Nida Javed Email & Phone Number

Toronto, Ontario, Canada

• Website Content & UX/CX Optimization: Optimized website content to enhance user & customer experience across appointment booking, scheduling, and account management.• SEO/SEM Optimization: Worked with SEO teams to optimize meta descriptions & meta titles for Google ads and created engaging website content including articles, blogs, and guides.• Email Marketing Campaign Content Development: Spearheaded impactful email marketing campaigns with personalized lead generation using… Show more • Website Content & UX/CX Optimization: Optimized website content to enhance user & customer experience across appointment booking, scheduling, and account management.• SEO/SEM Optimization: Worked with SEO teams to optimize meta descriptions & meta titles for Google ads and created engaging website content including articles, blogs, and guides.• Email Marketing Campaign Content Development: Spearheaded impactful email marketing campaigns with personalized lead generation using MailChimp. • Marketing Communications Content Development: Crafted the CEO's keynote speech script and presentation content for the Radiological Society of North America (RSNA ’23) annual meeting. • Content Cycle, Digital Assets & Intranet Management: Led management of SharePoint based intranet, created content cycle and management of digital assets. Show less

• Digital Marketing Campaigns & Social Media Management: Spearheaded the digital marketing campaigns & social media presence across LinkedIn & Meta driving interactive & compelling campaigns for lead generations.• SEO Content & Marketing Collateral: Produced varied content such as blogs, articles, newsletters, case studies, white papers, reports, guides, and brochures in collaboration with subject matter experts. • Website Landing Page SERP Optimization: Developed landing page to… Show more • Digital Marketing Campaigns & Social Media Management: Spearheaded the digital marketing campaigns & social media presence across LinkedIn & Meta driving interactive & compelling campaigns for lead generations.• SEO Content & Marketing Collateral: Produced varied content such as blogs, articles, newsletters, case studies, white papers, reports, guides, and brochures in collaboration with subject matter experts. • Website Landing Page SERP Optimization: Developed landing page to achieve 3rd ranking in Google SERP for the specific keyword, Developed clear & compelling content and web design for the company’s website & landing pages achieving a conversion rate of 7%.• Content Calendar Planning & Development: Developed monthly content calendars including social media creatives designed on Canva, and SEO-caption to be posted on Instagram and Facebook in line with content strategy.• Social Media Campaigns: Increased social media following by 25% and engagement by an average of 30% through the development and execution of social media marketing strategies. Show less

Lahore, Pakistan

• New Product Launch & Go-to-Market Strategy: Spearheaded digital marketing & content strategy for the launch of a new café at the gas stations delivering social media campaigns, pre-event registration and successful launch events.• Audience Segmentation, Customer Journey & Funnel Optimization: Coordinated marketing projects from start to finish, ensuring adherence to schedules and budgets. Additionally, maintained high-quality deliverables and contributed to targeted content delivery.•… Show more • New Product Launch & Go-to-Market Strategy: Spearheaded digital marketing & content strategy for the launch of a new café at the gas stations delivering social media campaigns, pre-event registration and successful launch events.• Audience Segmentation, Customer Journey & Funnel Optimization: Coordinated marketing projects from start to finish, ensuring adherence to schedules and budgets. Additionally, maintained high-quality deliverables and contributed to targeted content delivery.• Social Media Campaigns, A/B Testing and Competitor Analysis: Led strategic social media advertising campaigns, swiftly adapting campaigns for optimal results. Utilizing A/B testing, competitor analysis, and trend insights. Optimized paid campaigns on Facebook and Instagram to exceed KPI targets and maximize investment effectiveness. Show less

Socialights

• Full-Funnel, Omni Channel Digital Strategy: Developed and executed full-funnel and multi-channel digital strategies for corporate and consumer clients, resulting in an average 30% rise in website visitors, a 25% increase in new leads, and a 25% boost in sales. • Conversion Driving Content Cycles: Created strategic pitches/proposals, aiding in clear win themes and pricing alignment. Led strategic content discussions, and created content cycles that drove conversions. • Brand… Show more • Full-Funnel, Omni Channel Digital Strategy: Developed and executed full-funnel and multi-channel digital strategies for corporate and consumer clients, resulting in an average 30% rise in website visitors, a 25% increase in new leads, and a 25% boost in sales. • Conversion Driving Content Cycles: Created strategic pitches/proposals, aiding in clear win themes and pricing alignment. Led strategic content discussions, and created content cycles that drove conversions. • Brand Consistency, Messaging & Client Relationship Management: Maintained brand standards and consistent messaging across marketing activities and managed client relationships, ensuring successful implementation of marketing initiatives. • Copywriting and Copy-editing: Collaborated with the creative team, generating innovative visual and copy concepts, and offering guidance on content design standards. Managed a team of 5 including graphic designers, account managers and copy editors. Show less

• Digital Content Strategy: Oversaw portfolios for 5+ clients, leading client servicing, communication, and digital content creation aligned with brand strategies.• Marketing Projects Management: Managed project lifecycles, contributed to content creation for clients’ social media, coordinated proposal development, secured new clients through compelling pitches and lead generation.

Lahore

Lahore, Pakistan

-Conducted Youth Summit 2015 in partnership with BNU.-Training WM Pakistan's three city chapter teams on event planning related to United Nation's 16 Sustainable Development Goals.-Attended Opportunity Collaboration Conference in Ixtapa, Mexico as BOEHM Fellow.

Lahore, Pakistan

-Assisted in company's operational activities, HR hiring and recruiting process.-Developed an Internship Program and Employee Handbook.

Lahore, Pakistan

-Blogged for company's three official tech websites.--Managed back-up blogging.

Master Of Business Administration (M.B.A.), 3.61

Certificate Of Fulbright Ugrad Program Completion, Business, Management, Marketing, And Related Support Services

Fulbright Undergraduate Exchange Fellowship Spring'14, Business Studies And American Music, A

Activities and Societies: *Interviewed by Valerie Hellerman as a Cultural Ambassador of Pakistan on TV Show “Everybody’s Business” - aired.

Bsc.(Hons) Business Studies, Marketing, 3.461

Activities and Societies: -Director Communications & Event Organizer for Forman Christian College Social Entrepreneurship Practicum 2013..

Cambridge O & A Level, Law, Computer Sciences, Arts, Business Studies, Urdu., O Level: 6A'S & 2B'S, A Level:2A'S & 1C

Activities and Societies: -Head Girl, Student Council for A Level Campus (2009-2010). -Art Director for the play “Death Stop”, Resource.