Niffer Wright Email & Phone Number

San Jose, Ca, Us

San Jose, California, Us

I took a sabbatical to focus on personal and professional development by immersing myself in French language studies in Paris. This period allowed me to enhance my language skills, broaden my cultural understanding, and gain a fresh perspective on global communication. The experience enriched my approach to international marketing and cross-cultural collaboration.

San Jose, California, Us

(Via Creative Circle)– Developed and managed global launch plans for 10 new router products and application updates.– Oversaw marketing budget for product management team. Strategic analysis resulted in meeting budget requirements for 3 quarters.– Managed BBY review program. Coordinated the acquisitions, testing, and shipping of pre-release units for 2 products.– Created new tracking process for press review units. Increased shipping efficiency by 85%.– Facilitated global product training presentation for cross-functional teams. GTM launch included 8 SKUs for mesh router system.– Collaborated with international marketing teams to deliver consecutive global campaigns for 5 new product lines in 3 regions.– Designed surveys to collect critical user data, including AB testing and product use cases.

San Jose, California, Us

– Managed design team of 38, devoted to web, e-commerce, packaging, merchandising, copywriting, etc.– Launched cross-functional team initiative to streamline workflow and establish standardized practices for digital assets. – Implemented digital asset management software, creating a centralized repository, consolidating visual resources for ease of use between teams. – Optimized the creative brief process for in-house creative teams using the Kanban method. – Facilitated efficient communication for executing omnichannel projects. Resulting in fewer revisions after management review.– Automated reporting process for creative teams utilizing existing tools without additional budget.

Cupertino, California, Us

(Via Hogarth Worldwide, a WPP Company)– Collaborated with cross-functional teams including: brand, product management, UX, Dev, business affairs, retail merchandising, and digital asset producers. Ensuring adherence to brand standards, cultural sensitivities, and high image quality standards.– Localized multi-billion dollar omni-channel marketing campaigns in 30 languages for 12 offices worldwide suporting a 24/7 global production model.– Created project kick-off presentations, effectively communicating objectives and key details to crative teams.– Managed digital asset exchange between the user guide and marketing teams, facilitating communication and fostering stronger relationships.

Cupertino, California, Us

(Via Hogarth Worldwide, a WPP Company)– Orchestrated creation of final assets for production artists and GEO teams across 17 concurrent programs.– Cultivated relationships and fostered communication amongst cross-functional production teams.– Collaborated with worldwide image producers and design teams to gather specifications for final US and ROW assets.

Cupertino, California, Us

(Via Hogarth Worldwide, a WPP Company)– Developed processes for production team to evaluate, standardize, and create consistent high quality digital assets. – Created standardized training program for graphic production team. Onboarding time for new hires reduced from 6 months to 6 weeks.

Cupertino, California, Us

(Via Level Studios, a Publicis Groupe Company)

A2-1 Level, French, Paris Campus

36Hr Credit, Pmp/Pmi Fundamentals Training Course

Bachelor Of Arts - Ba, Conceptual Design