• Conceptualized, launched, and operated a thriving surf and skateboard shop, establishing a loyal customer base in a competitive market.• Developed and executed a comprehensive business plan, driving consistent revenue growth and ensuring long-term profitability.• Built strong supplier relationships, negotiated favorable terms, and maintained a steady inventory of premium products.• Led marketing initiatives, including social media campaigns, events, and partnerships, significantly increasing brand visibility and customer engagement.• Managed day-to-day operations, overseeing inventory, staffing, and customer service to ensure a seamless and exceptional customer experience.• Utilized data-driven insights to optimize product assortment and enhance overall business performance.• Recruited, trained, and managed a high-performing team, consistently surpassing sales targets and fostering a positive work environment.• Designed and executed innovative marketing campaigns, boosting brand awareness and driving foot traffic to the store.• Conducted market research to identify emerging trends, aligning product offerings and marketing efforts with customer demand.• Launched exclusive store-branded products and promotions, driving customer loyalty and increasing revenue.

• Led a high-performing 9-person sales team, managing 250+ U.S.-based retailers, including major accounts, independents, and online platforms.• Oversaw a portfolio including key accounts such as REI, Gander Outdoors, Paragon Sports, and Bass Pro Shops.• Directed an independent sales rep team, achieving $2.5M+ in sales and 10% year-over-year growth during tenure.• Recruited, onboarded, and trained new sales representatives, building a cohesive and effective team.• Developed and implemented territory goals, financial forecasts, and strategic plans aligned with business objectives, marketing initiatives, and market trends.• Drove seasonal sales performance, ensuring the team met or exceeded targets in alignment with business goals.• Cultivated and maintained strong relationships with existing and potential business partners, enhancing customer loyalty and retention.• Collaborated cross-functionally with account planners, buyers, marketing teams, and store managers to strengthen brand presence across retail and online channels.• Assisted in organizing and executing trade shows, product clinics, and retailer marketing events, driving brand awareness and sales growth.

• Managed the sales of Hunter Boot's Field category (footwear, outerwear, and accessories) across multiple retail accounts, including REI, Cabela's, Military, Backcountry.com, Academy Sports, Paragon Sports, Scheels, and others.• Oversaw a $5M seasonal business, maintaining and expanding relationships with key accounts to drive revenue growth and achieve sales targets.• Strengthened existing partnerships and identified new business opportunities, fostering long-term, positive relationships with buyers.• Sourced and onboarded new retail partners, successfully adding key accounts each season.• Developed and managed financial forecasts and budgets for each account, ensuring alignment with business goals.• Delivered regular account performance reports to category directors, management, and cross-functional teams, driving informed decision-making.• Presented seasonal product lines to retail partners through showrooms, trade shows, video presentations, and direct account visits.

• Managed a portfolio of 60+ retail accounts, focusing on driving growth and increasing product penetration across key markets.• Delivered seasonal product presentations, ensuring alignment with brand standards and optimizing retail partner engagement.• Collaborated with buyers and sales teams to identify growth opportunities, resulting in expanded product offerings and increased sales.• Monitored account performance and provided actionable insights to maximize revenue and achieve sales targets.• Ensured consistent brand messaging and visual merchandising compliance across all retail accounts.

• Managed and grew business across 125 specialty Action Sports, Outdoor, and Boutique retailers in the NE & Mid-Atlantic region.• Expanded account base from 11 to 125, increasing revenue from $125K to over $4.5M in 3 years.• Delivered seasonal presentations of Nike SB, ACG, and NSW collections (footwear, apparel, accessories, and technical outerwear) to key account buyers.• Led product presentations through showrooms, trade shows, account visits, digital catalogs, and video sell-in materials.• Forecasted and planned seasonal business to drive growth and enhance product penetration within each account.• Collaborated with retail partners to define and manage Nike’s retail footprint both in-store and online.• Managed all order entries, reorders, returns (RAs), and resolved account-specific issues in a timely manner.• Worked closely with account buyers, managers, and sales teams to implement brand direction, marketing strategies, and seasonal promotions.• Organized and executed account events and sales initiatives to boost product visibility and brand awareness.• Provided performance reports, growth insights, and trend analysis to management, marketing, and PLM teams.

• Visual merchandising for 30+ independent New York retailers, reporting needs to management.

• Assisted with seasonal planning and visually merchandised products to maximize sales.