chief Executive Officer at SalesLabs
Location: Melbourne, Victoria, Australia 22 work roles 3 schools
1 work email found @saleslabs.com 4 phones found area 919, 148, and 137 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 4 phones

Work email n****@saleslabs.com
Direct phone (919) ***-****
LinkedIn Profile matched
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Current company
Role
Chief Executive Officer
Location
Melbourne, Victoria, Australia
Company size

Who is Nicholas Read? Overview

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Quick answer

Nicholas Read is listed as Chief Executive Officer at SalesLabs, a company with 7 employees, based in Melbourne, Victoria, Australia. AeroLeads shows a work email signal at saleslabs.com, phone signal with area code 919, 148, 137, and a matched LinkedIn profile for Nicholas Read.

Nicholas Read previously worked as Editor, Encyclopedia of Professional Sales and Sales Management (part-time) at Edward Elgar Publishing and Chief Executive Officer & Founder at Saleslabs. Nicholas Read holds Certificate, Fundamentals Of Neuroscience And Unlocking The Immunity To Change from Harvard Business School.

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{first_initial}{last}@saleslabs.com
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Profile bio

About Nicholas Read

Founder of the world's first Sales Laboratory in 1995, which led a series of global research projects that: Produced the seminal "Selling to the C-Suite" (McGraw Hill); Cracked the code on which skills actually drive sales outcomes: "SalesDNA" (Harvard Business Review, Dialogue Review, the European Financial Review); Identified best practices in key account management (British Academy of Management); Coded the first observation-based scoring and coaching system for B2B selling skillls (2016 Stevie Award, Best New Product); and Developed the "Alpha-Gamma Learning Model" based on how neuroplasticity dictates the way adults actually learn, and how this affects the way training needs to be delivered (vs. monoloithic pedagogies and rubrics). This career has developed an award-winning founder, successful CEO, visiting professor, bestselling author, and in-demand sales coach whose sales methodologies and management tools are available in more than 50 countries.

Listed skills include Sales Process, Management Consulting, Sales Management, Start Ups, and 54 others.

Current workplace

Nicholas Read's current company

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SalesLabs
Saleslabs
Chief Executive Officer
Melbourne, VIC, AU
Website
Employees
7
AeroLeads page
22 roles · 45 years

Nicholas Read work experience

A career timeline built from the work history available for this profile.

Chief Executive Officer

Melbourne, VIC, AU

Editor, Encyclopedia Of Professional Sales And Sales Management (Part-Time)

Current

Melbourne, Victoria, Australia

To resolve a perplexing gap in the market, this role sees me guiding a global team of practitioner and academic thought leaders in sales and management to create the world's first definitive encyclopaedia for the profession, as a foundation text for the development of future training, standards, governance and automation. The Encyclopedia of Sales and.

Jun 2023 - Present

Chief Executive Officer & Founder

Current

New York, London, Melbourne

Starting in Melbourne I opened and staffed offices in New York, London and Chandigarh India, and established channel partners in 50 countries. This led to an amazing experience pushing the frontiers of sales analytics, coaching methods, software development, and the psychology of adult learning and sales training ever since.Clients have reported.

1995 - Present ~31 yrs 5 mos

General Manager, Industry Thinktank

The Group Of Sixteen Australia (G16)

Canberra And Melbourne, Australia

With a growing track record in Australia's education sector, a number of RTO owners asked me to explore why private Vocational Education and Training colleges are not represented offshore in the Government's marketing of Australian education; why eight Government-run universities get all the airplay and funding; and what could be done to identify the best.

Jul 2022 - Jan 2024

Dean, Vocational Education

Canberra, Australian Capital Territory, Australia

I sold some of SalesLabs' technology IP to a French consulting house, and relocated my family to Australia intent on taking over SalesLabs in Asia-Pacific. But a long-time friend asked if I would do him a favour and spend a few months coaching the CEO of a College his company had acquired. I was later invited to take over as CEO and join the Board to.

Nov 2019 - Jul 2022

Visiting Professor, University

Moscow, Russia

RANEPA ran Kington University's courses in Russia as a channel. Based on the popularity of my classes in London, I was invited to lecture on Operations Strategy, Operations Management and Strategic Negotiations to the sons and daughters of Russia's elite families, who were gaining their Masters degrees or International MBA at the prestigious Russian.

