I am a marketing research and writing professional with proven success at managing projects that help clients better engage with their customer or patients. My expertise lies in translating evidence-based research, into plain language that's easy to understand. With broad research knowledge in consumer behaviour, grounded in practices of social anthropology, I help clients in healthcare, technology, and consumer services connect with their audiences in ways that build relationships. Clients know me as being highly adaptable, a creative and engaging communicator, and having a knack for building and maintaining relationships in complex and dynamic environments. Specialties: Marketing content writing using primary and secondary research. Lifestyle writing. Profiling, data analysis, prospecting. Qualitative (Ethnographic) research, observations, interviews, focus groups, online surveys. Translating research knowledge in creative, impactful and actionable ways. Written communications - blogs, articles, reports, profiles, proposals, stories, funding proposals, segmentation reports.
Listed skills include Business Development, White Papers, Account Management, Marketing, and 46 others.