Nic Shafer

Nic Shafer Email and Phone Number

Marketing & Strategy Consultant | Fractional CMO & CRO | Cannabis Industry Executive | Brand Builder | Investor @ RIZE
Nic Shafer's Location
Detroit Metropolitan Area, United States, United States
About Nic Shafer

I am currently a Partner at RIZE Strategic Capital, a capital firm that invests in early-stage startups and established, success-proven businesses, with high-growth potential. Our team of experienced investors and advisors provides strategic guidance and support to our portfolio companies, helping them navigate the challenges of growth.Before my current role, I served as the VP of Marketing at Cloud Cannabis. Cloud is a single-state operator and leading vertically integrated cannabis business in Michigan. Since its founding, Cloud has successfully launched more than eleven retail stores throughout Michigan and has opened a 70,000-square-foot commercial grow and processing facility. In addition, Cloud also operates Mitten Distro, an incubator and manufacturer of high-quality cannabis products, including Wonderbrett, a California-based cultivator of the most sought-after CPG products, and Mitten Extracts, a leading concentrates brand producing premium vapes and edibles in Michigan. Before joining the Cloud team, I was VP of Marketing and Strategy at a cannabis industry startup, Precision Extraction Solutions. As VP of Marketing and Strategy, I lead a team of Marketing and Sales professionals to build the largest and most prestigious extraction equipment and services company in the cannabis industry. Additionally, I assisted with Precision's M&A strategy, which led to investment from multiple publicly traded cannabis companies. Precision was acquired by AGRIFY (Nasdaq:AGFY) on August 2021, at which point I exited the business. Before entering the cannabis industry, I headed up Marketing and Communications at two of the most esteemed brands in the Automotive Aftermarket, ROUSH Performance and American Expedition Vehicles. In both roles, I led all marketing and communication efforts and reported directly to the President and CEO. I oversaw two incredible teams of marketing, branding, communications, product development, social media, content, web, and events professionals.Before joining the automotive industry, I was a partner in two eCommerce and digital marketing agencies — MGM Media and KNS Commerce. After four years of continual growth, we sold our company and assets to one of our largest distributors.I am genuinely passionate about my work and always eager to connect with other marketers. Please reach out if you'd like to connect!

