• Responsible for Global Marketing Plan and (implementation of) country specific Go-To-Market plans for the introduction of a new immunochemistry analyzer. Focused on Europe and the U.S.• Leading an Integral Project Team of 12 members (~3 FTEs), reporting directly to the MT• Established a close relationship with our Japanese OEM partner

• Co-Created the Go-To-Market plans for China, Middle East & Turkey and parts of Europe. Conducted field research in all respective regions• Delivered market, customer and competitive insights for all clinical domains and regarding multiple New Product Introductions• Supported with multiple (potential) Strategic Partnerships (e.g. Business Cases)• Contributed to winning the European Union Horizon Prize (€1M): ‘better use of antibiotics’ • Created a comprehensive Financial Business Plan and supported in the divestment trajectory of Handheld Diagnostics

• Successfully coordinated projects simultaneously for customers in the (Petro)Chemical, Marine and Oil&Gas industry. Including one of the largest projects for a shipbuilding client in South Korea• Helped to establish the new Project Management (PM) Office by introducing PM tools and proactively coordinate projects which led to a more effective management and higher success rate of projects

• Presented the Market Entry Strategy for the Middle East to the MT. Several recommendations were followed up on• Standardized the rental fleet. Resulting in a significant reduction of rental accessories• Functioned as Rental Coordinator and Operations Planner

I was responsible for constructing long-term and high quality relationships with potential clients of capital intensive parties that have complex sales processes.