Nigel Ashton

Nigel Ashton Email and Phone Number

Director Agency Partnerships EMEA and Global @ InMobi Advertising
Claygate, GB
Nigel Ashton's Location
Claygate, England, United Kingdom, United Kingdom
Nigel Ashton's Contact Details

Nigel Ashton personal email

About Nigel Ashton

Nigel is a versatile, high performing and inspirational VP/Sales Director with 30+ years comprehensive experience in senior media, data and technology sales roles. He has an extensive personal network of C-Suite exec friendlies at major global agencies, indies, brands, serve partners and publishers. He is well versed in industries such as Retail, FMCG, Luxury, Gaming, Travel, Hospitality, Finance, Travel and Media, with superb sales leadership abilities and strategic and management skills with experience managing P&Ls, and leading UK and EMEA businesses. He is also renowned for sourcing and closing new logo sales from complex and high value projects, has an amazing growth mindset and brings passion, precision and positivity. He has proven problem solving and analytical skills, a fast learning curve, and adapts well to new industry trends. He is an enthusiastic thought leader and accomplished public speaker.He has grown up in AdTech and MarTech so understands these media sectors very well. He is adept at collaborating with cross functional teams with experience at multiple global conglomerates and scale ups, helping to retain and drive incremental revenue growth from major global, local and regional advertisers, marrying selling advertising products and services with technology consultancy selling. Nigel has great social skills and emotional intelligence. Which is why he bonds so easily with clients and cross functional teams across markets and time zones. This is critical in a world where cultural fit is just as important as technical proficiency.Nigel is seeking a new role/challenge having previously held the role of SVP Commercial Partnerships EMEA at Amplified Intelligence. Prior to this he was at Unruly and before that Verizon Media (now Yahoo). He is a qualified Circl coach, a member of the Bloom Exchange 2021 plus an ally and advocate of action, diversity and inclusion within the industry. At Verizon he co-launched an ERG for Parents and Carers and was a member of the DEI team at Unruly.Skills: Enterprise sales, data, P & L management & delivery, business planning & delivery. Global Sales & Global Business Development. Managing and leading diverse teams responsible for revenue growth across multiple markets. Contract negotiation, new business pitching, digital ad technology e.g. ad serving / tracking, digital brand development, behavioural, cultural and programmatic marketing solutions, C-Suite and middle management relationship building, branded content consultancy, sales training & development, mentorship, public speaking

