We believe in using design as a catalyst for positive change.Nicte Creative Design is an award-winning bilingual brand strategy and graphic design firm that creates sustainable solutions for visionary companies that want to increase brand awareness, bolster brand loyalty, and reinforce brand continuity. Using empathy-driven tactics, we evolve, invigorate, and amplify businesses’ unique brand positions. We specialize in navigating the widespread diversity in gender, age, literacy, heritage, and linguistics found in the market today to maximize our clients’ message and reach. We translate the complexities of color and design concepts into nuanced, purpose-driven stories using intentional messaging tools, ultimately facilitating positive and profitable outcomes.

Empowering a global audience with courses on LinkedIn Learning that help amplify brands and drive an emotional connection to their mission. Over 120,000 learners have taken my courses!

Dreamers & Doers is an award-winning community and PR hype machine amplifying extraordinary women entrepreneurs and leaders.

Effectively executed designs and managed projects for a wide variety of internal and external publications, while staying within budget constraints. Communicated directly with various departments to convey a strong visual communication of their project needs, and continually developed and maintained The Houston Zoo brand. Projects included printed materials, on-grounds/exhibit signage, event collateral, office signage, packaging, flyers, ads, brochures, logos, and posters.• Key role player in design, development, and establishment of visual consistency on all information kiosks; immediately increased guest interest and awareness by 100% • Managed and revitalized over 600 animal identification signs including print, signage and multimedia; provided updated and accurate information for 1.7 million guests• Researched and negotiated cost of new permanent signage material—prevented future reprinting and saved the zoo over $7k • Executed over 150 projects a year with great attention to detail, from conception, to production and installation; gained trust and appreciation from various departments • Translated marketing information from English to Spanish and saved the zoo over $2k • Trained and managed contractors and interns in a variety of projects• Coordinated printing, paper and ink selection, and inspected proofs for accuracy— delivered high quality results and prevented future reprints and delays• Maintained accurate inventory of office and graphics supplies—ensured timely ordering and decreased rush orders by 100%

Directly worked with clients to develop and implement each project’s needs from the conceptualization to final production phases in projects that covered a broad range of design areas including web and print. • Created community guide for The City of West U; provided helpful information to over 15,000 residents • Simultaneously produced various publications and magazines; cutting costs and production time • Collaborated on the successful redesign and development of the company's website; increased website traffic and exposure• Primarily responsible for flash animations on websites; clients included Studio Land Architects, Muñoz + Albin Architects• Organized and executed promotional events for the studio

Managed all aspects of client accounts, from concept, to scheduling, execution, and invoicing. Designed a variety of print collateral, banners, logos, and T-shirts.• Skillfully designed sponsorship booklet and billboard for Frontier Fiesta; insured success of the University of Houston’s largest event—entertained 25,000 attendees•Designed successful theme, logo, and print collateral for the University’s 2005 homecoming event—increased exposure and excitement• Improved file back-up system organization—decreased future search time• Responsible for inventory and supply ordering

Productively designed a variety of advertisements for the newspaper, and any other publications needed. Projects included layout of the classifieds, ads, comics, and crossword section.• Consistently met deadlines in a fast-paced environment—prevented late fees and future reprinting.• Successfully designed last-minute advertisement submissions—gaining appreciation from departments and satisfied customers• Prepared the newspaper for press and reviewed for missed errors