Nida Alam Email & Phone Number

Singapore, SG

Pricing and Margin Experiments

Bengaluru, IN

• Collaborated with a cross-functional team of 15+ engineers and analysts across various pods, including onboarding and underwriting, to streamline processes and drive product development initiatives
• Led the innovative overhaul of onboarding processes, integrating data-driven strategies for process optimization, to enhanceuser experience and functionality, resulting in a 90% improvement in Activation TAT
• Strategically formulated and implemented digital lending guidelines in response to RBI’s regulatory changes, achieving 100%compliance adherence while minimizing impact on customer experience
• Innovatively modified credit assessment criteria, reducing default rates by ~45% while expanding credit access for low-risk segments by 7%
• Pioneered the development and configuration process for anchors/marketplaces, slashing setup time by 90%+, markedly enhancing operational agility
• Established and streamlined biweekly cadence processes for cross-functional teams, boosting alignment on priorities and efficiency in task execution

Singapore, Singapore, SG

• Led a global team of 5-8 (Analysts + Junior PMs) across SEA to manage end-to-end product & analytics roadmap
• Coordinated with a 9+ members cross-functional team of Analysts, Engineers, & Designers to create the MVP for client demo;
• Spearheaded a team of 5 people to improve the onboarding funnel for users of a key SAAS clients; Conducted analysis & FGD to understand the pain points; Designed initial wireframes;
• Collaborated with the marketing on the go-to-market strategies, marketing campaigns, & competitor research; Launched digital Ads campaign to drive in more leads;
• Revamped the website to highlight the new offerings; Built more brand awareness & enhanced the SEO ranking

Singapore, Singapore, SG

• Brought an uptick of 5% in the checkout conversion funnel by identifying and improving the user experience
• Optimised the login funnel by improving the login conversion by 45% using Python; Discovered the main factors leading to the drop-off; Devised A/B experiments to test out the solutions & implemented the final version
• Introduced processes (alerts & monitoring) to bring more visibility & optimize the CRM activities of the business
• Improved the retention by 0.5% and reduced the Mkt. cost by 0.4% by identifying the correct customer segments to target using Python

Singapore, Singapore, SG

• Reduced the credit default rate by 5-7% by making the selection criteria of lending credit (Fintech) more comprehensive
• Organized & coached the team to hire members for the Product & Analytics team; Directed & Launched the training program
• Spearheaded the process to implement A/B experimentation in collaboration with Engg. & Product teams; Devised thecomplete data tracking structure for A/B experimentation
• Defined new processes to improve the data quality in collaboration with Engg, Sales, & Mkt teams; 98% accuracy

Bengaluru, Karnataka, IN

• Achieved a 10% jump in bookings & GMV by designing A/B experiments to optimize the supply chain
• Optimized the trade-off between burn & growth by reducing the burn by 20% while maintaining a 6-8% growth; Conducted multiple A/B experiments to improve customer retention; Managed end-to-end customer lifecycle.

Bengaluru, Karnataka, IN

• Growth
• Pioneered the idea of nudging users upon cab allocation failures of other categories (micro/mini) to bring high-quality demand on the share platform
• An expected uptick of 10% in bookings and 2.5% in shared-km (overlap % of share rides)

Bengaluru, Karnataka, IN

• Discounting
• Analyzed the signals used in the discounting algorithm and its effect on the conversion and GMV
• Optimized the model and suggested the addition of conversion as a signal; 1.3% uptick in blended-rate Matching
• An uplift of 3.5% in bookings and 0.8% in shared km was observed by charting the idea to increase the maximum no. of bookings in a cab from 3 to 4 Share-Pass
• Attained a 14% jump in share-pass renewal rate by analyzing the customer’s usage pattern
• Built a model that suggested the pass price by optimizing for objectives like growth, profitability, etc Metrics

Bangalore, Karnataka, IN

• Worked on the following projects Deals
• An Increase of 6% in booking was observed by launching the Flexi (different pricing package based on km) for deals Credit
• Analyzed the burn pattern and repeat rate for different types of credit users
• Secured an uptick of 8% in credit usage by implementing an expiry system for credits Fuel Fraud
• Reduced the fraud cases by 8% and achieved savings of INR 12 lakhs per month by designing a model which identified the fuel fraud cases and suggested the appropriate amount to be refunded Weekly Reporting
• Identified Key Performance Indicators to access the overall health of the business

Worked on Multiple projects during my 8 weeks of internship in L&T Hydrocarbon at the PRDH division, Mumbai-Addressed noise concerns at client site through acoustic analysis and re-design of steam vent-Customized silencer design through design optimization and generated client savings-Was instrumental in Identifying the root cause of vibration in a solvent.

Kharagpur, West Bengal, IN

-Forged strategic partnerships with Brembo & Autocluster-Was a part of the PR team which conducted aan RC race car workshop in symbiotic alliance with Kshitij for 1200 students at GD Birla Sabhaghar, Kolkata-Coordinated with peer heads to carry out technical & soft-skill training program for 19 members

Kharagpur, West Bengal, IN

- Was instrumental in establishing print media partnerships with local and national dailies like TOI, Hindustan Times.- Responsible for on-campus brand building; Worked with a team of 10 colleagues to organize a publicity drive for team's information seminar, which achieved a participation of 500+ students.

-Hosted & conducted “Eureka” with participation of 39 teams (best in event history) from 12 colleges-Arranged accommodation and logistics for highest footfall of out-station female participants

B.Tech, Chemical

Education record