Nigel Ashton's Current Company Details
InMobi Advertising

Inmobi Advertising

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Director Agency Partnerships EMEA and Global
Claygate, GB
Website:
advertising.inmobi.com
Employees:
1555
Nigel Ashton Work Experience Details
  • Inmobi Advertising
    Director Agency Partnerships Emea And Global
    Inmobi Advertising
    Claygate, Gb
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  • Inmobi Advertising
    Director Agency Partnerships Emea
    Inmobi Advertising Oct 2024 - Present
    London Area, United Kingdom
    Leading relationships and developing mobile-first data led media partnerships with media agencies and their advertiser clients across the EMEA region.Founded in 2007, mobile is the core of InMobi. We have grown InMobi Advertising to one of the largest platforms for advertisers and publishers to reach their customers on mobile devices. In 2019, InMobi built Glance, a platform that is helping consumers around the globe discover everything they love on their lock screen and other surfaces. Tomorrow, we see a convergence of AI, Advertising, Entertainment, and Shopping to create personal mobile experiences on a mass scale, ushering in the Surface Economy.Mobile devices have taken over as the world's most watched screens and engaging surfaces. InMobi's cutting-edge mobile ads platform enables agencies, brands, and publishers to drive real connections with their audiences and unlock new opportunities for growth.
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  • Consultancy
    Fractional Consultant
    Consultancy Feb 2024 - Oct 2024
    United Kingdom
    Fractional consultant using 30+ years of media, AdTech and MarTech experience- working with advertisers, agencies and platforms to devise sales and marketing GTM strategies, advise on digital advertising, AdTech, data analytics and media measurement, mentor sales teams and provide industry insight.
  • Amplified Intelligence
    Svp Commercial Partnerships
    Amplified Intelligence Mar 2022 - Feb 2024
    London, England, United Kingdom
    Led the UK and EMEA commercial business for Amplified Intelligence - a global leader in the research and measurement of online human attention and Enterprise self serve data driven platforms. Launched the EMEA business from scratch, leading the sales team and growing the client base by 40% over a 2 year period, whilst delivering significant incremental revenues and taking 2 new MVP's to market.Powered by our AI-powered attention-tracking technology and the most comprehensive database of attention to advertising across digital and TV, our solutions provide advertisers with a more accurate picture of how much attention their campaigns are actually generating, helping them to maximise their media spend, drive better campaign outcomes, and minimise wastage.Amplified Intelligence is on a mission to change the way media is traded, replacing legacy metrics such as viewability and traditional opportunity-to-see (OTS) with tools that measure exactly how effectively ad placements across different media drive real active human attention. Attention is fast becoming a true currency of consumer engagement and we are at the very forefront of this movement.
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  • Unruly
    Global Partnerships Director
    Unruly Oct 2019 - Mar 2022
    London, United Kingdom
    Led the unified Unruly-Tremor video and connected TV offering to global clients across the world, driving global deals across an international portfolio of assets and services. Senior team lead working hand in hand with blue chip global brands and major global agency holding groups via strong digital storytelling, client focused leadership, research, analysis and marketing communications to develop and execute effective strategies that delivers tangible business outcomes for these partners and Unruly.Thought leader in the digital video space, regularly posting blogs and comments, whilst mentoring colleagues across the Unruly international business to develop their expertise and careers. Selected to work on the Circl and the Bloom Exchange coaching programmes, plus a founder member of the Unruly International DEI committee.Passionate about all things sales, video, connected TV, premium content, the global digital landscape and strong understanding of core marketing principles.Unruly is the video marketplace you can trust to move people, not just reach people. We help the world’s biggest advertisers engage global audiences by harnessing the power of our data-powered video marketplace, UnrulyX, on brand-safe, premium sites, while helping top publishers better monetise their audiences. Our superpower is emotional testing and targeting via UnrulyEQ, which leverages over a decade of video data and almost 2.2 million viewer reactions to videos to provide deep analysis of metrics that matter, enabling us to deliver better targeting and higher campaign ROI at scale.Unruly was acquired by Tremor International in 2015 and we are on a mission to make digital advertising better, delivering positive business outcomes for brands in more than 30 locations worldwide.http://www.unruly.co
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  • Oath
    Global Client Director
    Oath Jun 2017 - Oct 2019
    London, United Kingdom
