Nigel Jacobs Email & Phone Number

Western Cape, South Africa

Ceres South Africa

Cape Town

Somerset West Area, South Africa

As the Marketing and Sales Manager my duties are devided into two aspects: Marketing Manager, to ensure the Yes! brand identity is consistent within all spheres of interaction. As Sales Manager, it is my duty to maintaining relationships with our key account clients as well as finding new business opportunities within independent and bottom end channels. I also perform a vital role linking marketing, logistics, sales and manufacturing.

Cape Town

•Brand development. Developed brand strategy and statistics systems.•Strategic implementation, including business plan & sales strategy development.•Working together with advertising agency and coprorate partners to execute brand objectives.Brands include: Wild Island FDB Concentrate / Caribbean FDB Concentrate Key Performance Areas would include, but are not limited to:• Strategic Management• Business and Commercial Management• Developing and presenting business plans• Budgetary control and operational reporting• Monitor and react to industry trends• Internal and external relationship development, building and management• Drive cross functional initiatives with external and internal partners• Management of resources• Develop competent and motivated people• Ability to inspire teamsRoles and requirements:• Develop market strategy:o Market intelligenceo Market definition & segmentationo Strategy formulation• Develop brandso Brand and price positioningo Brand communication developmento Innovationo Product development• Activate marketo Brand communication planningo Media managemento Trade promotion alignment o Consumer promotion managemento Consumer engagement managementMeasure performanceo Brand performance managemento Category reviews analysed to recognize successes and agree actions for performance improvemento Category profitability analysed and agree actions for improvement

Stellenbosch

I started out at Parmalat as the Marketing Graduate, on their national graduate programme. Being chosen from a national selection process, (all universities across South Africa) was quite an achievement. At Parmalat I was exposed to their entire value chain. This has sparked a massive passion I have with regards to Fast Moving Consumer Goods.Focus areas•Brand development. Developed brand strategy and statistics systems.•Strategic implementation, including business plan & sales strategy development.•Working together with advertising agency and coprorate partners to execute brand objectives.Brands include: Cabana Fruit Dairy Blend; Bonnita Long Life MilkKey Performance Areas would include, but are not limited to:• Strategic Management• Business and Commercial Management• Developing and presenting business plans• Budgetary control and operational reporting• Monitor and react to industry trends• Internal and external relationship development, building and management• Drive cross functional initiatives with external and internal partners• Management of resources• Develop competent and motivated people• Ability to inspire teamsRoles and requirements:• Develop market strategy:o Market intelligenceo Market definition & segmentationo Strategy formulation• Develop brandso Brand and price positioningo Brand communication developmento Innovationo Product development• Activate marketo Brand communication planningo Media managemento Trade promotion alignment o Consumer promotion managemento Consumer engagement managementMeasure performanceo Brand performance managemento Category reviews analysed to recognize successes and agree actions for performance improvemento Category profitability analysed and agree actions for improvement

Nqf 5, Production Management, B+

NQF level 5 diploma acquired as the Marketing Graduate through Parmalat South Africa.

Bachelor Of Technology (Btech), Marketing, B+

Activities and Societies: University open day: Business faculty project leader 1st Year Orientation team leaderExcelled in all subjects.