Over 20 years experience in Financial Services across a broad range of functions – strategic planning, proposition development and delivery, strategic marketing and sales leadership. Bringing an understanding of each of these areas to make more effective delivery. Demonstrated ability to apply this across different client segments – corporate, UK retail and international markets –including working abroad. A track record of strategic business transformation and business growth (both deepening and acquisition) through both matrix management and through leading teams. In both scenarios helping to develop a strong and dynamic culture.Key strengths around facilitation and problem solving with ability to work across businesses to solve complex problems.Key areas of experience and delivery:- Insight development – through customer research and market / competitor analysis- Proposition development and customer segmentation- Target operating model definition and delivery- Go to market strategy- Strategic marketing- P&l management Personally passionate about helping others to maximise potential through mentoring and coaching and also helping community through fundraising for local charities and as a parent governor for local primary school.