Nigel White Email & Phone Number

MEET NIGEL ► Marketing expert who grows strong brands in retail. Past winner of IGD Innovation of the Year, Top 10 fastest growing brand in grocery, Top 100 Sunday Times Fastest growing brand (twice), Two brands in Grocer Fastest 50 in June 2021. Many of the brands I work with are amongst the most profitable in their category. CONSISTENT GROWTH ► Business leaders and brand owners come to us when they’re under pressure to grow revenue; when they seek a step-change in their marketing performance; or when they’ve received funding and want to invest it wisely. By working with your existing marketing resource, or providing a complete outsourced function, we identify growth opportunities, provide compelling pitches and ensure the investments are in line with the distribution growth, for ensuring sustainability. Plant-based companies come to us because I helped create the meat free category 20 years ago and have experience plant-based meats, cheese, ice cream. Member Plant-based Foods association.STRATEGY, PLACE & ACTIVATION ►We have a proven 3-step process for profitable growth. Marketing strategy, channel and brand strategy ensures we’re looking to build a protectable niche. Emphasis on Place ensures the distribution build is deliberate, and we’re in the right place at the right time. In activation, there are c.60+different marketing methods; we select the optimum mix for the stage your business is at, and run small tests to ensure your marketing machine builds over time.PLACE MARKETING ► As the author of City Essence- the only guide to all English cities, we have a unique knowledge of the UK. Alongside experience of retail, foodservice, on-trade, pharmacy and numerous other channels we select the optimum distribution rollout plan.LET'S TALK ► Message me on LinkedIn, or email nigel@themarketingplace.co.uk SPECIALITIES ► Marketing strategy, Brand strategy, Growth mapping, Plant-based, Profitable growth, Brands with strong Emotional loyalty, Gaining retail distributionOUTSIDE OF WORK ► Happy father of 3. Love travel, second home in Spain. Eating in authentic and original places.

Listed skills include Marketing, Strategy, Fmcg, Brand Development, and 13 others.