Niels is a passionate, versatile, and seasoned Customer obsessed technologist with a growth mindset and strong business acumen. He is leading the tech - software engineering, business analysis, and architecture - teams, who build eazle, Heineken’s global digital platform.As a longtime individual contributor, who is on his own leadership journey, he is recognized as a trusted advisor by his stakeholders for his strategic views, hands-on approach, forward thinking, broad and detailed expertise, and positive attitude. He is result-oriented, always works e2e, and as one team!He brings over 2 decades of international track record, having worked with teams on all continents on digital strategy, customer experience (CX), eCommerce, martech, and enterprise architecture - utilizing technology to deliver business value for companies on their digital, and business transformations. He has extensive experience in large scale programs (team of 100+ persons / budget > 20M) and at same time has a strong pragmatic approach, he likes to walk the talk.Niels see himself as a lifelong learner. His current reading tip is “Range” by David Epstein, about Generalists in a specialized world. His previous reading tip was “Hooked” by Nir Eyal, about habit forming Products.