Lead Insight was primarily a Database owner until GDPR came into affect the company decided to change direction. Lead Insight started brokering B2C web leads from suppliers in for a varied range of products and services to sell to our clients.In 2018 I researched and decided to attempt to generate our own leads and learn digital marketing along with building all the internal systems for ordetr and campaign management along with the websites for data capture so that Lead Insight could become totally self sufficient. Within 3 months of starting Lead Insight achieved this goal. To date I have personally overseen all the marketing campaigns on Taboola, Outbrain, Yahoo, Facebook, Google Search + Display and TikTok to name a few and spend hundreds of thousands on marketing each month and generating up to of 30,000 web leads per month.

I was the sole developer who created the below projects from start to finish (database to front end web sites) along with all the background processes to update and manage the lists directly from the DMA on a daily basis and admin interfaces:www.tpschecker.co.ukwww.tpschecker.co.uk - APIwww.tpschecker.co.uk - Microsoft Excel Widget Pluginwww.tpsservices.co.uk

I designed and created a lead generation platform that allowed call centres to create "leads" which then ship to clients either via telephone, email or a file.This system allowed the support users to add orders with criteria onto the system which are then available for call centres to ship leads to. When these orders have reached their daily or order limits would switch off.

I designed and created a website to for the sales staff to "count" the data within by selecting their filters and creating a dynamic SQL statement to perform the count. All counts could be saved and retrieved later to extract out the data required.