Nic Shafer's Current Company Details
RIZE

Rize

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Marketing & Strategy Consultant | Fractional CMO & CRO | Cannabis Industry Executive | Brand Builder | Investor
Nic Shafer Work Experience Details
  • Rize
    Partner, Cmo
    Rize Dec 2022 - Present
    I am a Partner at RIZE, a strategic capital firm that invests in early-stage startups and established businesses with high-growth potential. Our team of experienced investors and advisors provide strategic guidance and support to our portfolio companies — helping them navigate the challenges of growth.Our focus is on assisting companies in five key areas: strategy, marketing, sales, product development, and management. We work closely with each of our portfolio companies to develop and implement tailored plans that drive growth and maximize value. Our team's expertise and connections in these areas provide a competitive edge to help companies achieve their goals.
  • Cloud Cannabis Co.
    Vp Of Marketing
    Cloud Cannabis Co. Aug 2021 - Dec 2022
    Troy, Michigan, Us
    Cloud Cannabis is the largest privately owned, vertically integrated Cannabis company that operates in the state of Michigan. As VP of Marketing, I lead up a team of marketing professionals to effectively market our retail stores, consumer brands, cultivation, and extraction operations. Brands: Cloud Cannabis | Wonderbrett | Mitten Extracts | Ric Flair Drip (Tyson 2.0)
  • Mitten Extracts
    Vp Of Marketing
    Mitten Extracts Aug 2021 - Dec 2022
    Dimondale, Michigan, Us
    Lead all marketing for one of the top 3 selling cannabis vape brands in the State of Michigan.
  • Wonderbrett
    Head Of Marketing - Michigan Market
    Wonderbrett Aug 2021 - Dec 2022
    Los Angeles, California, Us
    Lead all marketing for one of the top cannabis flower CPG brands in the State of Michigan.
  • Precision Extraction Solutions
    Vp Of Marketing & Strategy
    Precision Extraction Solutions Oct 2017 - Aug 2021
    Troy, Michigan, Us
    Acquired by AGRIFY (Nasdaq:AGFY) August 2021 - As VP of Marketing and Strategy, I lead a team of Marketing and Sales professionals to build the worlds largest and most prestigious extraction equipment and services company in the cannabis industry. Additionally, I assisted in M&A work that lead to acquisitions and financial investment from multiple publicly traded cannabis companies.Precision is the global leader in cannabis extraction equipment, technology, site planning, compliance, lab build-out, installation, consulting, and training. Whether you’re just starting in the extracts business, or a seasoned veteran, Precision Extraction Solutions offers the equipment and experience you and your clients are counting on. Our goal is to help you thrive in the extracts industry through innovation, safety, and service. Hence why more award-winning concentrates are made with Precision than any other brand! With unparalleled tech support and customer service, Precision is the world’s only provider of turn-key extraction labs. From site planning to build-out and outfitting your lab, we make the regulatory process easy to navigate.
  • American Expedition Vehicles
    Vp Of Marketing & Communications
    American Expedition Vehicles Sep 2017 - Oct 2018
    Wixom, Michigan, Us
    Serving as a member of the senior leadership team. As the VP of Marketing & Communications, I was responsible for leading the development of AEV's marketing, public relations and communications strategy; while contributing to AEV’s organizational strategic operations.
  • Roush
    Vp Of Marketing & Communications
    Roush May 2016 - Sep 2017
    Livonia, Mi, Us
    Reporting to the President/GM, serving as an integral member of the senior leadership team. As the Vice President of Marketing & Communications, I was responsible for the development of ROUSH Performance's marketing, public relations and communications strategy; while contributing to ROUSH’s organizational strategic operations. - Plan MARCOM budget and develop a world-class communications plan for ROUSH and it's affiliates world-wide, directly managing communications activities that promote, enhance, and protect the organization’s brand reputation.- Responsible for the development, integration, and implementation of a broad range of marketing and public relations activities relative to the strategic direction and positioning of the organization and its leadership.- Ambassador for the ROUSH organization, building relationships with the media, partners, influencers, and celebrities. Advance the organization’s position with relevant constituents, as well as to drive broader awareness and support for the organization.
  • Roush
    Director - Marketing & Ecommerce
    Roush Oct 2014 - May 2016
    Livonia, Mi, Us
  • Roush
    Manager - Marketing & Ecommerce
    Roush Aug 2012 - Oct 2014
    Livonia, Mi, Us
  • Roush
    Ecommerce Manager
    Roush Jan 2012 - Aug 2012
    Livonia, Mi, Us
  • Kns Commerce
    Marketing Director (Co-Founder)
    Kns Commerce Sep 2010 - Sep 2014
    Livonia, Michigan, Us
    (SOLD BUSINESS IN SEPTEMBER, 2014) KNS Commerce LLC is an eCommerce based business representing companies online sales divisions. We will take any product line and create an online brand identity and sales division. We are always looking for expansion opportunities and new products.
  • Mgm Media, Llc
    Sales Manager - Project Manager
    Mgm Media, Llc Aug 2009 - Aug 2011
    -Sold custom websites and software solutions based on individual needs of various organizations.-Developed budgets and managed online marketing and web development projects for customers.-Developed web and internet presence for clients to increase conversions/enhance user experience.-Consulted businesses to help find various software solutions to increase business efficiency.-Developed online marketing plans to increase clients business utilizing their web presence.Web Design and Development, Search Engine Optimization, Search Engine Marketing, Google Analytics, Google Adwords, Social Media Marketing, Google Keyword Tool, Google Local, Google Merchant Center, Government Contracting Systems, MS Office Suite, Adobe Creative Suite, Database Management, CRM Management.
  • Thailand Convention & Exhibition Bureau (Tceb)
    Marketing Consultant
    Thailand Convention & Exhibition Bureau (Tceb) Apr 2009 - Jul 2009
    ปทุมวัน, กรุงเทพมหานคร, Th
    Received government grant to be an intern consultant for the island of Koh Yao, Thailand. Developed a strong knowledge of the cultures, business structures, marketing and communication of South East Asia. Helped develop a business plan and marketing plan for the Island of Koh Yao to bring more tourism to the Island.
  • Southprint | Checkered Flag Sports
    Sales And Account Representative
    Southprint | Checkered Flag Sports Mar 2006 - Apr 2009
    Sales Representative and Account Manager for The Northwest Company, The Memory Company, and SouthPrint/Checkered Flag Sports. Assisted in management of accounts at Sears Holdings, Kmart, Meijer, and other nationally known retailers.

Nic Shafer Skills

Leadership Team Building E Commerce Social Media Growth Strategies Online Marketing Brand Development Digital Strategy Business Networking Web Design Data Analysis Business Development Team Management Team Leadership Digital Marketing Advertising Lead Generation Google Adwords Strategic Planning Integrated Marketing Seo Strategy Sales Management Marketing Automation Online Advertising Business Planning Content Strategy Marketing New Business Development Search Engine Marketing Growth Marketing Cannabis Google Analytics Social Media Marketing Email Marketing Sem Business Strategy Management Online Marketing Analysis Product Development Public Relations Project Management Marketing Communications Brand Management Marketing Strategy Analytics Search Engine Optimization Crm Consumer Behavior Ppc

Nic Shafer Education Details

  • Western Michigan University - Haworth College Of Business
    Western Michigan University - Haworth College Of Business
    International Business

Frequently Asked Questions about Nic Shafer

What company does Nic Shafer work for?

Nic Shafer works for Rize

What is Nic Shafer's role at the current company?

Nic Shafer's current role is Marketing & Strategy Consultant | Fractional CMO & CRO | Cannabis Industry Executive | Brand Builder | Investor.

What is Nic Shafer's email address?

Nic Shafer's email address is ns****@****ons.com

What is Nic Shafer's direct phone number?

Nic Shafer's direct phone number is +124823*****

What schools did Nic Shafer attend?

Nic Shafer attended Western Michigan University - Haworth College Of Business.

What skills is Nic Shafer known for?

Nic Shafer has skills like Leadership, Team Building, E Commerce, Social Media, Growth Strategies, Online Marketing, Brand Development, Digital Strategy, Business Networking, Web Design, Data Analysis, Business Development.

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