Ni Made Rahmitha Devi Email & Phone Number

Overseeing Digital Marketing & Public Relations while providing direct support to the Marketing Manager for Event Marketing and Offline Advertising (all full in-house) at itel Indonesia.- Develop a strategic editorial plan and responsible for driving growth, also enhancing engagement across various social media channels (Instagram, Facebook, YouTube, and TikTok).- Create copywriting for all online and offline marketing campaigns.- Formulate the overall strategy and materials for social media ads (including Meta Ads, Google Ads, & TikTok Ads).- Generate monthly and yearly reports to gain insights and develop action plans- Collaborate with the Marketing Manager in crafting product slogans, campaigns and GTM strategies.- Manage marketing budget planning for new product launches and brand retainers.- Collaborate and build relationships with media, tech influencers, and KOLs.- Create press releases related to product launches and events.

360 Digital for AQUA Elektronik & Candy, including:- Website, Landing Page, SEO- Social Media Organic- Social Media & Google Ads- KOL/Influencer- Live Stream- Ecommerce- OTT

- Planned and execute an end to end daily Tokopedia Play entertainment program, Zona Giveaway. - Pitching with brands to tap-in with Zona Giveaway program.- Identifying current trend, content planning, curating products, as well as create pinned chat and quick replies. - Created day to day supporting livestream asset and files such as rundown, prompter, OBS related assets, etc.

- Proactively approach, acquire, and manage KOL across various social media channels to participate in campaigns.- Negotiate and review KOL content and postings across all social media platforms.- Create comprehensive summaries and compile insights from all KOLs- Assist in managing SPK and invoices for KOLs and content creators.- Analyze content and social media campaigns.

Plan and execute creative initiatives with influencers to promote Vidio Original Series, Sports, and Entertainment. Work with campaign, creative and social media teams to amplify projects and deliver the best possible results. Also, work with third-party agencies to execute the campaign. Resonsibilities:- Developing influencer strategies for Vidio marketing campaigns across all digital platforms.- Planning, selecting, and monitoring influencers (mega, macro, micro, nano, buzzer) for each campaign by maximizing cost effectivity.- Maintaining the effectiveness and efficiency of influencer budgets.- Provided campaign report and result analysis.- Handling all administrative details for all vendor or agencies needs: legal and financial.Projects: Original Series, Vidio Sinetron, BWF, EPL, AFF and Fantasy Team.

Dedicated in blogger outreach project. Blogger's outreach is building relationships with publishers to promoting new content, and earning new backlinks which Google loves. It helps drive more visitors to Vidio site, and improve Google page rank and search results.

- Planned and involved in activities with the media.- Handled 23 out of 53 media partners for PlayFest 2021.- Monitored and analyzed media coverage using SimilarWeb.- Manage press releases for initiatives or programs as appropriate.- Created invitation letters to important guests, from webinar speakers, ministers, and president of Indonesia.- Writing and distributing invitation letter to 300+ Narasi Communities throughout Indonesia.Achievement:- Team Ghinar is 5 out of 20 teams selected as pitching winners in the digital project. The project is "Narasi Eksplorasi" which aims to highlight 5 super-priority destinations in Indonesia. Projects: Narasi Eksplorasi, PlayFest 2021, PlayCinema 2021, and Indonesia Digital Tribe in collaboration with the Ministry of State Owned Enterprises & the Ministry of Education, Culture, Research and Technology

Achievements:- All articles published get more than 14,800 shares.- Best contributing writer in October 2020.- Nominated for the 2020 Hipwee Community Awards as the Article with the Most Readers.

- Handle 60+ content creators (YouTube & Instagram).- Selecting, dealing and reminding each content creator to execute the campaign.- Negotiate costs to ensure a mutually beneficial agreement.

Responsible to handling Indofood digital campaigns for Persija, Persib, Persita, PSIS, PSS, Bali United, Arema FC, Badak Lampung FC and Celebest.Responsibilities:- Social media officer that creates an editorial plan for 9 football clubs and 35 community football clubs, including social media monitoring.- Developing campaign materials: strategy and brief.- Coordinating all materials with the client.- Managing project timeline, involved in the production process from pre-pro and post-production.- Creating report and activity summary.Clients: Indofood & Guinness

Bachelor'S Degree, Marketing Communication, Corporate Communication, 3.70 / 4.00

Social Sciences