Communication Specialist
CurrentResponsibilities include: - Design, develop and execute integrated strategic communications plans.- Build and manage media relations program. Includes creative media outreach and media training.- Manage issues in traditional and social media.- Produce an array of external and internal communications materials. Includes event planning.- Lead the planning and execution of BCAA’s priority campaigns and programs. Notable media coverage achieved (go to "Projects" section below to view videos and websites)-- "evolve" - BCAA Electric Vehicle Initiative: Media coverage includes CTV, CBC TV and Radio, News 1130, Vancouver Sun, The Province, The Fox 99.3 FM, 24 Hours, and Metro News.-- “Guardian Angel” Marketing Campaign: CTV, CBC TV, News 1130, Vancouver Sun and Marketing Magazine and Globe and Mail.-- BCAA annual “Worst Roads” campaign (2011-2013). Media coverage achieved for launch and survey results phases. Examples include Global TV Vancouver/Okanagan, CBC TV/Radio, The Province, News 1130, CFAX, CKNW, Radio NL Kamloops, CKPG TV and CTV.-- Launch of Gas Price Monitor: Media coverage includes Global TV, News 1130, CKNW, CFAX and The Province. Spokesperson Experience (review examples in "Projects" section below):- CTV Morning News Live: Tips to save on fuel - Launch of Gas Price Monitor