    A senior and experienced industry director responsible for crafting profitable relationships with UK and global C-Suite marketers at CPG & Retail brands in the UK and EMEA across all Oath channels and platforms, building a new advertising approach in the process. I relaunched the FMCG and Grocery verticals, negotiating partnerships with senior clients and senior planners at media and creative agencies. I analyse the competitive landscape and my knowledge advise where clients should bring the right Oath products into their existing media and ad tech eco-system, even recommending new product development to editorial, data and technical teams along the way. In a fast changing digital world I led and supported cross-functional & multi-market teams to shape sales strategy and have built trusted business relationships with senior clients at Tesco, Sainsbury's, Diageo, Unilever and Mondelez. Strategic thinking plus an optimistic, sociable, assured and diplomatic manner have enabled me to build winning partnerships over a long period of time. These partnerships take a customer first data led approach that together with close internal and external collaboration have grown category revenues and won awards. I also grew the skills and knowledge of internal colleagues and was highly visible at events such as Cannes, MWC and AdWeek. Specifically:- Consistently grew YOY category revenues from a book of strategic clients - Developed with cross functional teams, a new strategy for brands to use Oath's first party data to target shoppers and measure the success, in the challenging post-GDPR landscape- Devised a new ecommerce strategy based on feedback from partners to create a new shopper sales initiative called Shop-R with new e-commerce partners delivering incremental revenue- Developed innovative brand partnerships with Tesco, Sainsbury's, PepsiCo, Kellogg’s and Mondelez - Managed 3rd party retail partnerships with IRI, Adimo, Shopalyst, Ad Square and AIMIA
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  • Aol
    Emea Client Director
    Aol Aug 2015 - Jun 2017
    London, United Kingdom
    An experienced industry director, successfully transitioned internally from Microsoft to AOL as part of a strategic global sales agreement. I delivered significant new business from multi-channel partnerships with UK and global C-Suite marketers at CPG & Retail brands across all Oath channels and platforms. I led and supported cross-functional teams and multi-market teams to shape new business strategy and drive lasting data driven marketing partnerships across the AOL platforms within EMEA. I negotiated partnerships with UK and global trading heads and planners at media and creative agencies by taking a consumer first approach to connect partner brands with relevant Microsoft and AOL platforms - including AOL, Microsoft, Millennial Media and 3rd party partner media. A seasoned company evangelizer at global industry events such as Cannes, MWC and Milan Interact. Specifically:- Devised a transformational business strategy for the new client partnerships team at AOL Advertising- On-boarded and managed a shopper targeting and media sales measurement partnership with Sainsbury's / AIMIA - Negotiated a Cannes Lions award-winning Christmas partnership with John Lewis and Partners- Managed innovative media, branded content and retail partnerships with Sainsbury's, Unilever, Mondelez, J&J and Diageo
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  • Microsoft
    Emea Client Director
    Microsoft Oct 2012 - Aug 2015
    London, United Kingdom
    I joined the new UK client partnerships team as their first senior industry client partner and, together with the VP Sales, launched the Retail vertical across Microsoft products and helped shape the sales story of that team by writing a transformational business strategy. I established key business partnerships across UK and EMEA for a book of strategic accounts supporting a matrix of internal multi-market teams. I delivered industry thought leadership and evangelising Microsoft, its eco-system of audiences, devices and services. I collaborated with the Enterprise sales team to develop and grow the Tesco global account, worth $30M over 8-years, by combining MarTech and AdTech services from the boutique Advertising arm with software licensing, services and experience design from the broader IT and Consulting division. I also introduced breakthrough partnerships with Boots, Unilever, Coca-Cola, J&J, Sainsbury’s and John Lewis – the latter a Cannes Lions award winning digital media and in-store experience called Monty's Magical Toy Experience.
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  • Telegraph Media Group
    Creative Solutions Director
    Telegraph Media Group May 2010 - Oct 2012
    London, United Kingdom
    Drove new revenue growth from strategic planning and partnerships with UK C-Suite marketers at Retail and Lifestyle brands on the Telegraph Media Spark creative solutions team. Establishing key relationships with a book of strategic clients sourcing new partnership briefs through deep contacts with both clients and media agencies.Specifically:- Negotiated partnerships with UK planning leads at media agencies to deliver cross media campaigns with retailers and lifestyle brands. - Developed with cross functional teams, a new approach driving incremental revenue growth from Grocers incorporating advertising, commercial editorial and subscriptions. - Pitched and won a new innovative media and experiential brand partnership with Sainsbury’s worth £500k - Pitched and won a new print, online and experiential brand partnership with Marston’s Beer and English cricket worth £400k - Senior representative for the Telegraph Media Group at industry networking events
