Hired to take dental office website from the 11th – 15th page of search results for critical keywords and phrases, to top of search engine results pages (SERPs) in all prominent search engines. Goal achieved in two months and maintained for over a decade with localized, engaging, authentic, and strategically worded content, as well as an effective link-building strategy. All blog content, which at times was required to be medically accurate was strategically selected, written, and edited by Turn to New Media.

Manage the complete nationwide end-to-end go-to-market sales and marketing strategy for Rangecast Technologies, a commercial SaaS (software as a service) and on-prem (on-premises) hardware solutions for B2C and B2B lead generation and news gathering. Customer verticals include restoration, reconstruction, insurance adjuster, and media.A consistent driver of high-margin sales through strong marketing, account management, and sales instincts backed with solid market analysis and new media marketing tactics. Directed all facets of the sales cycle for a software as a service (SaaS) product, from marketing and lead generation to close. Through essential collaboration with software development teams, successfully penetrated previously untapped nationwide commercial markets in a B2B environment and increased inbound sales leads, paving the way to vital product development and an exponential increase in sales revenue.• Inherited SaaS product mix with a maximum revenue potential of $60/month/user. Via market and customer analysis, single-handedly increased revenue potential to as much as $293/month/user, through market and customer analysis, a 388% increase in profitability with marginal increase in costs.• Spearheaded commercial publishing efforts for all inbound marketing and lead nurturing, including conceiving, drafting, editing, and publishing an e-book to generate leads in a permission marketing environment (FireRestorationLeads.com). Results: A consistent on average conversion rate (visits to hot leads) of 24%. • Conceived, designed, edited, and published collateral for print and online marketing for commercial software products and executed on cold email campaigns, consistently averaging a 72% open rate, 14.7% response rate, and a take rate of 4.3%.• Drove a 300% increase in sales over 12 months in the first year

Over a decade of agency experience operating a sole proprietorship specializing in go-to-market strategies for small to medium-sized businesses with a focus on startups. With a keen understanding of modern marketing, I build inbound marketing strategies that excel in a permission marketing environment. I brought client websites from between the 9th and 15th page of Google search results to the first page, often the first organic result for the keywords and phrases necessary to grow their business through link building, SEO focused website architecture, and content creation.In my corporate roles, I worked cross-functionally with mid to senior-level management to bring major projects from inception to launch. My success was grounded in my desire to understand each functional group’s challenges, earning their trust, supporting their needs, and understanding how to prioritize complex and often disparate needs so that company goals are achieved.Each time I led the launch of major rollouts and projects, I formulated positioning and messaging for each product, split-tested landing pages and email messaging, wrote copy for customer-facing collateral, trained sales teams, prepared customer service representatives, and executed awareness campaigns targeted to consumers in the case of my B2C efforts and top-level decision makers in my B2B efforts.Major project roll-outs I've led include, but are not limited to:• An entire DS3 product line for a B2B CLEC• Gigabit Internet Service for a B2C high-speed Internet service provider• Software development for a SaaS product

Landlord, owner, operator.

Guest Lecturer, Social Media Marketing for class 3 MKT565/Digital Marketing Guest Lecturer, Programmatic Marketing for class 7 MKT565/Digital Marketing

Examining the latest trends in inbound marketing, viral marketing, and social media branding while tying these tactics to transitional marketing efforts. Freelance writing that will help all companies, from the smallest start-up to the largest corporation, to expand their customer and market penetration in the 21st Century.

National Marketing and Sales Director for the commercial B2B arm of the nation's oldest and largest scanner-only dealer in the country.

. Managed the complex global marketing and sales cycle as the liaison between the Test Rite China offices and domestic sales teams to ensure the achievement of product development, sales, and sourcing objectives . Strategically developed, led, and implemented multiple complex sourcing initiatives with key stakeholders resulting in product lines for Linens ‘N Things and the American & Air Force Exchange Service RESULT: $750,000 in incremental revenue. Integral member of the team that reversed a negative margin Rollabind product line into a potential $3.2M per year positive revenue stream by focusing on value, opportunity, and market statistics

. Led the planning, management and execution of all commercial data and Internet product development, diversification, marketing, copywriting, and sales strategy. Created in-depth analysis of essential products exposing development and expansion opportunities in the highly competitive Northeast telephony marketplace. Led the successful introduction, development, and launch of a comprehensive DS3 product suite designed to move Conversent revenue opportunities up market and expand into previously impenetrable major accounts. RESULT: Produced 20% over budged revenue projections

* Recruited to lead the planning, management and execution of all corporate promotional, marketing, product and campaign development, diversification, and product management strategy* Key strategist in Allied’s go-to-market approach. Recommended changes in marketing and sales strategy that turned non-revenue generating customer face time into profit generating customer consultation* Proposed, developed, and implemented key product management tools that increased sales cycle efficiency, profitability, and effectiveness

. Address the highly competitive residential Internet market space through a sales and revenue-focused go-to-market strategy to increase market penetration and acquire customers from AOL, MSN, Verizon and other residential Internet market leaders. Analyzed and researched product and customer trends to refine as well as introduce new strategies focused on successful product positioning and consistent growth. Created and implemented acquisition and retention programs derived from a keen understanding of the consistently evolving broadband competitive landscape. Consistently led the High Speed Internet team to exceed goals each year, including 9 record-breaking increases in incremental product revenue and subscribers generating revenues of 150% of budget. Increased product profitability by increasing customer self-installations 38%, saving nearly $1M in installation delivery costs annually

Fortune 500 Account Executive, New York, NYValue Added Reseller (VAR) Channel Manager, Northeast United States. Responsible for all value added resellers (VARs) in the Northeast and upwards of $15 M in revenue generation annually. . Consistently exceeded annual revenue and unit sales goals of APC power protection solutions and PowerChute Software.

Straight commission sales person promoted to floor manager.