As the Demand Generation Marketing Specialist, I am primarily involved in the planning and execution of marketing activities in the ASEAN region. My responsibility include but are not limited to developing, executing, and measuring marketing programs that drive demand and keep customers and prospects engaged throughout the funnel in the ASEAN region.

As the Marketing Manager, I have to work closely with OMRON in the development and execution of year-long marketing plan for HeartVoice healthcare mobile application. This included working towards building new business partnership with complimentary product offerings as well as trade associations in the promotion of corporate wellness program across Singapore.HeartVoice is a joint venture company between Omron Healthcare Co., Ltd. (Japan) and iAPPS Pte. Ltd. (Singapore). We offer corporate wellness solutions for business to business services. Our health services such as Kiosk and mobile app, allow your company employees to reduce health risks by monitoring their health stats such as Blood Pressure & Body Composition Monitoring that links to Doctor Dashboard for easy access communication and analysis of Health Data.

As a Marketing Manager, my responsibilities included establishing and developing strong relationships with new and current customers, connecting with key opinion leaders and stakeholders in Singapore medical industry. This included working with various medical institutions and medical education faculties in the conceptualisation and integration of 3D Printed Medical Models in their medical education and simulation workflow.In addition, identifying new business opportunities amongst existing customer. Of which these new business opportunities had to be translated to actionable steps for the companies in the acquisition of key business accounts. - Trained and managed a team of 2 in effectively carrying out new product line to customer, effectively increasing brand awareness by 400% among Singapore government hospital.- Enhancement of marketing plan for sales generation, increasing business revenue increase by 100%.- Secured SGD $270,000 in government funding for expansion of business capabilities.- Developed, built and nurtured long-term relationships with key accounts across customer organizations.PR generated:- https://3dprint.com/240603/creatz3d-medical-service-bureau-to-offer-medical-3d-printed-models/

As a Business Development Executive, I was tasked with the job of helping build up a new division within the company that focuses on creating 3D Printed Medical Models for medical education and simulation as well as surgical planning.Priority of the role was in the penetration into the medical education and simulation industry, raising awareness about this new and innovative technology. Assisting the company in acquiring new customers as well as building on strategic partnership within the medical industry in Singapore.- Creation and establishment of business standard operating procedure to ensure smooth business operations.- Developed all offline and online marketing collaterals, including pitch decks, case studies as well as key opinion leader generation.- Development of marketing plan for sales generation, grew service printing customer base by 100%.- Established partnership with local medical stakeholders in the organization of key marketing activities, achieving a conversion rate of 10%.- Co-organization of medical conference with key strategic partner that catered to 120 surgical professionals across Singapore.

As the Marketing Manager, I had to work closely with the regional marketing manager in the development of key marketing strategies. I trained and managed 2 Marketing Executives in the translation of these key marketing strategies into awareness as well as lead and opportunity generation activities. Driving brand awareness of 3D Printing Technology in the Singapore and Vietnam market through both offline and online marketing campaigns.- Secured 4,000 leads through key marketing campaigns with an opportunity conversion rate of 20%.- Management of PR strategies in raising brand awareness across local media such as Strait Times, Lian He Zhao Bao, Today Online and international trade publications such as GovInsider Asia.- Selection and management of 10 key tradeshows to participate from varying industries.- Organized 6 seminars and 2 conferences with 50 – 100 attendees from each campaign.- Development and maintaining of strategic partnership with other companies to strengthen relationship and development of new product solutions for new and existing customers.PR generated:- https://www.businesstimes.com.sg/hub/medical-manufacturing-asia-2018/pushing-boundaries-in-medical-technology- https://www.straitstimes.com/singapore/health/3d-printing-offers-hope-for-kids-with-congenital-heart-conditions- https://govinsider.asia/digital-gov/singapore-uses-3d-printed-hearts-to-train-surgeons/- https://www.computerweekly.com/news/450400936/3D-printing-makes-headway-in-healthcare-and-manufacturing-in-Singapore- https://www.3ders.org/articles/20160908-3d-printed-medical-models-helping-to-treat-singapore-children-with-heart-defects.html- https://www.todayonline.com/singapore/3d-heart-models-help-kkh-doctors-complex-cases

As a member of the marketing team, I assisted the marketing manager with the development of marketing strategies, conceptualizing and implementation of marketing plans. These year-long marketing campaigns were used to raise awareness about 3D Printing Technologies as well as generate potential sales leads. Covering areas such as offline marketing (tradeshows, seminars and conferences) as well as online marketing (SEO and PPC management). Of which the organization and implementation of seminars and conference was done with the assistance of the marketing manager.- Generated 3,000 leads for the sales team with an opportunity conversion rate of 10%.- Management of 5 key tradeshows across varying industries and organized 3 seminars with 20 – 50 attendees from each campaign- Conceptualization and implementation of 1st ever internal medical conference that was targeted at key opinion leader generation with Singapore medical industry.- Maintenance of corporate website as well as CRM software for effective conversion of leads into sales opportunities.

Responsibilities include- Assisted with day to day customer service, ranging from cashiering duties to front line service- Put in charge of running stock in operations which happen every week, ensuring that merchandise were received and displayed all in a day to be ready for sale the following day- Place in a myriad of positions which requires frequent adaptation of abilities and skills to suit the required job- Achieved multiple customer recommendation letters attributed to excellent customer service as well as self driven inclination towards excellence

- Assisted in planning and executing of marketing campaigns for Singapore Post, M1Roadshow & Velocity “Ice Park” Event- Communicated and liaised with external vendors to ensure effective and efficient usage of talent management and that quality standards guidelines were set and adhered to- Researched marketing strategies and contributed to the initiatives for the various marketing pitch