Nidia Verdugo Email & Phone Number

Redmond, Washington, Us

• Developed and implemented customized growth strategies tailored to business objectives, leveraging a mix of acquisition strategies for Bing and Acquisitions in the Educational / Learning space.• Analyzed user behavior and optimized conversion funnels to maximize conversions and improve ROI across digital channels.• Executed targeted campaigns across multiple channels to convert high-quality leads.• Utilized analytics tools and A / B testing methodologies to extract actionable insights, optimize performance, and drive continuous improvement.• Innovated marketing initiatives to overcome challenges and capitalize on market opportunities, ensuring sustainable growth.• Partnered closely with cross-functional teams to align marketing efforts with product development and sales strategies, fostering a cohesive and integrated approach to growth.• Led an acquisition campaign for a new Bing product, increasing leads MoM for Q1 by 32% and improving CPAs by 42%.

San Diego, Ca, Us

• Developed and executed comprehensive data-driven digital marketing strategies across SEO, SEM, social media, and more to boost online presence and drive conversions in the Educational and E-commerce space.• Expertly managed digital campaigns from inception to completion, including budget allocation, performance monitoring, and continuous optimization for optimal results.• Created compelling content that resonated with target audiences, enhancing engagement, and building brand authority.• Utilized advanced analytics tools to track key performance indicators (KPIs), providing insightful reports and actionable recommendations for ongoing improvement

Sherman Oaks, Us

• Strategized and managed paid media campaigns for agency clients including start-ups, e-commerce, lead generation, and go-to-market for E-commerce, Health / Beauty, Real Estate, and Healthcare clients.• Built cross-channel marketing campaigns including paid search, paid social, influencer marketing, and organic efforts such as SEO and social media.• Identified KPIs, analyzed data, and optimized website traffic and conversions based on client goals.• Created and presented professional marketing presentations for prospects and developed client reports.• Managed and led the marketing and team member coordination across different departments while establishing processes for quality project output.

Washington Dc, Us

• Managed Google Ads accounts for clients ensuring effective campaign set up, bid strategy, ad copy and keywords expansion• Strategic planning of search engine marketing campaigns including researching, building, implementing, tracking, analyzing and optimizing campaigns• Generated campaigns to drive traffic and increase conversions • Team lead responsible of day-to-day operations of the team, training new team members, evaluating performance, distributing projects and managing completion of tasks• Built strong client relations with transparent communication on data and trends to achieve overall goals• Collaborated with web developers and project managers to asses marketing needs and set up integrations pre-website and post website launch • Monitored KPI’s including CTR, Impressions, Clicks and Conversion tracking• Managed Google Ads accounts with total monthly ad spend of around $50,000-$150,000/per month • On average generated 5% CTR's on campaigns at the account level• Signed on new clients and Increased new client base through sales marketing campaign efforts by 154% in 2019• Integrated new methods, strategies and processes for the digital marketing department • Conducted quarterly webinars on emerging industry trends in marketing

Fresno, Ca, Us

• Strategically planned, executed and managed English and Spanish buys using traditional and digital media in multiple U.S. markets for 20 clients• Developed and managed comprehensive monthly, quarterly and annual marketing budgets to client's marketing goals• Served as the Spanish market expert and translator for advertising creative, Hispanic media planning and proposals • Analyzed daily, weekly, and monthly campaign performance and implemented appropriate changes to media buys towards client goals• Provided post-campaign analytic performance reports evaluating data using integrative media programs such as TapClicks and Google Data Studio • Expert in Google AdWords PPC (Pay-Per-Click), YouTube Video advertising, and self-managed programmatic digital display buying• Certified in Google AdWords Search and passed exam for Google's Digital Sales • Negotiated aggressive rates and contracts while developing relationships with all media partners including major networks• Excellent organizational, communication and time management skills resulting in internal and client deadlines being met• Responsible for continuous research, training and knowledge of new media industry trends in advertising resulting in writing monthly company blogs• Collaborated with creative team to produce informational marketing graphics in media for educational purposes

Fresno, California, Us

• Developed media plans and placed buys in traditional and digital media for clients in various verticals including non-profits, banking, and medical industry• Performed monthly and quarterly digital campaign analytics measuring KPI’s for client reporting• Scheduled, managed and optimized digital campaigns using Google Adwords and Facebook Ads

Milwaukee, Wi, Us

• Generating leads, calling prospects, business development and increasing client retention• Assist in operating procedures including distribution of supplementary marketing material, customer support, shipping, transportation transfers• Designed and implemented email marketing campaigns

• Creating effective B2B email marketing campaigns • Analyzing advertising and marketing packages, increasing brand awareness • Created social media accounts Twitter and Facebook, full-time management of accounts

Fresno, Ca, Us

• Generate and contact leads for sponsorship opportunities• Create sponsorship packages with distinctive benefits at different price points • Currently generated over $15,000 in monetary and non-monetary sponsors and donations

Fresno, Us

• Creating marketing package proposals for clients and new business • Develop relationships with new and existing accounts while generating positive cash flow• Growing market share for local businesses and national accounts, meeting marketing needs for clients in online, print and mobile marketing platforms

• Created and managed content including advertising on campus, social media, blog entries, press releases, email marketing, presentations, and copy; Initiated and launched a Tumblr blog• Generated over 300 likes and follows on social media accounts• Recruited over over 30 team member participants• Developed social media presence using photography and video on social media platforms including Twitter, Instagram and Facebook• Planned, coordinated and executed events, news coverage and interviews to increase brand awareness• Landed front cover of the Fresno Bee for April 2, 2015• Featured on local TV and radio stations including ABC 30, KSEE 24 and Y101

Chicago, Il, Us

• Assisted customers, handled cash, assisted with clothing inventory, operated end of sales • Highest sale per transaction for the month of March 2014

Richfield, Minnesota, Us

• Found best home entertainment system solutions for clients• Second highest sales for the entertainment department for the month of November

• Assisted customers, managed clothing inventory,trained new employees, handled cash, operated end of sales

• Provided product information to customers, exhibited strong communication skills and placed customer orders

• Operated, managed store and performed clerical work• Shipment of goods for whole sales

Bachelor'S Degree, Business Marketing & Advertising

Management – Administration And Organizational Behavior