Nidal Elayan Email & Phone Number

Qatar

Doha, Qatar

Qatar

Accomplishments: • Inducted as Divisional Manager – Lubricants, Batteries & Specialties and earned a promotion to the position of Divisional Manager – Lubricants, Batteries & Specialties• Handpicked to lead a wide portfolio of products offered by ASC in the local market (ELF Lubricants, Mutlu, Bluestorm, Livguard, And Sebang Batteries, Meguin Specialties and Anderol Greases) in various commercial, industrial, institutional and retail segments.• Accelerated revenue growth by developing compelling sales strategies, creating strong brand awareness and digital promotions to stay top of the competition in the GCC market.• Recognized as the best TOTAL/ELF distributor in the heavy weight category - among all the Middle East distributors two times in a row during 2017 and 2018• Made pioneering efforts to establish and operate ASC Express, a brand-new network for quick automotive services and empowered the network staff to set the bar at excellence.Key Accountabilities:• Propelling growth by expanding horizontally (increasing the number of customers) and vertically (enhancing sales to accomplish goals and meet targets).• Deploying strategic business plans to advance sales within budgeted parameters through concentrated efforts to promote revenue, profitability, and growth.• Establishing future growth objectives by preparing accurate forecasts; analyzing market dynamics, promoting product USP and generating new business through superlative services and quality products.

Qatar

Key Accountabilities:• Cultivating direct channels with several new/existing suppliers to assure positive professional services, sustained revenue growth, positive impact on margin and dominant market share. • Enhancing the effectiveness through creative approaches to product offerings using market research, field visits, customer feedback, effective budgeting and competitor analysis • Offering competitive pricing in both retail market and B2B segment.• Setting up automotive service centres all over Qatar, supporting budget allocations for new investments, marketing and promotions.• Contributing to evaluating financial risks to credit exposure on company offerings.

Qatar

Key Accountabilities:• Ascertaining optimal product range staff and reordering levels to achieve the highest level of customer satisfaction metrics through prompt product availability and superior services. • Generating various reports on market trends, competitor offerings for devising robust promotions and campaigns for the attainment of budgeted volumes and targeted margins.• Empowering sales/services team to achieve the planned target and training them to address customer objects and handle difficult and complicated sales. Monitoring and reporting on sales staff performance.

Amman, Jordan

Accomplishments: • Joined the organization as Lubricants Sales Engineer and moved up the corporate ladder to merit promotion as Lubricants Senior Sales Engineer• Owned P&L accountability, budgeting, forecasting, and team leadership responsibilities to ensure the achievement of established results in terms of volume, customer and profitability.• Motivated staff and organized educational programs for clients, business partners and Sales staff.Key Accountabilities:• Accelerated business growth by actively developing robust business development plan and sales strategy as well as provided sales personnel with the required resources to satisfactorily cater to customer needs.• Drove the strategy and sales operations for the lubricants department and worked with existing and potential resellers networks to assure improved business execution. • Designed aggressive sales plans to attain assigned targets based on well-researched market analysis, customers’ requirements and competitor evaluation.• Conducted monthly sales reviews and forecasted deals while reporting to lubricant manager.• Designed strong credit management processes, conducted credit evaluation of customers, age-wise analysis of outstanding debts, proper assessment of each account financial risk.• Maintained appropriate lubricants stocks and ordering levels to cater to customer demands.• Devised a promotional plan for lubricants and special products and arranged for the launch of marketing plans for all specialties (lubricant, car care products).• Orchestrated seamless integration of marketing and sales plans with technical after-sales service to customers (including lube surveys, training sessions, used oil sampling, etc).• Organized and allocated resources to team members; evaluated performance/ service delivery while advising on improvements to ensure high-quality customer services.

Key Accountabilities:• Engineered a competitive business development plan for achieving long-term success by developing synergies between the General Trade department and other divisions.• Instituted a commercially focused approach to continually optimize opportunities, collaborated with the marketing department to design innovative marketing plans for all specialties and lubricants• Identified primary areas of business by researching the market demographics, lube surveys, training sessions and oil sampling for providing quality products and superior services. • Enforced strict Health, Safety, Environment and Quality policies of the Group in all Lube activities. • Top-producer – captured several clients and accomplished EIA’s annual performance appraisal” objectives on a monthly and annual basis.• Solid foundation in negotiations and sales growth planning, new customer acquisitions and complaint resolution as well as attaining profitable bottom-line results.

Bachelor'S Degree, Mechanical Engineering

Education record