Nov 2016 - 2019

Lecturer, University

London, England, United Kingdom

Although my personal brand was in sales training, and I was running SalesLabs full-time, the work I had done with CEOs and COOs to implement new operational systems and run change management initiatives saw me invited by the leadership team at this university to lecture to adult business managers who had gone back to school for their Executive MBA at.

2016 - 2019 ~3 yrs

Executive Director/Principal

Ey

Sydney, New South Wales, Australia

This was a brilliant role. It was only one year but felt like five, and stretched me by being in a team of peers with equal experience. Nirvana!EY sought to broaden the impact of its Strategic Markets practice by opening a new advisory unit focused on reducing client risk in Sales & Revenue Growth. The firm invited top-ranking sales, marketing and.

2006 - 2008 ~2 yrs

Vp Sales Transformation, Sales & Services

Ask Learning

Singapore

Projects at Cross-Bridge started to intersect with Korn Ferry and ASK Learning more and more. We partnered on a few client sales training assignments, then ASK offered me a regional role. This provided a neat segue for my family to relocate from our adventure in China and move back to the West, which I couldn't do if I stayed so deeply immersed in the.

2005 - 2007 ~2 yrs

General Manager, Hewlett Packard, Saleslabs & Cross-Bridge Education Joint Venture, China

Hp

Shanghai, China

After China entered the WTO and a flood of partnerships and acquisitions followed, its State-Owned Enterprises needed to modernize. Hewlett-Packard opened a Business School in Beijing, and invited me to move to China to design its sales training curriculum, all training collateral, and coach their managers to deliver education on sales, ethics, customer.

2002 - 2005 ~3 yrs

Sales Partner, Senior Trainer, And Client Engagement Manager

Melbourne, Victoria, Australia

Because I was certified to train in "Strategic Selling", "Solution Selling", and the 14 courses that made the "Target Account Selling" portfolio, a Sydney sales training company, Alcuin International, contracted me to set up two offices, hire support managers, and expand its footprint into Melbourne. I incorporated SalesLabs to support this assignment. By.

1997 - 2002 ~5 yrs

Sales Training Manager, Emea

Sas

Heidelberg, Baden-Württemberg, Germany

SAS was the world’s largest privately owned enterprise software, customer intelligence and visual analytics company, headquartered in the Research Triangle of North Carolina, USA. Four years after the collapse of the Soviet Union and fall of the Berlin Wall, my brief was to turn former Eastern Bloc partners into fully-integrated offices for SAS, and align.

1994 - 1997 ~3 yrs

Sales Trainer & Account Manager

The Pirbic Group Uk Ltd

Sunningdale, England, United Kingdom

This was an old fashioned hands-on apprenticeship learning Organizational Analysis, Management Consulting and Sales Training in Britain's oldest sales performance advisory firm. I worked with the Boards of firms that included BT, Biffa, Peacocks, Costa, Wimpey Homes, Winterhalter, Vaillant, Timac, Plus Plan and Mitsubishi.The role focused on auditing staff.

1993 - 1994 ~1 yr

Volunteer

Queensland, Australia

I'd made some money and wanted to give back. For two years I laboured full-time in an unpaid, self-funded capacity teaching lessons on Christianity and self reliance to Australian and First Nations families across Queensland. This involved more cold call prospecting than I had ever done before, and taught how to operate in a remotely-managed team, be.

1991 - 1993 ~2 yrs

General Manager, Sales

Axa

Melbourne, Victoria, Australia

A 12-month assignment to turnaround a life insurance call centre of 220 operators. Its function was to make appointments for the agents of National Mutual Insurance (now AXA), which the agents had to pay for. The problem was only half the appointments were home, and half of those only wanted brochures, so were deemed a waste of Agent time and money. I put.

1990 - 1991 ~1 yr

Sales Manager & Co-Founder

Cellular Communications (Celcom)

Melbourne, Victoria, Australia

I left Yellow Pages because the future had arrived...mobile telephones had become a reality. I saw a big opportunity. These were the days when each unit cost $10,000 and cell coverage was awful. They were being marketed as an alternative to CB Radios in trucks and taxis, but I believed they could be sold retail to tradespeople and professionals who spent.

