Niels Bααrsmα work email
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Niels Bααrsmα personal email
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With over 15 years of experience in building businesses, Niels is an entrepreneur at heart and a seasoned product and business leader. He is the Chief Product and Co-Founder of Rayn, a predictive behavioural analytics platform that leverages AI to help marketers understand and engage their customers.Niels has a proven track record of recognising opportunities, tearing apart complex problems, and bringing creativity in play to make the right things happen. He has extensive experience in multiple facets of the programmatic advertising space, both strategic and technological. Previously, he co-founded and led the product development of Faktor, a privacy technology company that was acquired by LiveRamp, the global leader in data connectivity. He also co-founded and served as the CTO of Yieldr, a demand side platform and DMP focused on the travel industry. Niels is passionate about learning quickly about new domains, empowering his teams, and driving innovation in the marketing technology field.
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Chief Product And Co-FounderRayn HqAmsterdam, Nh, Nl -
Chief Product & Co-FounderRayn Hq Feb 2023 - PresentAmsterdam Area
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Head Of Product, Addressability Publisher SolutionsLiveramp Apr 2019 - Dec 2022Amsterdam Area, Netherlands -
Co-Founder & Chief ProductFaktor B.V. (Acquired By Liveramp) May 2017 - Apr 2019Amsterdam Area, NetherlandsHeading Faktor Product Development & Product Design, driving innovation in privacy and consent management software.
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Programmatic ConsultantDentsu Aegis Network Jul 2016 - Apr 2019Amsterdam Area, Netherlands -
Independent Technology ConsultantNiels Baarsma Jan 2016 - Apr 2019Amsterdam Area, NetherlandsIndependent technology consultant specialised in designing, building, operating and maintaining enterprise software. Key Strengths:- programmatic advertising, adtech & martech- product development and development processes- data monetization across many company types- reporting and data visualisation
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MentorStartupbootcamp Apr 2016 - Jun 2017Amsterdam Area, NetherlandsAs mentor at Startupbootcamp I support and coach startups in the area of technology, process management and product development. -
Co-Founder & CtoYieldr Jan 2008 - Jan 2016Amsterdam Area, NetherlandsI co-founded the company where I initially served as it’s COO to later transition to a more product and technology driven role as Chief Technology Officer. As CTO I built and led the product team, defined the Yieldr product and actively worked with the team to gather feature requirements, determine priorities, define roadmap and solve problems.Yieldr delivers a standalone SaaS, which combines data management with media buying technology, allowing organizations to integrate revenue management with marketing. Yieldr's adaptive programmatic platform empowers social, mobile and online display media buyers. Its agile algorithmic decisioning and predictive optimization engine captures and activates users through prospecting and remarketing campaigns. Yieldr offers its Paas solution and consultancy to agency media traders and in-house performance marketers.Yieldr’s past recognition includes Red Herring 100, Deloitte Rising Star Nomination, FD Gazelle Awards.
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Founding Member Automated Trading TaskforceIab Nederland Oct 2010 - Dec 2014Amsterdam Area, NetherlandsThe IAB Taskforce Automated trading consists out of industry experts from various companies in the digital landscape. The goal of the taskforce is to increase the level of knowledge and understanding of programmatic advertising amongst advertisers and publishers by organising specialised events and publishing white papers. -
Group Fitness InstructorMedico Vision Oct 2000 - Jul 2014 -
Developer & Media BuyerCpx Publishers Nov 2006 - Dec 2007Amsterdam Area, NetherlandsCreating unique product specific landing pages geared to make users buy. Drive relevant traffic and optimize to highest conversion rates and profit margin. Tweak landing pages and creative material using A/B testing and analytics.
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Business ManagerIng 2004 - Dec 2007Amsterdam Area, NetherlandsBusiness manager to the Deputy CEO of ING Private Banking. Coordinating global marketing initiatives and internal communication. -
Business ManagerIng Group 2006 - 2007Amsterdam Area, NetherlandsWorked on the planning and deployment phase of the Formula 1 sponsorship programme.
Niels Bααrsmα Skills
Niels Bααrsmα Education Details
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Bachelor Of Business Administration (Bba)
Frequently Asked Questions about Niels Bααrsmα
What company does Niels Bααrsmα work for?
Niels Bααrsmα works for Rayn Hq
What is Niels Bααrsmα's role at the current company?
Niels Bααrsmα's current role is Chief Product and Co-Founder.
What is Niels Bααrsmα's email address?
Niels Bααrsmα's email address is ni****@****rld.com
What is Niels Bααrsmα's direct phone number?
Niels Bααrsmα's direct phone number is +316270*****
What schools did Niels Bααrsmα attend?
Niels Bααrsmα attended Hogeschool Van Amsterdam.
What are some of Niels Bααrsmα's interests?
Niels Bααrsmα has interest in Online Advertising, Programming, Peugeot 504 Convertibles, Rtb And Ad Exchange Platform Technology, Environment, Cycling, Poverty Alleviation, Graphic Design, Health.
What skills is Niels Bααrsmα known for?
Niels Bααrsmα has skills like Programmatic Advertising, Product Development, Media Buying, Web Analytics, Online Advertising, Php Frameworks, Management, Agile Methodologies, Online Marketing, Digital Marketing, Advertising, Mobile Marketing.
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