I started as a copywriter at Ogilvy & Mather, before joining Publicis and holding a second role as Nurun Singapore's first experience strategist. In 2018, after a short break working on personal projects, I helped co-found Common, a strategic design firm specialising in product, brand and service experiences. While I was there, Common grew to 2 offices in Singapore and Shenzhen with clients across the world.My most notable work include designing a first-of-its-kind live insurance platform, creating a wearable device that tracks a driver's emotional state, and masterminding an online game of hide-and-seek with an infamous god of mischief.Brands I have worked with are Agoda, Audi, BMW, Coca-Cola, Disney, KFC, Huawei, HSBC, NETS, Pernod Ricard, UBS, Visa and Singtel. There're a lot of acronyms. I have also worked with public service organisations in the areas of community, finance, health, and sports.I am currently back at Publicis Singapore, as an Associate Creative Director leading the GOMO and Visa accounts.