Nidia Verdugo Email & Phone Number

Redmond, Washington, US

• Developed and implemented customized growth strategies tailored to business objectives, leveraging a mix of acquisition strategies for Bing and Acquisitions in the Educational / Learning space.
• Analyzed user behavior and optimized conversion funnels to maximize conversions and improve ROI across digital channels.
• Executed targeted campaigns across multiple channels to convert high-quality leads.
• Utilized analytics tools and A / B testing methodologies to extract actionable insights, optimize performance, and drive continuous improvement.
• Innovated marketing initiatives to overcome challenges and capitalize on market opportunities, ensuring sustainable growth.
• Partnered closely with cross-functional teams to align marketing efforts with product development and sales strategies, fostering a cohesive and integrated approach to growth.

San Diego, CA, US

• Developed and executed comprehensive data-driven digital marketing strategies across SEO, SEM, social media, and more to boost online presence and drive conversions in the Educational and E-commerce space.
• Expertly managed digital campaigns from inception to completion, including budget allocation, performance monitoring, and continuous optimization for optimal results.
• Created compelling content that resonated with target audiences, enhancing engagement, and building brand authority.
• Utilized advanced analytics tools to track key performance indicators (KPIs), providing insightful reports and actionable recommendations for ongoing improvement

Sherman Oaks, US

• Strategized and managed paid media campaigns for agency clients including start-ups, e-commerce, lead generation, and go-to-market for E-commerce, Health / Beauty, Real Estate, and Healthcare clients.
• Built cross-channel marketing campaigns including paid search, paid social, influencer marketing, and organic efforts such as SEO and social media.
• Identified KPIs, analyzed data, and optimized website traffic and conversions based on client goals.
• Created and presented professional marketing presentations for prospects and developed client reports.
• Managed and led the marketing and team member coordination across different departments while establishing processes for quality project output.

Washington DC, US

• Managed Google Ads accounts for clients ensuring effective campaign set up, bid strategy, ad copy and keywords expansion
• Strategic planning of search engine marketing campaigns including researching, building, implementing, tracking, analyzing and optimizing campaigns
• Generated campaigns to drive traffic and increase conversions
• Team lead responsible of day-to-day operations of the team, training new team members, evaluating performance, distributing projects and managing completion of tasks
• Built strong client relations with transparent communication on data and trends to achieve overall goals
• Collaborated with web developers and project managers to asses marketing needs and set up integrations pre-website and post website launch

Fresno, CA, US

• Strategically planned, executed and managed English and Spanish buys using traditional and digital media in multiple U.S. markets for 20 clients
• Developed and managed comprehensive monthly, quarterly and annual marketing budgets to client's marketing goals
• Served as the Spanish market expert and translator for advertising creative, Hispanic media planning and proposals
• Analyzed daily, weekly, and monthly campaign performance and implemented appropriate changes to media buys towards client goals
• Provided post-campaign analytic performance reports evaluating data using integrative media programs such as TapClicks and Google Data Studio
• Expert in Google AdWords PPC (Pay-Per-Click), YouTube Video advertising, and self-managed programmatic digital display buying

Fresno, California, US

• Developed media plans and placed buys in traditional and digital media for clients in various verticals including non-profits, banking, and medical industry
• Performed monthly and quarterly digital campaign analytics measuring KPI’s for client reporting
• Scheduled, managed and optimized digital campaigns using Google Adwords and Facebook Ads

Milwaukee, WI, US

• Generating leads, calling prospects, business development and increasing client retention
• Assist in operating procedures including distribution of supplementary marketing material, customer support, shipping, transportation transfers
• Designed and implemented email marketing campaigns

• Creating effective B2B email marketing campaigns
• Analyzing advertising and marketing packages, increasing brand awareness
• Created social media accounts Twitter and Facebook, full-time management of accounts

Fresno, CA, US

• Generate and contact leads for sponsorship opportunities
• Create sponsorship packages with distinctive benefits at different price points
• Currently generated over $15,000 in monetary and non-monetary sponsors and donations

Fresno, US

• Creating marketing package proposals for clients and new business
• Develop relationships with new and existing accounts while generating positive cash flow
• Growing market share for local businesses and national accounts, meeting marketing needs for clients in online, print and mobile marketing platforms

• Created and managed content including advertising on campus, social media, blog entries, press releases, email marketing, presentations, and copy; Initiated and launched a Tumblr blog
• Generated over 300 likes and follows on social media accounts
• Recruited over over 30 team member participants
• Developed social media presence using photography and video on social media platforms including Twitter, Instagram and Facebook
• Planned, coordinated and executed events, news coverage and interviews to increase brand awareness
• Landed front cover of the Fresno Bee for April 2, 2015

Chicago, IL, US

• Assisted customers, handled cash, assisted with clothing inventory, operated end of sales
• Highest sale per transaction for the month of March 2014

Richfield, Minnesota, US

• Found best home entertainment system solutions for clients
• Second highest sales for the entertainment department for the month of November

• Assisted customers, managed clothing inventory,trained new employees, handled cash, operated end of sales

• Provided product information to customers, exhibited strong communication skills and placed customer orders

• Operated, managed store and performed clerical work
• Shipment of goods for whole sales

Bachelor'S Degree, Business Marketing & Advertising

Management – Administration And Organizational Behavior