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  • Mail Metro Media
    Uk Client Director
    Mail Metro Media Sep 2006 - May 2010
    London, United Kingdom
    An experienced sales leader with a track record driving new business from the top 20 spending lifestyle accounts. I relaunched the retail vertical and consistently drove incremental ad revenues into the Daily Mail and Mail on Sunday portfolio, leading and supporting cross-functional teams across the Mail Newspapers UK businesses. I worked closely with the DMG creative solutions and digital sales teams to deliver new partnerships including trading agreements with the likes of Lidl, Dixons, Specsavers and Tesco. I also helped launch an award winning online drama available across Mail on Sunday brands with Jacob’s Creek wine. This took the form of a print and digital partnership worth £1 million.
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  • William Reed Publishing
    Group Sales Director
    William Reed Publishing Jun 2005 - Sep 2006
    London, United Kingdom
    Following the acquisition of Restaurant Magazine by William Reed Publishing, I became the senior sales manager and lead strategist on a 7 person advertising sales team, responsible for delivering advertising solutions across a mix of leading magazines and websites servicing the hospitality trade. This included Restaurant Magazine, Drink magazines and the World’s 50 Best Restaurant Awards. We delivered a plethora of multi-media commercial partnerships with leading brands such as Peroni, San Pellegrino and Aramark.
  • The Restaurant Game (Became Fourth Hospitality)
    Group Sales Director
    The Restaurant Game (Became Fourth Hospitality) Jan 2004 - Jun 2005
    London, United Kingdom
    I joined this hospitality start up business shortly after completing my round the world mature gap year. As the Group Sales Director of the media and sponsorship arm of the advertising team I built a whole new sales strategy for the business around hospitality industry suppliers. The key products were Restaurant Magazine, the UK’s first publication created specifically to service the fine dining restaurant hospitality trade, an industry exhibition called The Restaurant Show and also the World’s 50 Best Restaurant Awards, now an internationally recognised and sponsored trade event for the best fining dining restaurants in the world.
  • Mature Gap Year
    Travelling The Globe
    Mature Gap Year Jan 2003 - Jan 2004
    I decided to take a career break to achieve a life ambition and travel the world. I spent time in almost every continent including the following countries: Hong Kong, Thailand, Laos, Vietnam, Malaysia, Singapore, Balinese Islands, Australia, New Zealand, Chile, Peru, Bolivia, Paraguay, Argentina and Brazil. An unforgettable experience which brought me together with new friends and opened my mind to new horizons!
  • Freeserve
    Head Of Client Sales
    Freeserve Mar 2000 - Jan 2003
    London, United Kingdom
    My role was Head of Client Sales on the launch digital advertising sales team, pioneering digital advertising with a team of vertical category sales specialists and overseeing the multi-million pound sales P&L of Freeserve pls, the internet ISP and portal launched by Dixons Retail Group. I build a client sales strategy bespoke to the new business which established breakthrough media relationships with blue chip organisations in a nascent digital marketplace consistently over delivering against display and e-commerce revenue targets, ultimately winning Media Week Sales team of the year in 2002.
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  • Emap Plc (Became Bauer Media)
    Group Sales Manager
    Emap Plc (Became Bauer Media) Oct 1994 - Mar 2000
    London, United Kingdom
    As Group Sales Manager I led a team of sales executives smashing sales targets across EMAP UK's leading consumer lifestyle magazines, including FHM, Select, Front, Kerrang, Empire and including Internet Magazine - the first consumer internet magazine in Europe (and Sales Team of the Year within EMAP for 2 years running).

Nigel Ashton Skills

Advertising Online Advertising New Business Development Social Media Digital Marketing Digital Strategy Sales Management Digital Media Account Management Sales Management Team Management Business Development Marketing Management Strategic Partnerships Strategy Negotiation Business Strategy Media Planning Business Planning E Commerce Team Leadership Advertising Sales Customer Relationship Management Public Speaking

Nigel Ashton Education Details

Frequently Asked Questions about Nigel Ashton

What company does Nigel Ashton work for?

Nigel Ashton works for Inmobi Advertising

What is Nigel Ashton's role at the current company?

Nigel Ashton's current role is Director Agency Partnerships EMEA and Global.

What is Nigel Ashton's email address?

Nigel Ashton's email address is ni****@****y.co.uk

What schools did Nigel Ashton attend?

Nigel Ashton attended University Of York, Epsom College.

What are some of Nigel Ashton's interests?

Nigel Ashton has interest in Self Confessed Foodie, Social Services, Love To Travel, Huge Sports Fan.

What skills is Nigel Ashton known for?

Nigel Ashton has skills like Advertising, Online Advertising, New Business Development, Social Media, Digital Marketing, Digital Strategy, Sales, Management, Digital Media, Account Management, Sales Management, Team Management.

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