Brandio is a Dutch business- and domain name marketplace.

As a strategically-focused digital marketer, I work for both business-to-business and business-to-consumer companies as well as agencies. I contribute to implementing these companies’ online strategy by:- Translating their positioning into an an effective online strategy- Adding new channels to their current marketing- Providing insights into the online behaviour of existing and potential customersTo significantly increase relevant traffic to their website I use tools like:- PPC: Google AdWords, Facebook Advertising, LinkedIn Advertising- SEO: onsite optimisation, content marketing strategy, content distribution, content portalsI use various tools to provide my clients with clear insights into their business, and into the results of our efforts as well.I deliver fully customisable reports featuring aspects such as:- Visitor and engagement statistics- Traffic sources and their conversion ratesTogether with other professionals, including web developers, UX designers, photographers and copywriters, we are able to deliver a full-service agency proposition.

As Content Marketer, I was responsible for all content implemented in campaigns for major national and international brands. The content was used for:- Native advertising- Content marketing- Corporate blogs of customers- Product and category descriptions for websitesActivities: recruitment and selection of a growing external team of around 20 freelance copywriters. Quality control of delivered content and providing feedback to copywriters. Supplying creative input to campaign managers with regard to their content orders.

As Campaign Manager, I was responsible for carrying out and reporting on SEO and content marketing campaigns for various national and international brands. Activities: process optimisation, reporting on campaign results, briefing copywriters.

SIJN is a fast-growing IT company in the region Arnhem, Doetinchem and Zutphen. Tasks and responsibilities of this position were chosen at my own discretion. I elected to conduct a customer satisfaction survey and to coordinate the development of a new website, as well as to set up a new Google AdWords campaign, among other projects.