With over 20 years proven experience in food (FMCG) industry product development, marketing and brand management, I possess an exemplary track record in developing and introducing innovative new brands at a national level, coupled with outstanding strategic management skills.I have consistently raised consumer expectation and loyalty to outlets by trading up from value to premium quality offers. The development processes I instigate are based on constant evaluation and re-evaluation of every aspect of the brands, from packaging design to sourcing and pricing, plus research that encompasses the views of consumers and customers at every level. I am committed to quality, consistently high levels of service and standards of social responsibility, and it is this drive for the best in every sphere of activity that underpins our relationship with customers and ultimately the nature of our business activity. The result is that my team’s work has made a measurable impact upon the UK consumer experience, attracting recognition from industry bodies, whilst yielding excellent results in terms of increased profit margins.My rounded approach to management is founded very much on my own experience, having worked through the industry to my current role with a series of rapid promotions. I possess a valuable blend of creativity and analytical problem-solving skills, and believe strongly in listening, whether it is to our consumers and customers or my colleagues. I communicate clearly at all levels and work only with robust information when making brand development and marketing decisions. When utilised within a strong framework of strategic management, this approach enables me to develop exciting and commercially viable brands that contribute to increased market share.Specialties: Branding, Identity, Product development, Processes, Marketing,