As a MMM Analyst, I excel in creating precise marketing mix models to optimize ROI and marketing effectiveness. With a Master’s in Statistics and a Bachelor's in Mathematics, I bring academic rigor to unravel strategic insights from complex data.My certification in IBM Data Science, along with proficiency in Predictive Analysis and Machine Learning, empower me to meet diverse client needs. I am dedicated to developing innovative analytics solutions that align with evolving market dynamics.
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Senior AnalystKantarBengaluru, Ka, In -
Senior AnalystIpsos Aug 2024 - PresentBengaluru, Karnataka, India -
Modeling AnalystNielsen Apr 2022 - Jul 2024Bengaluru, Karnataka, IndiaWorking as a MMM Analyst, my role revolves around:- Setting up of Statistically sound models for major clients(Abbott, Loreal, P&G, JnJ, ITC) across FMCG & Pharma Industry. - Utilising model to gauge different KPI's like ROI & Effectiveness for providing Marketing Mix Model solutions. - Generating insights through different Analysis and Deep Dives into the data as per Client's requirements.
Nidhin P Education Details
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Statistics -
Mathematics
Frequently Asked Questions about Nidhin P
What company does Nidhin P work for?
Nidhin P works for Kantar
What is Nidhin P's role at the current company?
Nidhin P's current role is Senior Analyst.
What schools did Nidhin P attend?
Nidhin P attended Calicut University, Thenhipalem, Malapuram, Government Victoria College, Palakkad.
Who are Nidhin P's colleagues?
Nidhin P's colleagues are Soma Mukherjee, Vibin James, Solitário Alone, Alm Alm, Anna Romanenko, Julio Solomon, Prasad Shirole.
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