1988 - 1990 ~2 yrs

Sales Executive & Account Manager

Melbourne, Victoria, Australia

Starting in the telemarketing division, I achieved 300% of my annual target and was promoted to field sales. With a larger portfolio and weekly target, I achieved 200% of my sales quota. I was then hand-picked to join the elite Key Accounts team responsible for major display advertising clients. The sales training at Yellow Pages was incredibly.

1985 - 1988 ~3 yrs

Sales Executive

Melbourne, Victoria, Australia

Commission sales role selling cinema advertising and then designing the layout of the slides and copy for the voiceovers. It was a flashy industry working between advertisers and the managers of local cinema chains, with red carpet events and free cinema tickets. I was in heaven.

1984 - 1985 ~1 yr

Sales Consultant

Caesar'S Spas & Baths

Camberwell, Melbourne, Australia

My second sales role selling luxury jacuzzi baths and outdoor spas, in retail showrooms and on exhibition stands at public expo events. The training I received included listening to audio cassettes of Tom Hopkins teaching people how to sell. I was fascinated to learn that the job could be broken down into procedural steps. This made such an impression on.

1984 - 1985 ~1 yr

Retail Sales Assistant

Frankston, Melbourne, Australia

My first sales role serving customers at the front desk and managing the stockroom of the sporting goods and apparel department of my local MYER department store, every Friday night and Saturday morning to earn extra money while I was finishing high school.

1983 - 1985 ~2 yrs

Feed Mill Weighbridge Operator

Clyde, Melbourne, Australia

Scheduling deliveries; weighing the gross and net weight of trucks dropping off sorghum, ripo, corn and tallow to a chicken feed mill; sampling product for laboratory analysis; validating driver tonnage for invoicing and payment. This was a recurring role I filled 0700-1700 on weekdays whenever my high school took a term break.

1983 - 1984 ~1 yr

Journalist

Frankston, Victoria, Australia

Learning to be a reporter for a weekly suburban newspaper developed probing, analysis and writing skills for the career that would be ahead of me. I learned Pitman shorthand and typing for this after-school role, and loved the sense of achievement gained from being briefed by my editor every Thursday and seeing my articles appear in the press the following.

1981 - 1984 ~3 yrs
Team & coworkers

Colleagues at SalesLabs

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3 education records

Nicholas Read education

FAQ

Frequently asked questions about Nicholas Read

Quick answers generated from the profile data available on this page.

What company does Nicholas Read work for?

Nicholas Read works for SalesLabs.

What is Nicholas Read's role at SalesLabs?

Nicholas Read is listed as Chief Executive Officer at SalesLabs.

What is Nicholas Read's email address?

AeroLeads has found 1 work email signal at @saleslabs.com for Nicholas Read at SalesLabs.

What is Nicholas Read's phone number?

AeroLeads has found 4 phone signal(s) with area code 919, 148, 137 for Nicholas Read at SalesLabs.

Where is Nicholas Read based?

Nicholas Read is based in Melbourne, Victoria, Australia while working with SalesLabs.

What companies has Nicholas Read worked for?

Nicholas Read has worked for Saleslabs, Edward Elgar Publishing, The Group Of Sixteen Australia (G16), Capital College, and The Russian Presidential Academy Of National Economy And Public Administration (Ranepa).

Who are Nicholas Read's colleagues at SalesLabs?

Nicholas Read's colleagues at SalesLabs include Pedro Luis, Leticia Anjos, Brunna Brubs, Nic Read, and Juliana Bartoski.

How can I contact Nicholas Read?

You can use AeroLeads to view verified contact signals for Nicholas Read at SalesLabs, including work email, phone, and LinkedIn data when available.

What schools did Nicholas Read attend?

Nicholas Read holds Certificate, Fundamentals Of Neuroscience And Unlocking The Immunity To Change from Harvard Business School.

What skills is Nicholas Read known for?

Nicholas Read is listed with skills including Sales Process, Management Consulting, Sales Management, Start Ups, Account Management, Coaching, Go To Market Strategy, and Leadership Development.

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