Rao Zhong (Nigel) Chen Email & Phone Number

Shanghai City, China

Manchester, Connecticut Area

Philadelphia, Pa

• Life. Io Company Marketing Capstone Project: Conducted quantitative research to identify the factors which influence policyholder’s engagement on web application of Life.io and improve health outcomes of the policyholders.• Adopted Exploration, Modification, Assessment and Analysis framework for the analysis by SQL, Excel, &Tableau.• Combined real-life data sources to create master datasets capturing nutrition, social, and health activities of users.• Segmented users into loyal, enthusiasts, active and less-engaged based on rate of earning points that users collected by engagement with web application.• Identified the distinguishing behaviors and characteristics of four segments and formulated the recommendations to improve the engagement and health characteristics of these groups.• Established and executed completely project management documents (RACI matrix, project charter, reports).

Master'S Degree, Business Analytics And Project Management, Gpa: 3.725 （Out Of 4.0）

Coursework: Predictive Modeling (Neural Net, Decision Trees, Linear Regression, Time series) Data Mining and Business Intelligence.

Bachelor'S Degree, Cum Laude, Hospitality Management, Gpa: 3.55 （Out Of 4.0）

Activities and Societies: • Be Soccer captain at university and attended in China University Football League to play national level match.

Bachelor'S Degree, Hospitality Administration/Management