As a CD and a founding team member, really excited to build this unique tech-enabled solution that offers the best of both worlds. We are combining an Uber-like network of creatives with our proprietary technology to provide scalable creative production as a service.

It's one of those projects that I am extremely proud of. ND2C is Pakistan's first international conference on design and have hosted design legends like Stefan Sagmeister, Debbie Millman, Jessica Walsh, and speakers from IBM, Pentagram, Google etcIt's a two-day conference focusing on talks, workshops, a unique design challenge, and a showcase of talent via creative fair. It is also a great networking and collaboration platform for the design community in Pakistan.

Currently at Motive, I am a part of a go-to-market design team where we help with the successful launch of our products. Also, leading a team of amazing creatives providing guidance and mentorship. My work also requires working with cross-functional teams to drive product implementation. As part of the performance marketing team, we leverage data and insights to iterate on creative solutions so that maximum business value can be achieved.I also partner with the design leadership and… Show more Currently at Motive, I am a part of a go-to-market design team where we help with the successful launch of our products. Also, leading a team of amazing creatives providing guidance and mentorship. My work also requires working with cross-functional teams to drive product implementation. As part of the performance marketing team, we leverage data and insights to iterate on creative solutions so that maximum business value can be achieved.I also partner with the design leadership and recruiting to expand our team, including sourcing candidates, interviewing candidates, and onboarding new employees. Show less

A boutique design studio specializing in branding, digital, web, information design, and editorial design.

CreativeMornings is a monthly breakfast lecture series for the creative community. Headquartered in New York, it has chapters in over 180 cities worldwide. I have got the license for the Islamabad's chapter.The objective of CreativeMornings/Islamabad is to build an army of creative changemakers and to provide a platform where people can meet on monthly basis in a friendly creative environment and can form meaningful collaborations. The series of events have helped in building… Show more CreativeMornings is a monthly breakfast lecture series for the creative community. Headquartered in New York, it has chapters in over 180 cities worldwide. I have got the license for the Islamabad's chapter.The objective of CreativeMornings/Islamabad is to build an army of creative changemakers and to provide a platform where people can meet on monthly basis in a friendly creative environment and can form meaningful collaborations. The series of events have helped in building the creative ecosystem in the city and have also put Islamabad on the creative global map. Show less

Branded and launched various UNDP programsThe highlight of this collaboration is UNDP's National Human Development Report 2017 and 2020. NHDRs are UNDP's flagship publication, combining research, data, and policy recommendations to explore and elaborate on themes of human development. I was the lead designer for both of these publications and helped with the data visualisation, design, layout, and the overall theme for the reports.

Branded the TEDx Islamabad event for 3 years