Nigel Small Email and Phone Number

- Affiliate - SEO- Business Development (banking partnerships)

Lead demand generation campaigns in the Affiliate, Marketplaces, Referrals and Podcasting space

* Affiliate (ShareASale), CPC Marketplaces and Referral Marketing* Direct response, customer acquisition. KPI's: CPC | CPL | CPA | Customer Review Campaigns* B2B SaaS marketing: recruitment, activation and scaling of strategic partnerships* Data Analysis & Campaign Optmization: SQL, GSuite, Periscope, Looker, Excel

* Analyze KPI's including; CTR%, AOV, CPS and Commission% to best optimize program, and position strategic incentives to publishers* Oversaw integration + roll out of newly acquired affiliate program into competitive USA market; improved revenues +30% YoY* Grown active publishers +20% supporting healthier revenue mix* Create detailed bi-weekly sales & activity reports to aide publishers position consumer offers and optimize campaigns* Give creative direction to production team(s) in development of marketing collateral and publisher assets* Create efficient, dynamically linked executive reports & dashboards using advanced Excel functions* Provide copywriting support to Marketing Director* Manage day-to-day operation of Linkshare, Ebay and CJ affiliate networks* Interview, hire and mentor new interns* Curate and edit 2x weekly HTML newsletter + blog posts

* Collaborated with team members of diverse skill and background to deliver a coherent, unified, data driven report outlining gaps and business opportunities* Presented conclusions, with accompanying timetabled action plan to SAS Canada executives* Leveraged Access, Excel and SAS EGP for data management and analysis

* Co-developed strategies, tactics, creative and copy for social media & blogger outreach campaigns across alcohol, beverage, fashion, beauty and auto categories* Co-developed pitch decks, and participated in 'pitch' meetings to new and existing clients* Led market research and competitive analysis by assessing competitors marketing channels, and reviewing DataMonitor reports

* Successfully procured and managed $500K+ government grant, annually* Secured $240K+ in private sector sponsorships and grants during tenure* Delivered 60+ provincial wide community programs, annually* Managed and coordinated efforts of full time staff located throughout Ontario* Staff ambassador for local, national and international health conferences* Delivered camp programs to youth across Ontario ages 7-16

*Delivered $25K+ in private sector sponsorships & foundation grants annually*Consensus built with diverse stakeholder groupings comprised of physicians, nurses, government representatives and volunteers*Organized 20+ successful conferences and programming events annually with small budget

* Secured employment/volunteer opportunities for hard to place youth within their local communities * Worked with youths of varying mental and physical abilities to build greater autonomy in their lives and communities via practical skill development (hard and soft)* Monitored youth progress using qualitative & quantitative data points* Prepared detailed progress reports for diverse stakeholders, including caregivers and government funders

* Monitored in-store inventory levels* Merchandised top P&G beauty brands including Oil of Olay & Cover Girl * Point person between retailers, district manager and corporate HQ