Nidhi R. Mehta Email and Phone Number

Head B2B and B2C Social, Influencer and Content marketing strategy for the display division with a focus on Education and Educator, Interactive, Monitors and Gaming

*Oversaw B2B & Executive Social Media Strategy for the Display Division across channels with ~20 handles. Saw YTD YOY (Q3, 2021) increase in engagements of ~53% and click throughs of ~70% across all vertical and horizontal pages.*Lead EdTech Marketing Strategy*Lead Launch and Integrated Marketing Strategy for Interactive Display, Kiosk and LFD portfolio.*Support major trade shows including but not limited to InfoComm and NRF*Led 2021 social presence merge and follower transition of Prismview pages to Samsung pages after acquisition*Campaign messaging for campaigns across product launches and vertical campaigns. Vertical campaigns including but not limited to: Education, Retail, QSR and Healthcare. Also supporting Live Events and Sports, Spectaculars and Digital Out of Home-Led Integrated marketing and digital campaigns across vertical industries (Education, Retail, F&B) and large format display products (kiosk & Interactive Display)

Writer for scripted children’s podcasts including: “Six Minutes” - The most downloaded scripted family podcast as of 2021“The Unexplainable Disappearance of Mars Patel: Season 3”“Molly of Denali: Season 3”

Global, Strategic & National MarketingGlobal Business SolutionsDevelop and manage sales and marketing initiatives and collateral across multiple verticals

Project Based- Cross-functional project management of international annual investor event marketing and client communications strategy, logistics and creative insight on client relations/material/ target influencers- Create/manage e-mail and social media campaign for industry events such as Money2020 & SIBOS

- Created the annual plan for marketing collateral-build and streamlined processes resulting in cost saving options such as ways to eliminate thousands of dollars’ worth of annual vendor costs by implementing an in-house solution.- Delivered change management B2B communications via mail, brochure and customer service call scripts that resulted in clients having clear understanding of massive service changes in Agile work environment- Developed Commercial Client Advisory Board Program and managed correlating events, targeting a variety of our clients at CFO level, resulting in gain in business for the bank as well as stronger relationship between client and bank- Produced the "Inside Treasury Management" newsletter and implemented system to deliver to 3,000 clients monthly instead of quarterly to educate on how to best utilize Treasury Management products- Developed Treasury Management social media content strategy in correlation with PR and Brand including Twitter and LinkedIn- Created marketing material and consulted on internal communications such as video productions and portal content to create a seamless experience between internal sales team and external prospects-Co-manage bank events

Script WriterStory Producerfor "Game On" When 16 year old video game progeny, Zac Bushnell creates the highest selling game app "Ball", he is swept up by the video game company Sunomy to run the company and bring it up to the next level.

Freelance Reporter/Blogger on NYC's classes for ClassPass (formerly Classtivity)

-Assist global events planners in logistics and coordination of national and international conferences (NACHA, AFP, SIBOS)-Act as liaison between planners and venues-Research venues, entertainment, meeting facilities-Lend creative consultation on premiums, invitation designs, client communications-Write client communications

- Coordinated marketing efforts such as Emmy material for nomination process, promotional documents for network and contributions to CBS Daytime Behind-the-Scenes blog on CBS.com- Spearheaded planning and execution of studio and location shoots, as well as pre and post production- Acted as liaison between all departments associated with production including writers and talent- Managed talent, production office duties and interns- Work directly with PR to submit clip reels

Assisted in story ideation, character development, schedule coordination and continuity tracking- Write Story Summaries- Create Tracking Documents- Character and Plot Research- Behind the Scenes Blogger for CBS.com- Aid Network with Marketing Material

Assess current and competitive programming strength and weaknessesInform ABC Daytime Creative Director and show executives of key insights gathered by team re: script, production, acting, development