As Beauty Editor at India’s largest digital community for women, POPxo.com, I drive the creation of accessible and impactful beauty content. At the Good Glamm Group, I also oversee social media strategy.Key Responsibilities:• Spearhead beauty content strategy across POPxo.com and Instagram: @popxobeauty, @myglamm, @poutbykaranjohar, @stbotanica, and @popxoshop.• Develop and execute social media strategies aligned with current digital trends.• Collaborate with design to craft compelling visual and interactive social content.• Partner with product development for ideation and testing of new beauty products.• Ensure seamless integration with marketing to enhance brand visibility and drive campaign success.

Business development & client acquisitions for the private wealth arm of HDFC Bank

I started off with a role in Business Development & Client Servicing at Milestone Brandcom. Skoda was one of my top client acquisitions for the agency. I moved on to handling all communications - internal & external. I also started & maintained the company's social media accounts & worked towards creating a stellar image of the brand online & offline. I worked on copywriting, conceptualizing & creating content for advertising awards like Goafest & Cannes.