Sowmya Nidigonda Email & Phone Number

An ambitious Digital Marketer who has two years experience in programmatic advertising worked in top media agencies like Publicis Groupe and Genisys group on multiple projects.Have good knowledge and experience in Programmatic Media Buying• Worked on uploading creative assets (Display/Video) and Third-party Tags in DSP like DV360• Created Floodlights to create Tag-Based Audience and conversion counting• Set up campaigns in DV360 and CM360• Have good knowledge on Audience lists• Created YouTube campaigns (YouTube Ads: In-stream, Bumper, Non-skippable, Discovery) in DV360• Have worked pacing reports to understand under-pacing and over pacing• Have good knowledge of campaign optimization like under-pacing , low CTR issues and CPA issues• Have sound exposure on CM360 platform• Have good command on Prisma finance and billing tool.• Have experience on brand safety tools such as Integral Adscience (IAS) and Double verify (DV)• Have experience in Media and budget planningCertifications:Completed certification in Digital Marketing – Programmatic from Summit Academy of Digital Marketing.Completed certification in Google Ads - from Great learningCompleted certification in DV360 and CM360 - from Google skillshopCompleted certification in Amazon DSP - from Amazon web services (AWS)Completed certification in The Trade Desk - from Trade Desk Edge Academy