Nidhi Sharma Email & Phone Number

Pune, Maharashtra, India

Pune, Maharashtra, India

Leading the marketing department of my company, devising strategies, work flows, and team management.My role involves assuming the full responsibility of Corporate Communication, Branding, Increasing Brand awareness, Demand generation, Lead generation, marketing campaigns, and managing the online reputation and presence of my company through various channels: Listing websites, Own Website, Social Media, Webinars, PR etc.

Assuming full responsibility for the company's marketing and digital marketing initiatives. My role involves formulating the marketing strategies for branding and promotions, planning the marketing and social media calendar, creating the content: Blogs, infographics, newsletters, copywriting for social media posts, and publishing to the website and other social media channels. Actively managing the SEO activities, Online Reputation Management, all the social media channels, content marketing, and website optimization. Track and report the progress of our marketing efforts through various tools like Google Analytics and reformulate the marketing strategy for the quarter.

Pune Area, India

Introduced and successfully implemented SEO practices in the company. Using tools like Google Keyword Planner(Google Adwords), Google Trends, etc. introduced the keywords most relevant to drive the heavy traffic. Leveraged SEO, content marketing, and website optimization efforts(meta title, meta description, image optimization, etc.) and successfully ranked the website on the 1st page of google search results. Was owning end-to-end responsibilities for the email marketing campaigns and lead generation. Managed the presales activities: client communication, product demonstration, proposal writing, developing marketing collaterals, and sales enablement.

Pune Area, India

As a product marketing consultant was responsible for the entire product lifecycle management viz: new product launch, product promotions, branding, product positioning, pricing, customer success, presales activities, alliance management, and all the marketing initiatives. Closely worked with the sales team and ensured sales enablement through product training, demos(pan India client and the internal team(s)), creating marketing collaterals, etc. All the sales and marketing efforts ensured revenue generation and profit maximization.

Worked for Client Lifecycle Management; Requirement Management and Change Management. Process change requests. Bridging between client and other teams in the organization. Delivering video lectures and client training sessions.

Mumbai

Played a key role in promoting the existing products and launching new products pan India. Keenly performed market analysis, competitive analysis, identified target customers, explored and advised on the marketing channels to wisely create a market pull for the existing products and create a demand for the products to be launched.Closely worked on logistics management of my products including vendor management and preparing safety stock for my products (as per the sales forecast). Conducted free energy audits at the customer premises. Played a pivotal role in coordinating between customers, vendors, sales team, operations team, dealers, and the top management for my product(s).

Master Of Business Administration (Mba), Telecom & Marketing

Maths + Science

Bachelor Of Engineering (B.E.), Information Technology