At Kesseler, we manufacture and supply unique and bespoke kitchens through a number of Official Kesseler Dealerships and retail partners around the UK.In this role I am responsible for all marketing, corporate identity and branding activities for this national luxury kitchen manufacturer and retail showroom network. This includes overall marketing strategy for the brand across three channels: customer acquisition for retail showrooms, franchisee acquisition for network growth and developer customer acquisition for our contracts business.Tactics and strategy include PPC, paid social, SEO (technical, content, digital PR), content creation and corporate identity. I am responsible for management of the website, it's content and the user journey including automations of key processes to ensure efficiency and speed.Since joining the business the marketing strategy has been overhauled and we have grown from 0 to 12 franchised showroom locations in this time. The Kesseler growth period over the past few years is extremely exciting and I'm proud to be a key part of that growth.

With my directors during 2020 I helped to conceptualise and launch the business, creating and deploying the marketing strategy and brand development utilising digital marketing channels including paid search, paid social and digital PR alongside SEO efforts to increase organic traffic and brand presence in a highly competitive market.A rapidly growing and highly innovative made to measure fitted furniture business, delivering to customers nationwide and offering them huge savings over full service rivals with no compromise on (and in many cases an increase in) quality. In my role I am responsible for the conception and deployment of marketing and branding strategies across the business, from website building, UX optimisation, lead generation and more. I also oversee the implementation and ongoing process management of our CRM system, have a joint hand in the recruitment and development of our sales team plus other operational roles day to day.

In this role I was responsible for the marketing and events management for the UK's largest Ferrari dealers. This role involved a wide variety of activities, including management and hosting of events for either brand, off-site hosting at racing circuits for test drive events, marketing activity through a number of different platforms and channels for both brands, and ongoing management of client expectations. I was also required to undertake duties at events such as Goodwood Festival of Speed, the Geneva Motor Show and others. Occasionally I would accompany clients and prospective clients to invitation-only exclusive events in Italy. At all times I was required to measure the effectiveness of all campaigns and report back to the various brand with activity and outcomes. I am extremely keen always to think outside the box, and consider new and innovate ways of attracting potential customers to these incredible brands. The role required extremely precise attention to detail and strict adherence to brand guidelines. Ferrari is one of the world's most recognizable brands and therefore it was important at all times to maintain their guidelines, message tone and ethos. In October 2017 I was nominated for the Sytner Making It Special Award, given to those who have gone above and beyond their duties to give our clients a memorable and special service.

In this role I actively managed a large number of advertising accounts for local and national businesses, helping them to reach a great audience and providing a consultation service to manage their marketing budgets across the East Midlands and, in some cases, the United Kingdom. I worked closely with SME business owners to enhance their ability to bring customers to them through targeted, dynamic display advertising to the local area, building beautiful bespoke websites that are optimised using SEO techniques and the latest technologies, social media advertising and management, and much more. This all equated to creating a great ROI for the client, bringing them more business and allowing them to reach a wider audience.In this role I was responsible for driving digital revenue growth for the East Midlands with a 9% YOY increase, and achieved and exceeded sales targets and increased both the digital revenue line and client base for the business, in addition to creating and identifying key commercial opportunities that were previously unused across group.Upon creating a commercial relationship with Google to become a Premier SMB Partner, I was responsible for driving PPC sales through Nottingham and the East Midlands, delivering training to the sales team of 12 people (both field & telesales) and providing ongoing support for the Nottingham centre, which is consistently 1st or 2nd performing across a group of over 100 sites. I was the first person to be fully Google Certified in the group. I managed a team of digital marketing consultants, assisting with their personal and professional development and helping to grow a team that is responsible for a significant digital revenue line. I was also consistently in the top 5 performing PPC consultants in Local World / Trinity Mirror, acknowledged by regular performance updates across group by our Commercial Director.

During my time at DANZ I was responsible for the marketing of this international hot tub retailer, in addition to managing the sales team, performance and activity. Marketing channels involved Pay Per Click, Social Media promotion and direct mail marketing to a finely tuned audience. From a sales perspective, I was responsible for making sure the team performed and achieved KPIs through conversions and average order values. I implemented key changes to the buying and product selection process which saw an almost instant increase in average spend. This role also involved liaising with freight forwarders on a national and international scale, crane companies, electricians and delivery couriers. It also involved liaising with China-based suppliers to discuss orders, containers and shipping.During my time with DANZ, I oversaw an increase in annual turnover from £1.1m to £1.5m with a rise in net profit of 25%. I left the business due to mis-management followed by staff restructuring, which shortly after I left led to liquidation of the company. ACHIEVEMENTS:- Overseeing the creation and launch of a new product guide and brochure- Streamlining sales processes- Dramatically increasing the additional spend for a greater level of profit per order- Facilitating the launch of a new website- Marketing through social media and MailChimp- Implemented changes that resulted in a 25% increase in net profit for the business.

As the only new car Sales Executive in one of the most affluent areas in the country, my duties involved taking the customer through the sales process, selling them the appropriate vehicle based on their wants and needs, then up-selling supplementary motoring products including finance protection, paintwork protection and service packages. I was in charge of managing the showroom stock and layout, and taking charge of local marketing campaigns. I was also solely responsible for the local marketing and awareness and pre-sales activity for the launch of the F-Type sports car. For fleet, I was responsible for helping to source new business on business parks and office areas of the county, and for liaising with business Fleet Managers in order to secure multi-vehicle deals. Key achievements:Over-achieved on new registration month targets for unit volume and average profit per unit.Taking on more pre-orders for the F-Type sports car than any other Sales Executive outside of London.Recognition from Jaguar Land Rover for my F-Type pre-order achievements.Securing a deal for 18 Jaguar XF sales to one business customer.

Selling vehicles in one of the biggest motor dealerships in the UK, with one of the highest turnovers within Peugeot Motor Company and Robins & Day Ltd. I was one of a team of three new car Sales Executives. Duties involved taking the customer through the sales process, demonstrating the product and pointing out relevant features and benefits, negotiating the sale, then upselling additional supplementary motoring-related products (finance, finance protection, paintwork protection, service packages etc).Key achievements:Over-achieved on new registration month targets for unit volume and average profit per unit.

Assisting with management of the store, including stock taking and management, store opening and closing, making sure that staff were performing to a high standard during periods where the store manager wasn't present. From a sales perspective, I assessed customers' needs through qualification questions and matched them to specific products and serviced offered by EE, formerly T-Mobile.Left this position when the T-Mobile/Orange merger became Everything Everywhere, and they removed part time management positions.