Per Nielsen Email & Phone Number

Kristianstad, Sweden, SE

Irving, TX, US

• Senior leader, in charge of the commercial efforts of SHV Energy / Pinnacle Propane in North America, with a team of 110 people and revenue of $130mio.
• Led a successful transformation of the organization to become customer-centric and datadriven, resulting in a reduction in customer churn from 10% to 4% and while margins increase by 20%
• Developed a 5-year comprehensive commercial strategy projected to drive a 15% increase in organic sales and fully rebuilt the department structures and processes to meet targets
• Diversified sales channels and enhanced commercial excellence, resulting in improved customer service and overall customer experience, minimizing churn
• Championed sustainability projects, ensuring compliance with CSRD & ESG standards and positioned the company as a sustainability leader in the propane industry with the launch of renewable propane

Barcelona, Cataluña / Catalunya, ES

CEO & President of the board of directors at Primagas Energia and global leadership member of SHV Energy. Full Strategic, operational, P&L, and legal responsibility for Spanish entity with EUR40mil revenue- Delivered a 40% profit increase through process automation and upskilling, and successfully executed two acquisitions, growing the business by 50%.

Køge, Denmark, DK

Senior leader, with P&L responsibility for the commercial efforts in Scandinavia, leading 40+ employees with a key role in developing and integrating new strategies and governance structures- Devised and executed a commercial strategy, achieving YOY 7% volume growth in a declining market by redesigning sales processes and introducing funnel and lead.

Køge, Denmark, DK

P&L responsibility for the Bulk business (operations, logistics and sales), accountable for the customer satisfaction across the value chain, and member of the Scandinavian management team- Developed a growth strategy for the bulk business and delivered against a 5 year plan with initial focus was on cultural transformation and introduction of strong sales.

Norcross, GA, US

Member of the senior leadership team, responsible for all commercial aspects and strategic direction of Recall Denmark- Led the turnaround of the sales department through motivation, directed focus and introduction of sales management principles, and grew revenue by 14% and profit by 100% - Strengthened Recalls market leader position by introducing new.

Norcross, GA, US

Senior leader and member of the management team at Recall Germany, accountable for all activities of operations and customer care, totaling 95 people across 8 sites. Budget responsibility of €16mil. - Transformed operations with a new management team, focusing on improving employee satisfaction (up 10%), whilst re-aligning customer care to increase.

Arlington, VA, US

Led the business development efforts in Germany and Denmark, overachieving targets by establishing strong relationships with CIO’s, repositioned the IT offerings in Denmark and lead in launching IT benchmarking services in Europe.

Stamford, CT, US

Sales Manager, Germany, Switzerland and Austria, managing a team of 12 account managers, covering Germany, Switzerland and Austria. Previously (till end 2003), Senior Account Manager, managing a set of existing key clients in Germany and Denmark, consistently exceeding targets

Mba, General Management

Ba, International Business