A visionary in technology and digital innovation, with over three decades of expertise from the frontlines of tech evolution. His journey began at Microsoft's Softimage 3D animation software, collaborating closely with NVIDIA to push the boundaries of their Cg language.With a deep AI knowledge and web3 expertise having driven groundbreaking projects across various sectors he has consistently demonstrated an early knack for identifying and commercialising emerging tech trends.His tech acumen has revolutionised celebrity-fan engagement. He co-founded Pretty Green with Liam Gallagher, pioneering the use of social media for celebrity brand promotion. More recently he co-founded with England Captain Harry Kane,Cleats Club the Super Fan app, that allows athletes to connect directly with their fans removing corporate middlemen like Meta and X, ensuring athletes and IP owners retain control of their data and prevents them from being exploited commercially. Improving the future of sports fan engagement and their relationship with the athletes is a personal goal he has set to achieve. Developing APIs for Score Labs,who are developing groundbreaking platforms that leverage AI and blockchain to empower athletes and the sports industry with unprecedented tools. This innovative ecosystem is set to transform the sports industry, prioritising data ownership and direct engagement between athletes and their supporters.With his unique blend of corporate experience and entrepreneurial spirit, he remains at the forefront of digital transformation, driving innovation in AI, blockchain, and beyond, always with a focus on empowering individuals and brands with control over their digital presence and data.