Key Responsibilities• Lead business development of clientele in 2 major categories: – State-owned enterprises – Xinhua News Agency, People's Daily, CGTN, China Daily, AECC CAE, China International Big Data Industry Expo, China International Import Expo, China National Opera & Dance Drama Theater, etc.– Brands – XCMG, Midea, Amway, Vitasoy, Colmo, PepsiCo, Deckers, UGG, BY-Health, Tsingtao, etc.• Coordinate and adjust overall business direction according to new needs from existing businesses and market trends • Analyze company's business profit model and adjust its structure to achieve a sustainable development • Create and maintain the integrated brand marketing ecology of Linked-Media partners including NGOs, renowned universities at home and abroad, platform channels, and brands to maximize marketing efforts• Coordinate team resources, simultaneously managed multiple projects with complex channels and varying goals • Strategize multiple co-branding partnerships to fill market gaps and nichesAchievements• As LinkedIn's only strategic partner in China, grew a network of 30+ agencies to foster cooperation with local SMBs under a self-developed cross-platform integrated product "Expert Linked-Media" • Organized roadshows, competitions, and incubations in China for entrepreneurial teams from Harvard, MIT, and Oxford• Connected key clients with high-level social media and industry resources

Formulate and optimize strategies to Google partners in account optimization ,product scope and business sense in verticals.As a professional product trainer,I also help to design and deliver trainings to resellers across Taiwan and east China and as a result ,a batch of them become top resellers in Google business.

Develop strategies to SMB agency for both acquisition and revenue.Also aim to making the agency ripe to invest more on Google business.

Principle account mgr for youtube campaigns.Successfully setting up relevant workflow for reservation in CPT model.Also responsible for top agency and accounts across China,HK&Taiwan in video campaigns.

Take charge of campaign mgrs' team with about 10 reportees for GRCN SMB accounts.I create process not only in account optimization but also in vertical deep dive such as B2C export,gaming,etc.Meanwhile,as a people mgr, also responsible for career path training and skills enhancement.