» Served as editor and advisor on creative messaging to support corporate strategy and client requests from Business and Retail Bank clients on enterprise-wide initiatives. Crafted and distributed email messages, internal news articles, executive messaging, and newsletters for various clients throughout the Bank. » Responsible for site administration, branding integrity, strategy, and content creation for Connect, Comerica’s first corporate intranet. Site collection owner and primary content administrator for Connect's Home site. Established comprehensive processes for managing key communications, developed supporting documentation, and provided colleague training.» Lead graphic designer providing baseline corporate image library for all colleagues and customized solutions and oversight as needed - resulted in large cost savings for situations that previously required vendor assistance. » Represented Corporate Communications in defining overall intranet strategy, identifying existing and potential issues, and evaluating possible solutions or enhancements.» Designed and launched Comerica’s first blog, owned by the Chief Marketing Officer, to provide a two-way, online dialogue between our executives and colleagues. » Designed/Developed Collaboration Initiative site on Connect, providing a central location in which colleagues could access weekly reports, initiative-specific communications, and updates publicizing goals, successes, and individual/team wins.» Created SharePoint-friendly site to spotlight Comerica’s charitable involvement with the United Way - improving the way employees obtain campaign information, make donations and embrace our corporate mission. » Managed national event planning, vendors, colleague communications, and executive talking points for Comerica’s Employee Owner Meetings (~ 30 meetings/year), attended by 4,000+ employees annually. » Instrumental in change management communications during Comerica's 2011 acquisition of Sterling Bank.

» Managed company-wide intranet, BBnet, delivering weekly news and company information to more than 2,100 employees. Partnered with subject matter experts to strategize and develop sub-sites as requested. » Designed, produced, and distributed monthly e-newsletter, eSparks, delivering short, lively, scannable stories that served as reminders, information sharing, and culture building for the 100-person corporate services team. » Responsible for designing, preparing, and distributing all company-wide broadcast emails, overseeing six separate corporate email accounts, and serving as primary contact and consultant for departments seeking help with crafting appropriate messages and disseminating them to employees. » Responsible for developing and implementing strategic communications plans to help manage company-wide changes, including acquisitions, employee benefits, technology upgrades, pay cycle adjustments, corporate restructuring, and integration efforts for acquired companies. » Led vendor management, event planning, and execution for the company’s annual employee webcast. » Managed editorial calendar, writing, and distribution of Blueprints, a monthly newsletter mailed to all employees, and assisted with content and messaging for company’s external website.

» Responsible for the editorial and creative development of multimedia training scripts, presentations, and programs for thousands of sales associates and store managers nationwide. » Developed compelling and concise video scripts for training segments on soft skills and key products.

» Scripted/produced training videos and developed beverage/culinary materials for tests, Limited Time Offers (LTOs), and nationwide rollouts. » Served as liaison between Training and Culinary departments. Managed communication of culinary news and updates to operators and back of the house employees in the field; maintained Culinary/Beverage content on company intranet; redesigned, maintained, and distributed “Culinary Communicator,” a monthly electronic newsletter used to communicate culinary updates in a timely manner.

» Managed development and maintenance of more than 50 original informational articles for Wells Fargo Home Wire, an email-based newsletter service targeted to new homebuyers, repeat buyers, and refinancers. In the first year since its launch in early 2002, the Home Bulletins email subscription service generated more than 10,000 leads and resulted in more than 600 new loan applications. » Developed, managed, and maintained online content for webpage templates that enable individual home mortgage consultants (HMCs) to create their own individual Web pages that further the corporate image.

» Provided the following services as an independent contractor; writing, desktop publishing, proposal management, instructional design, and custom illustration.

» Clients included Freightwise (Internet), CellularOne (Internet), Dr Pepper (Internet cross-promotions with The Drew Carey Show, 2001 Latin Grammy Awards, Nascar, and e-Mone), American Airlines (Intranet), Compaq (Web-based Training).

Client: Pizza Hut - Dallas, TX